Toyota Sena: In the past, the price increase of 50,000 yuan was highly sought after, but now the discount of 50,000 yuan is not cared for

Car fans

2024-06-13 08:30Posted in Hebei Automobile Creator

Hello everyone, I am the sales consultant of Guangfeng, and today I will talk to you about the current situation of Saina.

How are the sales? What configurations and colors are sold the most?

The local Guangfeng and Yifeng have 2 plus 4S stores respectively, and our store has an average of 5 groups of customers per day, and 1 group out of every 10 groups is to come to see Saina. The car has just been facelifted, and the previous 23 models are still on sale, with the most sold configurations being the Premium and Extreme Editions, which are mainly in white and black.

After the facelift, there is basically no difference in appearance, and the configuration is similar, the price has been reduced by 1W-2.5W, and the central control screen has been upgraded with 8155 chips, aviation seats and four-wheel drive have been added. Now 24 models have not been ordered, not to mention which is a hot-selling model, from the stock situation, it is expected that the middle configuration will sell better.

As a star model of GAC Toyota, Sena is still very popular with corporate customers and executives. At the highest time, our store had to add 50,000 yuan to mention the car, and now the discount of 50,000 yuan can not find customers, and it is too difficult to sell fuel vehicles.

There are 5 sets of 23 models and 1 unit of 24 models in the warehouse, which is not bad from the perspective of national sales, but we do not sell well in this area, and the store sells up to 5 units a month. The main reason is that there are more and more competitors, and the fuel car series is not an example, new energy MPVs such as Denza D9, Zeekrypton 009, Xiaopeng X9, VOYAH Dreamer, etc., and some medium and large SUVs have become competitors.

Who's looking at this car? What are car buyers like?

Most of them are company users, including the leaders of state-owned enterprises and large groups, and some of them are responsible for business reception, and a small part of them are at home. They are all for the fame of Saina, and many customers know that the sales and reputation of this car in North America, especially in the United States, are not bad.

To sum up, consumers buy Seina for the following two reasons:

1. High recognition in the MPV field;

2. Good reputation, durable, low failure rate.

Recently, I was deeply impressed by the introduction of an old car owner.

The customer Brother Wang is my old customer of Saina, who is a leader in a state-owned enterprise, and his friend Brother Liu has always wanted to buy an MPV. Brother Wang took his family on a trip during the May Day holiday, and he did 1,100 kilometers in one go without refueling, and Brother Liu said that he heard Brother Wang talk about it many times at the wine table, and it also gave him a deep impression. When Brother Wang introduced us to each other, I knew that this was stable, the two brothers were very bold, and there was no false word in the words that came out, Brother Liu said that he was ready to set today, and he would not always run here, and the discount that should be given was on the line, and he also emphasized that he liked this car all based on Brother Wang's recommendation, so I must apply for two maintenance for Brother Wang. A cigarette is done, and meeting a bold customer can make me happy for many days.

How much is the discount for this car?

23 full discounts of 45,000 yuan, and mortgages are different according to the length of the term. For example, the 60-period discount can be over 50,000; 24 models are discounted at 25,000 yuan, and the mortgage discount is 30,000 yuan.

It's really thirty years in Hedong and thirty years in Hexi, the market is unpredictable, and the king who used to be the same as Highlander has now fallen off the altar.

Here's a look at the recent offers:

Which model is the most compared? What are the reasons for choosing or abandoning it?

The most compared model is Grevia, and there are two reasons why customers buy this car after comparison:

1. The appearance is more fashionable and sporty, and it is not so dull;

2. The terminal discount is greater and more cost-effective.

Two days ago, a Grevia was defeated.

The customer, Sister Zhang, is the owner of a steel factory, and opposite her home is the 4S store of FAW Toyota, and Grevia can be described as a building near the water. Sister Zhang went to see it several times, and then remembered that there was a Toyota after being reminded by a friend, and when she came to see Saina, she could clearly feel that there was nothing that could impress her. I haven't introduced a few words, but she always copes with it, and finally opens the conversation, and one Grevia looks good. Because of what the manager just said, if you encounter a comparison with another Toyota, don't slander it, I have to respond and say it's okay. A few days later, I visited back, and I ordered Saina unexpectedly, and asked the reason, she didn't have time to take care of me while playing mahjong, so she said that it was good-looking and cheap, and then hung up the phone in a hurry, probably to be nonsense.

Which configuration and purchase method do you choose?

The 24 models have not yet begun to be recommended, and now the most sold are the 23 premium editions and the supreme editions, which are relatively easy to sell, and the luxury welfare version has not been sold for a long time.

There are two types of finance, which are 3-year and 5-year low-interest plans. The following takes 23 2.5L hybrid premium versions, the appearance of pearl white as an example, and the financial budget of 200,000 yuan for 5 years:

Full Budget:

What are the complaints of customers after buying a car?

At present, the following two complaints have been collected:

1. The interior is too cheap, so you basically have to buy it back and upgrade it yourself;

2. The 2.5L self-priming engine is very noisy, especially when accelerating sharply or charging the battery.

How much does maintenance cost?

The maintenance of Shuangqing is basically the same as that of fuel vehicles. The first insurance is 5000KM/3 months, the next time is 10000KM/6 months, once at about 700 yuan, and the Shuangqing car has one more high-voltage wiring harness inspection.

What other things should I pay attention to when buying a car recently?

Any brand replacement enjoys a subsidy of 10,000 yuan.

View original image 39K

• 

• 

• 

• 

• 

• 

• 

•