A few days ago, the 2024 Automobile Market Development Forum was held and the "2023-2024 China Automobile Dealers Industry Development Report" was released. The report pointed out that the new energy vehicle industry continues to have favorable policies and ushered in unprecedented development opportunities. Based on the brand's own characteristics and advantages, it is imperative to continuously innovate the channel model change.
Through the innovative integration of production, research and marketing and the forward-looking "Zhidou Micro +" strategy, Zhidou Automobile creatively proposes the "city partner" model, continuously accelerates the construction of the channel network in key regions, comprehensively strengthens customer contact points, builds a diversified and regionalized composite channel system, and runs out of the "acceleration" of subdivided fields with extreme efficiency.
Innovative model Accelerate the network layout in key areas
At present, the competition in the new energy vehicle industry has long shifted from a single product to an all-round competition of systems and channels. The reform of the innovative channel model, the customer group contact format has shifted from "large and complete" to "small and beautiful", and multi-dimensional and accurate contact of the target customer group has become an inevitable trend in the development of the industry.
In order to respond to market changes more flexibly and meet the needs of different consumers, Zhidou Automobile has broken the traditional sales model, innovatively adopted the "city partner" model, and based on the development principle of "light, fast and multi", under the premise of light asset investment, it has rapidly laid out the broad micro electric vehicle market, and its "Brilliant Experience Hall" has successively covered Henan, Shandong, Hebei, Jiangsu, Anhui, Zhejiang, Hunan, Sichuan, Shaanxi, Gansu and Northwest China and other key regions, forming a multi-dimensional and three-dimensional layout of key sales areas. In mid-June, Zhidou Automobile Shangqiu, Weifang, Zhumadian, Nanyang, Tangshan and other cities will officially open their doors to welcome customers, truly opening the store to consumers, allowing them to experience a more convenient, fast and personalized diversified car purchase and car service experience.
With the innovation of the traditional sales model and the accurate capture of the market pulse, Zhidou Auto's channel construction maximizes brand visibility and consumer contact opportunities through a wide range of blue ocean scenarios, quickly occupies the minds of consumers, enhances brand awareness, and lays a solid foundation for it to win advantages in the fiercely competitive market.
Relying on the first-mover advantage advantage of channel layout, Zhidou Automobile has continuously optimized and iterated service quality around the four service tenets of "more, fast, good and provincial", and created a full range of convenient and high-quality services for users!
The "Zhidou Micro +" strategy opens up a new situation with diversified integration and coordinated development
Innovating the channel model and building a new business format of "small and beautiful" customer group contact is only a microcosm of the "Zhidou Micro +" strategy.
Adhering to a long-term belief - the concept of "micro-mobility", Zhidou Automobile starts from "micro", not only achieves the ultimate in the category of micro-electric vehicles, but also creates a micro-mobility mode that takes into account traffic conditions and environmental problems with the micro-space occupation that meets the needs of the car and the micro-use cost close to the needs of people's livelihood, bringing "small and beautiful" travel solutions to the majority of users in the sinking market.
China has a vast territory, and the layout of new energy vehicles is often concentrated in a few large cities, which not only means that consumers in third, fourth and fifth tier cities and rural areas who are interested in buying new energy vehicles are not only far away, but also invisibly increase the cost of searching and buying cars. Zhidou Automobile overcomes the pain points of channel construction in the sinking market, takes Lanzhou as the center and radiates the mainland, and at the same time gives full play to the differentiated regional advantages, the regionalized channel network system built by Zhidou Automobile can more directly and extensively face many consumers. In addition, according to different life scenarios, Zhidou Automobile flexibly set up four different types of stores: Zhidou City Center, Zhidou Space, Zhidou Retail Center, and Zhidou Pop-up, so as to reach customers in multiple dimensions and integrate into the lives of local consumers.
This channel construction strategy of adapting measures to local conditions and fully respecting the needs of local markets and users is the embodiment of Zhidou Automobile's in-depth insight into the development trend of the new energy vehicle industry, which not only lays a solid foundation for its own development, but also provides new ideas for the development of micro electric vehicles, leading the micro electric vehicle industry to a broader prospect.
Focus on extending the chain, supplementing the chain, and strengthening the chain to help the upgrading and transformation of the new energy vehicle industry in Northwest China
Looking back on the development history of Zhidou Automobile, it is not difficult to find that whether it is an innovative channel model or a forward-looking "Zhidou Micro +" strategy, it is the core competitiveness of Zhidou Automobile's high-quality development to achieve industry leadership and industrial breakthrough through innovation. At present, "vigorously promoting the construction of a modern industrial system and accelerating the development of new quality productivity" is listed as the first task of the Chinese government in 2024.
As the only new energy passenger car company in the five northwestern provinces, Zhidou Automobile took the lead in responding to the call of the national policy and practicing quality upgrading. On the one hand, Zhidou Automobile takes Lanzhou as its base camp, continuously strengthens the construction of the channel network in the northwest region, breaks through the sinking market with broad prospects, and achieves a wider customer base in multiple dimensions; On the other hand, based on the advantages of regional resources and with the help of the development trend of micro electric vehicles in Northwest China, the localization of supply chain, production capacity, products, market and talents will be realized, and the entire upstream and downstream industrial chain will be gradually opened up, and a local micro electric vehicle manufacturing cluster will be formed, so as to help expand the local channel construction territory with excellent products.
In April this year, the first product after the renewal of the Zhidou automobile brand - Zhidou Rainbow rolled off the assembly line at the Lanzhou factory, and the new car implemented the "customization equality" through 280 million massive trendy skin rejuvenation programs, and you can enjoy the "customization" privilege of the luxury brand for 1,000 yuan. Relying on the Lanzhou plant, Zhidou Automobile will build four exclusive platforms for H/F/D/Z for micro vehicles, and launch 1-2 series for each platform, realizing a product matrix of 8 models in three years and 16 models in five years, and fully covering the scenarios and audiences of micro-mobility.
In the face of the opportunities and challenges of the new energy vehicle industry, Zhidou Automobile relies on its unique regional advantages and forward-looking strategic layout to build an open ecology, continue to promote the coordinated development of the upstream and downstream of the industrial chain, and provide a new model for the micro electric vehicle track and even the new energy vehicle industry to achieve brand improvement and innovation breakthrough!