In today's society, including children, they must be the first responsible person for their own health, pay attention to and master health knowledge, develop healthy behaviors and lifestyles, and continuously improve the level of health literacy. In order to further strengthen the comprehensive and balanced supplement of children's nutrition, enhance parents' awareness of scientific feeding and strengthen the foundation of infant immunity, H&H Group and Chinese industry authorities launched the first "Lactoferrin Category Day", and held a children's nutrition and immunity science popularization action, calling on the whole people to pay attention to the national infant immunity.
H&H Group China held a children's nutrition and immunization science popularization campaign
The Children's Nutrition and Immunity Science Popularization Action focuses on the scientific understanding of lactoferrin nutrition and immunity, and authoritative experts in the field of nutrition discuss the issue of children's immunity maintenance from different perspectives, promote daily physical maintenance, and popularize the popular science of lactoferrin supplementation, and carry out professional discussions from multiple dimensions such as academic research and consumer insight. Among them, Chen Guoyong, Director of the Science Popularization Department of the China Health Education Center, Li Rongjun, Director of the People's Health and Medical Department, Ding Gangqiang, Director of the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention, Yang Nianhong, Vice Chairman of the Maternal and Child Nutrition Branch of the Chinese Nutrition Society, Yang Jiongxian, Deputy Chief Physician of the Health Care Center of Beijing Children's Hospital Affiliated to Capital Medical University, Liu Wei, Director of Scientific Communication of H&H Group in China, Lin Junbin, Director of BNC E-commerce Business of H&H Group, Yang Nan, Head of Maternal and Child Nutrition of JD Health and Nutrition Department, and other industries. Heavyweight guests from enterprises attended the forum.
Liu Wei, director of scientific communication of H&H Group, said that in recent years, Biostime, the group's infant nutrition and health brand, has focused on "infant immunity" and "intestinal health", and has joined forces with nutrition experts, scientific research institutions and other parties to continue to invest in scientific research and innovation in maternal and child health, and applied the research results to product development, providing "scientific protection" for the healthy growth of children. "We will insist on in-depth cooperation with authoritative institutions, experts and scholars at home and abroad, gather global scientific research strength, and promote the integration of production, education and research. Focus on scientific research and innovation on nutrition and health of the whole family, carry out more research on children's immunity and health, and continue to launch high-quality products that meet the needs of children's healthy growth. At the same time, we will continue to contribute to health education and science popularization, and provide strong support for the construction of a 'Healthy China'."
Liu Wei, Communication Director of H&H Group China
As a leading brand of infant nutritional supplements in Chinese mainland, Biostime has always paid attention to the key needs of maternal and infant health, and has joined hands with channel platforms such as JD Health to grasp the "category trend" and promote faster, more scientific and high-quality development of the industry. The launch of the Children's Nutrition and Immunity Science Popularization Action and the release of the Children's Lactoferrin Supplement Science Manual (2024) are not only the practical actions of the "National Nutrition Literacy Improvement Plan", but also an opportunity for Biostime and JD Health to practice corporate responsibility, and the two sides jointly create the first "Lactoferrin Category Day" and continue to lead the development of the industry.
Improving immunity is the key to enhancing the body's ability to fight diseases. Yang Nianhong, vice chairman of the Maternal and Child Nutrition Branch of the Chinese Nutrition Society, shared in the roundtable session, "Why are children with imperfect immune function more likely to get sick? Because the development of human immune function is closely related to growth and development. If the human body does not grow and develop well, the ability to resist diseases is weakened, and the immune function will be reduced. In addition, nutrition is the material basis for the development of immune function. If a child's nutritional status is poor, its immune function will also be affected. ”
Combined with clinical experience, Yang Jiongxian, deputy chief physician of the Health Center of Beijing Children's Hospital affiliated to Capital Medical University, said, "Parents often ask me, when their children are sick, how can they improve their immunity through diet? Or what kind of diet can help your child get through this special period? I believe that for children, different diseases and different stages of disease require different nutrients, but the basic principle must be a balanced diet. Adequate nutrition is the foundation to improve your child's immunity, and proper outdoor activities and adequate rest are also key. ”
Li Jieyu, senior manager of e-commerce science communication in China of H&H Group, introduced at the forum that children's nutritional health is inseparable from their daily diet and rest. Many parents will seek ways to fill the feeding gap, in addition to the guidance of professional doctors, some health products are also their choice. "Biostime has always been concerned about the changing nutritional needs of infants and children. According to the needs of consumers, we have innovated and upgraded new formulas such as probiotics + HMO, probiotics + lactoferrin. "In the future, we will continue to enrich our product line according to market changes and provide more products that can meet the nutritional and health needs of children." ”
H&H Group China pays attention to children's immune health
Healthy China's nutrition comes first, and improving children's nutritional quality is one of the cores of establishing and improving the health education system in the mainland. In the context of the post-epidemic era, the improvement of children's immunity is the focus of the whole family. H&H Group pays attention to the immune health of Chinese children, deeply deploys the fields of maternal and child health such as lactopontin, probiotics, HMO, lactoferrin, etc., and invests more than 10 million yuan to support maternal and child health scientific research projects at home and abroad, and has achieved fruitful results. H&H Group's support for the release of the "Science Manual" and the creation of a category day is not only the first step to deepen its own technical advantages, but also to bring scientific guidance to the industry on the purchase standards of children's nutritional supplements.