In May, the data of the passenger association was released, and BYD Auto was proud of its achievements, worthy of the "top stream" of today's new energy market. The newly listed Yuan UP, under the situation of shrinking market share of A0 class, sold 14,520 units in May, an increase of 14.8% month-on-month, leading the A0 SUV market! Bucking the trend, why does Yuan UP win the favor of young people?
The appearance inside and outside is high, which is in line with the aesthetics of the younger generation
As post-95 and post-00 consumers gradually become the main force in the automobile market, the weight of appearance in car purchases is becoming more and more important. The first key to Yuan UP's desire to buy young consumers lies in the novel styling design. The aesthetic design language of the trendy dragon face is close to the preferences of young people, the square shape is unconventional, and there are "lucky ring" through-type LED taillights, smart dazzling wheels, etc., which are both interesting and incorporate the design details of the national tide elements, which are both cute and cool.
In addition, Yuan UP also uses a series of fresh dopamine appearance colors to fully mobilize the emotional value of young consumers, and the four low-saturation colors of relaxed green, pleasing white, sassy gray, and bold pink are vibrant and fresh, fully meeting the needs of different users.
In terms of interior, the Yuan UP focuses on a refinement. The energetic enveloping cockpit design is full of energy, with details such as halo handles and diamond-cut handle ball joints. At the same time, the integrated comfort seat perfectly matches the ergonomics, the fabric is soft, and it is also equipped with functions such as electric adjustment of the main and co-driver, making the driving more comfortable.
With the blessing of the star platform, you can travel smoothly in multiple car scenarios
In terms of technology, the meta-UP also performs well. As the first A0-class SUV of BYD's star platform, e-platform 3.0, the Yuan UP is equipped with CTB battery body integration technology, which not only improves handling, but also makes the interior space larger, the NVH performance is better, and the driving is more comfortable. The wheelbase of Yuan UP reaches 2620 mm, the space size is leading the same level, and the maximum trunk space after the seat is folded down is 1320L, which truly realizes "small cars also have large space".
At the same time, the Yuan UP has a pure electric range of up to 401 kilometers CLTC comprehensive working conditions, equipped with an eight-in-one electric powertrain, coupled with two black technologies, a wide temperature range high-efficiency heat pump system and battery direct cooling and direct heating technology, which firmly "lock" the battery life. It only needs to be charged once a week, and it can be easily taken into account for intercity round-trips, and the battery life is reliable and not anxious.
In terms of intelligence, Yuan UP has an 8-inch W-HUD head-up display system, on-board ETC, mobile phone wireless charging, VTOL mobile power station and other leapfrog configurations, which not only facilitates the user's daily car use, but also allows them to unlock multiple car use scenarios such as "electric camping".
"Five good and one star" to create a quality of life intimate partners
For first-time buyers who have just entered the society, the starting price of Yuan UP is only 96,800 yuan, with a low entry threshold and rich intelligent configuration, which is a trendy companion for users' daily travel; For post-80/90 family purchase customers, Yuan UP saves electricity and worry, plus full-dimensional security guarantee, can be opened and used at will in daily life; For A00 upgrade and trade-in customers, Yuan UP brings more space, higher configuration, and more advanced intelligence at a price of less than 100,000 yuan, which is a complete dimensionality reduction blow to A00-level models; For Yuanqi girls, Yuanqi UP is good-looking, easy to drive, and easy to stop, which can fully meet their "three elements" of car selection.
As the value benchmark of the A0-class SUV market, Yuan UP can not only meet the diversified travel needs of users, but also highlight individual attitudes, and is an "intimate partner" for "energetic youth", "energetic girls" and "young families" to enjoy quality life.