Apple is one of the world's most valuable companies in the technology sector, and its ability to attract money is unquestionable. But the means have made many people complain, for example, Apple insists on using the "ancient times" lighting interface, not because the interface is better than type-C, but because the lighting interface has Apple's MFI certification, and Apple can cut wave after wave of leeks through official products and third-party authorization.
When the mobile phone and digital manufacturers of various manufacturers unified the type-C interface, as a pioneer in advocating green environmental protection, the European Union could not sit still, and issued an ultimatum to Apple: mobile phones, PCs and other electronic products, if you want to enter the European market, you must change all the interfaces to type-C interfaces, otherwise you don't want to enter the European market. Therefore, the release of the iPhone15 series all uses the type-C charging port that has long been popularized by Android.
I thought that obeying the meaning of the EU could get a pass to the EU unimpeded, but what I didn't expect was that the EU "attacked" Apple again!
According to Yicai, the European Union will publish the results of the DMA survey of the Digital Markets Act, which was launched in March this year, before the summer vacation. At the time, the findings involved Apple, Google and Meta. If nothing else, Apple will become the first tech giant to be charged by the EU's antitrust authority for violating the DMA law.
The so-called Digital Markets Act refers to the responsibility of digital service providers and the curbing of unfair competitive behavior by large online platforms. The aim is to allow big tech companies to open up competition to more smaller competitors, resulting in more options in social, browser, and app stores.
It is reported that Apple's guiding rules for developers restrict users from informing users of discounts outside the Apple App Store, and EU regulators are still investigating, even if developers want to guide users to use products outside the store, Apple also charges developers "core technology fees". That said, Apple doesn't allow developers to promote their alternatives without charging a fee.
At the same time, according to the latest rules of the EU DMA, Apple may also need to modify the settings of apps such as Photos, allowing users to delete these apps on their own.
According to British media, if the punishment is implemented, the fine against Apple may be calculated at 5% of the daily turnover, and it is expected that the fine will be 50 million US dollars per day, a total of 360 million yuan, and hundreds of billions of yuan in a year.
Openness and cooperation seem to be the basic rules of business success in this era, and Apple has been in a high position all these years, perhaps already understanding the secret, that is, monopoly, technological blockade, and let users pay for his "arrogance". But the long-term effectiveness of this strategy is debatable.
In particular, with consumers' increasing emphasis on openness and choice, coupled with increasingly fierce market competition, it may eventually affect the success and long-term development of their business, and will also be countered by countries that attach importance to user rights and have a monopoly on the technology market.
As an enterprise, there can be no innovation, but it cannot deviate from the development trend of the industry, and it should put the real needs of users first. The market obtained through technology and monopoly is really better to improve the user's consumption experience with sincerity, so as to increase market share and influence.
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