Real kung fu no longer fools
"A real master, disdainful of superficial articles, only seek deep internal skills."
Recently, in the "traffic marketing" in the new energy vehicle industry, BYD Chairman Wang Chuanfu's words have sparked heated discussions. At BYD's shareholders' meeting, Wang Chuanfu said that BYD will not rely too much on marketing traffic, but will continue to focus on the accumulation of product strength. These remarks have caused a lot of repercussions in the industry, and seem to have invisibly satirized the exaggerated marketing methods of some enterprises.
At present, major car companies are bragging about their products on new media such as short videos and live broadcasts. The new forces are even more open-mouthed, talking about the "subversiveness" and "industry leadership" of concept models. However, there are only a handful of products that are actually mass-produced and marketed, and in the case of just talking about it, consumers' eyeballs may be temporarily attracted, but real money will eventually be spent on products with trustworthy quality.
Wang Chuanfu's concept has always been very straightforward: do not rely on promotional gimmicks, only rely on the product itself to speak. BYD's huge technological advantages accumulated over the years in the field of electric vehicles support its dominance in the market. A really good product does not need too many rhetoric to package and sell, and its own quality is enough to convince consumers.
BYD's R&D investment is significant. In 2023, R&D expenses will be as high as 39.5 billion, even exceeding the net profit of 30 billion. It can be said that it is this persistent pursuit of technology that has created BYD's strong product strength. This also gives BYD the confidence to continue to vigorously develop in the high-end field, unlike some companies that just stay in the short-term marketing of superficial gimmicks.
Of course, we cannot deny that traditional car companies are also facing pressure to transform and upgrade. Cutting-edge forces rely on flexible market means to seize the opportunity in front of consumers, which makes traditional car companies can only speed up the innovation. But at the end of the day, quality is what we stand for. As Ning Min, the inventor of wireless charging technology, said: "The short-term gimmick can't play with new car companies, but in the long run, it is still necessary to speak with technical strength."
The self-confidence in Wang Chuanfu's words comes from BYD's persistent investment in technological innovation over the years. This is also worthy of reflection by other car companies, in addition to fancy sales and marketing methods, companies should pay more attention to the real money of products. Because gimmicks will eventually change, but good products will shine more brightly over time.
In this era of focusing on packaging and hype, BYD's persistence is encouraging. What we need is not only a beautiful external appearance, but also a lasting and powerful internal strength. This is just like facing an impetuous life, what we need to do is to see the essence clearly, firm beliefs, only the heart is strong, and the external temptation cannot be shaken.
BYD's achievements show that the world will not remember those empty surface boasts, but will only remember the real quality and attainments with connotation. It's a question that each of us should ask ourselves – do you want short-term sensation, or long-term value? Do you want gimmick traffic, or real kung fu precipitation?
In the future, let us look forward to more companies continuing to deepen technological innovation and conquer consumers with the real power of products. It will take time and persistence, but it will bear fruit. It also allows us to learn to look down on the superficial glimpses and only focus on the solidity and accumulation of the heart, so as to be long-term and ambitious.
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