At the beginning of 2024, the midwinter "Erbin" is out of the circle. Now, the ice and snow are melting, what is the "Erbin" like in summer? Li Zimeng, the anchor of the main station's "News Network", came to Harbin and shared her feelings.
During this time, the temperature in many places across the country has soared to 35 degrees Celsius, and the people of Harbin are still angry about the "failure of Erbin in summer" and enjoy the cool breeze. Harbin has been under the control of the Northeast Cold Vortex for a long time, and the temperature is low, as if it is running a "natural air conditioner", which is a veritable summer resort. When the ice and snow fairy tales in winter melt, the "Erbin" in summer has its unique romance.
After the "Cool Erbin" opened the "summer vacation" mode, tourists from home and abroad came to enjoy the breeze in the early twenties. During the Dragon Boat Festival holiday alone, the city received 2.6367 million tourists, and the total tourism expenditure was 2.557 billion yuan, a year-on-year increase of 24.25%. From the "Ice City" to the "Summer Capital", Harbin has once again become a popular check-in place. Such popularity is not accidental.
Harbin Flood Control Memorial Tower is full of visitors Zhang Bensheng/photo
After Li Zimeng's sharing was issued, a netizen from Fujian wrote his feelings in the comment area:
"The main station has been calling for Erbin!" That's right, China Central Radio and Television has always been a companion who accompanies and supports "Erbin". As early as November 2023, the Heilongjiang Station of the main station began to plan a series of publicity and reporting plans for the ice and snow season, and tailored the city slogan "Dating Harbin, Ice and Snow Warm the World" for Harbin. Because of its high degree of generalization and appropriate expression, it stood out among thousands of candidates, and was identified as the theme of the Harbin Ice and Snow Season, which kicked off the city's hot "out of the circle", and was also selected as the "Top Ten Cases of National Domestic Tourism Promotion in 2023" by the Resource Development Department of the Ministry of Culture and Tourism.
In the last ice and snow season, the Heilongjiang Station of the main station broadcast more than 170 reports through large screens, small screens, and broadcasts, playing a fancy "combination punch" to transform cold resources into a hot economy, and help Harbin cultural tourism out of the circle. Among them, the "Ice and Snow Economy" related report on January 7 and 8 alone was read and viewed 197 million times across media.
From the beautiful and romantic "Ice City" to the cool and hot "Summer Capital", how do Internet celebrity cities solve the problem of "one season of fire" to "four seasons of fire"? How to catch the "pouring wealth"? Harbin is giving its answer. And the story of the main station and "Erbin" is not over!
Source: CCTV News