As of 23:59 on June 18, the turnover and order volume of JD 618 in 2024 will reach a new high, and the order volume of JD Live will increase by more than 200% year-on-year.
The ultimate pursuit of the user experience of "how fast and good it is" and the joint participation of millions of brand merchants have made this cheap and good JD 618 recognized by consumers, and more than 500 million users have placed orders on JD 618.
On JD 618:
There are 83 brands with a cumulative turnover of more than 1 billion, and the sales of more than 150,000 small and medium-sized merchants have increased by more than 50%.
Hundreds of brand presidents landed in the Jingdong live broadcast room to give out multiple benefits such as red envelope rain. Among them, the top 10 brands that attract the most attention from users are: Procter & Gamble, vivo, Midea, iQOO, Dessmann, Haier, Feihe, Aptamil, Gree, and SK-II.
JD Cloud Yanxi Digital Human was broadcast in more than 5,000 brand live broadcast rooms, with a cumulative live broadcast duration of more than 400,000 hours, a cumulative number of viewers of more than 100 million, and an interactive frequency of more than 5 million times.
The 10 billion subsidy continued to provide consumers with a wealth of low-cost big brand choices, with the number of online products increasing by more than 100% year-on-year, and the number of subsidized users and orders increasing by more than 150% year-on-year.
·9.9 The number of online products in the whole cycle of the free shipping channel exceeded one million, and the number of users and orders increased by more than 100 times year-on-year. In addition, Jingdong 9.9 free shipping channel brought 2 yuan free shipping day for the first time, providing users with cheap and good goods as low as 2 yuan free shipping, and the number of sales increased hundreds of times year-on-year.
The number of users of Jingdong Xiaorubik's Cube new products increased by more than 70% year-on-year, and the number of orders increased by more than 130% year-on-year.
On the evening of June 17th, Jingdong and Hunan Satellite TV created the "Jingdong 618 Happy Night" party, which filled the sense of 618 ceremony, and prepared more than 10 million penny gifts for users such as real estate, cars, and famous watches, during the event, the user's interaction with Jingdong exceeded 39.7 billion.
Not only is the outstanding growth of sales data, in Jingdong 618, the user's consumption experience continues to improve in an all-round way, and "technology and service innovation" and "stimulating consumer demand" are forming a positive cycle of virtuous development.
In Hong Kong,Consumer Mr. Li bought a lot of home appliances online in Jingdong 618,In addition,Users in Hong Kong and Macao have also enjoyed more benefits in Jingdong 618 this year,Mobile phones、Home cleaning and other products are selling hot,Jingdong Hong Kong and Macao sales increased by more than 3 times year-on-year。 Thanks to the continuous improvement of the infrastructure in the Hong Kong-Zhuhai-Macao Greater Bay Area, the delivery in Hong Kong and Macao has been significantly accelerated, and nearly 7 percent of the JD online shopping packages of Hong Kong and Macao consumers have been delivered the next day.
In Yantai, Shandong, the high-quality cherries planted by Zhang Huichen, a new farmer who returned to his hometown to start a business, can be delivered to consumers in the north and south of the river as soon as the next morning through the cold chain transportation of JD Logistics' all-cargo aircraft. During Jingdong 618, the express delivery volume of Yantai cherries increased by nearly 100% year-on-year.
In Altay Habahe County, Xinjiang, the engineers of JD Service+ drove for more than 5 hours through the Gobi and the desert, and sent the charging pile to the installation site the day after the customer placed the order, and the installation and commissioning were completed simultaneously.
In Pali Town, Yadong County, Tibet, the "world's highest altitude town", Jingdong Logistics engineers delivered the newly purchased home appliances and lamps to the herdsmen, installed them free of charge, and recycled the old items.
A number of research results on 618 user experience show that JD 618 is widely recognized by users in many dimensions such as product price discounts, the richness of new products and explosive models, and the innovation of services, and has become the preferred shopping channel for more users with comprehensive experience.
In terms of products, JD's 3C digital category continues to lead the industry to create new growth. With the advantages of the supply chain and accurate insight into user needs, JD.com can not only give the brand a certain sales guarantee through a one-time large-scale purchase of 3C digital products, but also give consumers a cheaper price by exchanging volume for price. During the 618 period, JD.com and the brand sold more than 10 million super popular models through the strategic large order model, and the turnover increased by 3 times year-on-year. At the same time, AI hardware categories represented by AI computers, AI mobile phones, AI keyboards and mice, AI learning machines, etc., are selling well on JD.com, with a year-on-year increase of 150%, driving more than 4 million users to replace AI devices.
"Trade-in" drives a new round of growth in consumer demand,618During the period,Jingdong and more than 20 provincial and municipal governments to give consumers subsidies to increase the weight,Beijing、Hebei、Hubei、Xi'an、Shenzhen、Guangzhou、Hainan 7 provinces and cities home appliances trade-in turnover increased by more than 100% year-on-year。 During the Jingdong 618 period, the turnover of more than 700 home appliance and home furnishing brands increased by more than 100% year-on-year, and the turnover of Midea, Haier, Gree, Xiaomi and other brands exceeded 1 billion. The turnover of ultra-thin flat flush washing machines, energy-saving flat-screen TVs, smart wall-hung toilets, and smart leather beds increased by more than 100% year-on-year; The turnover of JD Mall and JD Super Experience Store in 11 cities increased by more than 70% year-on-year.
The rational consumption attitude of "careful budgeting, practicality first" is becoming the choice of more and more consumers. Food, household cleaning products, personal care and other products became the "hot stockpile" during JD.com's 618 period. During the 618 period, the turnover of large-package goods in Jingdong Supermarket doubled year-on-year, and large-scale packaging such as food and beverages, rice, flour, grain and oil, maternal and child products, toiletries, and pet products were the most popular. Services such as the traceability of famous wines and the appreciation of old wines drove the turnover of self-operated old wines by 5 times year-on-year, and the turnover of overseas famous wines increased by 100% year-on-year. With the advantages of affordable prices and guaranteed product quality, the sales of various gift boxes, including zongzi and toys, have grown rapidly, and the user scale has increased by 80% year-on-year. JD Supermarket has become the preferred channel for consumers to stock up and gift shopping.
In addition, Jingdong integrates the resources of the famous and special new agricultural products industrial belt, and allows consumers to enjoy the lowest-priced high-quality agricultural products on the whole network through direct procurement at the source and "tens of billions of agricultural subsidies". During the Jingdong 618 period, Jingdong Supermarket deeply cooperated with more than 2,000 industrial belts, and tens of billions of agricultural subsidies increased farmers' income by 30% year-on-year, driving the turnover of high-quality agricultural products to increase by 3 times month-on-month, contributing to rural revitalization.
This year, Jingdong 618, the number of new products in clothing, beauty, sports and other categories increased by more than 380% year-on-year, and the rich supply and price advantages have driven the rapid growth of brands and categories. The turnover of more than 2,000 clothing, underwear, shoes, children's clothing and children's shoes brands such as UR, GAP, Bananai, 73hours, and NIKE kids increased by more than 100% year-on-year, and the turnover of more than 2,300 beauty brands such as SkinCeuticals and Kefumei increased by more than 100% year-on-year. In terms of categories, the turnover of sunscreen clothing increased by 120% year-on-year, and more than 70 sports and outdoor categories such as hiking shoes, jackets and pants, road bikes, electric skateboards, yoga, and billiards increased by more than 100% year-on-year; Purchases of jewelry and luxury products remained strong, with baby gold jewelry, pearl necklaces and other categories increasing by more than 100% year-on-year; BRANDS SUCH AS DIOR AND MONCLER INCREASED BY MORE THAN 240% YEAR-ON-YEAR, AND COACH INCREASED BY MORE THAN 100% YEAR-ON-YEAR; Cross-border schoolbag brands such as Deli and Aiguole increased by more than 5 times year-on-year, while trade-in services drove the eyewear category to increase by 300% year-on-year.
The one-stop car consumption experience provided by JD Auto is favored by more consumers. With the continuous improvement of the popularity of new energy vehicles, during the Jingdong 618 period, the turnover of new energy charging piles increased by more than 120% year-on-year, the turnover of portable charging guns and discharge guns increased by more than 150% year-on-year, the turnover of new energy tires increased by 200% year-on-year, and the turnover of new energy vehicle air conditioning filters increased by 300% year-on-year. In addition, the number of orders for electric bicycle chargers increased by 120% year-on-year, and the orders for integrated service of electric bicycle battery delivery and installation increased by 260% year-on-year.
With the gradual improvement of national health awareness, consumers' attention and demand for nutrition are also rising, and this year's 618, JD Health has further enhanced the richness of products. The number of products participating in 618 increased by 231% year-on-year, of which the number of new products increased by 438% year-on-year. "9 Mao 9 Venue" provides consumers with a cheap and good healthy consumption experience, and the proportion of new users at the venue reaches 30%; The number of "cheap and free shipping" orders increased by 22 times year-on-year.
During the Jingdong 618 period, the total turnover of multiple core categories of Jingdong Manufacturing increased rapidly. Among them, home accessories, pet health, and lighting categories increased by more than 17.5 times, 17.1 times, and 9.7 times year-on-year. The sales of explosive new products are outstanding, such as the crowdfunding amount of the smart toilet Black Whale Pro made in Beijing in 28 days after its launch, a year-on-year increase of 103% compared with the total turnover of the old products last year, and it has become the TOP1 single product in the turnover of smart toilets in Jingdong Station; The total turnover of the Jing-Tokyo MTB Yueke MY1 increased by more than 8 times compared with the launch period of the new product, and it became the top 4 single product in the sales of mountain bikes in Jingdong Station. The number of transactions maintained rapid growth, and the top 3 growth categories were home fabrics, storage supplies, and leisure food, which increased by 70 times, 28 times, and 5.3 times respectively.
Jingxi's self-operation has driven the strong growth of Jingdong's industrial belt with good goods from the source, with the order volume increasing by 260% month-on-month, allowing more than 10 million users to buy tens of thousands of 2 yuan free shipping products. Categories such as paper products, stationery, storage, food, sunscreen, and T-shirts have increased by more than 4 times, with more than 500 products exceeding 10,000 orders, and Yiwu and other industrial belts have increased by more than 15 times and continue to break through.
On the eve of 618, JD's instant retail business JD Instant Delivery completed a comprehensive upgrade, providing consumers with the fastest 9-minute delivery service for all categories of goods. This year, Jingdong 618, the average delivery time of orders increased by 19% year-on-year. Night-time bookings after 8 p.m. increased by 56% year-on-year. The number of orders for 3C accessories placed through JD Miaosheng increased by 177% year-on-year, sports and outdoor products increased by 166% year-on-year, and office supplies increased by 219% year-on-year.
The convenient cross-border shopping experience stimulates the energy of consumption return, and the turnover of more than 400 brands of JD International increased by more than 3 times year-on-year, infant milk powder, beauty and skin care gift boxes, 3C, tablet computers, and brandy are the most concerned imported products of JD 618 this year, and the order volume of products from the United States, Japan, Australia, France, and New Zealand ranks among the top five.
JD.com's European omni-channel retail brand ochama has also brought more value-for-money products to overseas consumers, and during JD.com's 618 period, sales growth in 3C, food and beverage, and fresh products ranked among the best, with 3C category sales increasing by 245% year-on-year. A large number of domestic products are also favored by European consumers, among which BESTORE, Weilong, Lee Kum Kee, Haidilao and Coconut Tree are among the top 5 domestic brands in terms of sales. At the same time, more Chinese books sold well in Europe, America, Japan, South Korea, Australia and other places through JD Global Sales, with a year-on-year increase of 237%.
JD Finance's various forms of subsidies help consumers save a little more. During the 618 period, the subsidy fee invested by JD Pay cooperative banks increased by 64% year-on-year, and the number of new users increased by 60% year-on-year. Consumption installment shopping increased significantly, and the peak 28-hour white strip 12-phase interest-free transaction amount increased by 165% year-on-year.
During this year's JD 618 period, more than 20,000 JD customer service will provide 7x24 hours of all-weather service, and more than 200 services will bring users a shopping experience of "how fast and how good it is". Among them, a number of services closely related to "savings", such as free door-to-door returns, free shipping, and refunds only, have saved users more than 1 billion yuan. The scale of e-commerce insurance premiums in JD's insurance sector increased by 50% year-on-year. The single-day coverage rate of freight insurance exceeded 90%, a record high; Late arrival will reduce the deductible time to 0 hours. The cumulative promotion of extended warranty service products increased by more than 45% year-on-year.
Jingdong 618 not only meets the consumption needs of mass users, but also plays an important role in supporting the growth of merchants and helping enterprises reduce costs and increase efficiency. JD.com's "Chunxiao Plan" has increased its support for small and medium-sized businesses by simplifying the entry process, reducing fees and deductions, encouraging traffic, and improving the efficiency of business tools, which has brought consumers a richer choice of goods while the number of merchants has increased significantly. This Jingdong 618, more than 150,000 small and medium-sized merchants, sales increased by more than 50%.
During the JD 618 period, JD.com's enterprise business fully launched the "Enterprise Super Saving Month" activity, launching exclusive discounts such as tiered prices, corporate group purchases, and volume rebates to help enterprise customers reduce costs and increase efficiency, and the group purchase order rate of enterprise customers during JD 618 reached 81%.
JD Industrial Taipu Digital Intelligence Supply Chain Solution continued to promote industrial procurement to reduce costs and increase efficiency, and during the 618 period, JD's industrial machinery and industrial equipment procurement increased by 2.8 times year-on-year. The single-day sales of Jingdong Hardware City exceeded 100 million yuan, of which the turnover of warehousing products in the "Million Explosive Products Plan" increased by 3 times year-on-year, and the number of merchants in the industrial belt increased by 2 times year-on-year.
This year, JD Cloud 618, JD Cloud promoted the continuous cost reduction of digital infrastructure and achieved a 28% reduction in comprehensive costs, JD Cloud's unified storage platform "Yunhai" saved costs by more than 30% through the technical architecture of storage and computing separation, and JD Cloud JoyCoder assisted JD more than 10,000 R&D personnel to carry out intelligent programming to help R&D personnel improve efficiency by 20%. JD Intelligent Customer Service provides intelligent reception, intelligent rights and interests escort and other services in the whole service link of the platform and merchants, and has served customers a total of 1.64 billion times.
The new quality productivity of logistics has fully penetrated all links of the supply chain, with more than 40 "Asia No. 1" intelligent industrial parks and hundreds of intelligent warehouses and intelligent sorting centers all over the country, and a variety of intelligent software and hardware equipment are comprehensively applied to calmly cope with the rapid growth of massive orders. JD Industrial Development uses the combination of storage roofs and photovoltaic power stations to continue to provide green energy for the supply chain. During the entire JD 618 promotion period, the self-built photovoltaic power station in the JD Industrial Development Park was connected to the grid to generate 3.73 million kWh. As of the end of the first quarter of 2024, JD's supply chain infrastructure assets reached 154.1 billion yuan, a year-on-year increase of 12%, and continuous infrastructure and technology investment has continuously improved the efficiency of JD's supply chain, and on the basis of more than 10 million self-operated commodity SKUs, the inventory turnover days have dropped to the best level in history of 29 days. Not long ago, JD.com, as the only retail enterprise in China, was selected as one of the Gartner Top 25 Global Supply Chains.
From the unprecedented intensity of tens of billions of subsidies to the direct procurement of low-cost and high-quality goods; From the continuous promotion of new AI products to the intimate guarantee of trade-in; From the fast and convenient logistics service to the efficient response of intelligent customer service, JD 618 fully meets the user's "cheap and good" consumption needs. This year is the 21st JD 618, and JD has done a lot of things in the past 21 years, but it has only done one thing, which is to find ways to improve the user experience. In the future, "customer first" will still be the focus of JD's work, and it is also the core of all JD's business logic, and it is JD's determination to move forward in the next 20 years!
