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Continue to share headline writing dry goods, and the proceeds came out yesterday. Today share tips for writing headlines:
Many self-media whites are distressed that the amount of copywriting reading is too low, and they have nothing to gain after working for a long time, and they will be frustrated after a long time, and they don't want to continue to persevere.
In fact, if you want to improve the click-through rate of copywriting, as long as you master 7 tips to help you quickly create eye-catching titles, let's take a look!
01. How to improve the click-through rate of copywriting?
In the era of new media, the article written by a self-media writer is actually a product, and if you want to sell it, you need the title to be eye-catching, eye-catching, and novel.
A good title can not only allow readers to click on a large number of self-media copywriting, but also make readers have the desire to comment and like, increasing the number of clicks on the copywriting and the popularity of the platform.
However, if you want to come up with a good title, the first thing is to be clear and concise, so that the reader can know what the content is about after reading the title. If the title is too vague or vague, who wants to take the time to click on it in vain?
The article should also be able to arouse interest, and it can use opinions, questions, or quotes from famous people to guide everyone's interest and curiosity, so that the reader can have enough patience to read it.
And when you start a title, it's a good idea to include relevant keywords in it, so that others can easily search for related articles when they search for related terms. As for how to obtain keywords, you can find hot topics in the hot search list and refine relevant words.
Of course, although the title should be engaging, it doesn't have to be too long, and the number of words in the self-media copy is limited to 30, preferably a three-paragraph title. If you can, you can have two headlines so that readers are more likely to click on them.
So, with all that said, how exactly should the title be chosen? Here are 7 tips.
02. Master 7 tips to create eye-catching titles
1. Interrogative titles
When you start a title, you can create controversial points and cite some questions to increase the eye-catching point of the article. Therefore, if you want to have enough traffic for your copy, interrogative titles are very important.
For example, readers can be guided to think by asking questions, such as "Revealing the secret of entrepreneurs' success: how did they gain the popularity of the times?" "Do you know how to memorize 2,000 English words in a week? ”
This type of expression is engaging and can greatly increase the reader's curiosity.
Of course, you can also use the "set question method", ask a question in front of you, and then answer yourself, so as to arouse readers' attention and thinking. For example, "How to make braised pork delicious?" A five-star chef teaches a little trick".
2. Dry goods title
This kind of title is mainly used for popular science articles and propaganda articles, and the title is simple and easy to understand, so that everyone can understand the theme expressed in the title at a glance.
For example, "How did the monkey break through the ground?" ", "Nutritious breakfast in 5 minutes", "A few practical little functions hidden in the mobile phone, so easy to use" and so on.
3. Igniting emotions
When starting a title, you can convey your personal emotions within the title to get emotional resonance with the reader. Or use positive and progressive expressions that make the reader excited, excited, and expectant.
As in "Shocked! 12-year-old girl sexually assaulted by stepfather for 4 years", "A day full of passion: 4 things to do well in the morning", etc.
4. Contrasting method
In the title, many people are good at using contrasts to create conflicting points. The so-called "contrast", that is, the contrast between the front and back of the headline, attracts the reader's attention and provokes the reader's emotional fluctuations.
Such as "From obscurity to overnight fame, how did Xu Guanghan succeed in counterattacking", "My husband and I have an annual income of 280,000 yuan, but we can only rent a house" and so on.
Of course, you can also create opposite positions in the title to exacerbate the sense of conflict, such as "When you are lying in bed and swiping your mobile phone, others rely on self-media to earn the first pot of gold", "The most heart-wrenching educational fact: Why is it difficult to produce a noble son from a poor family?" And so on.
5. Unauthorized use of digital methods
When many people come up with a headline, they will cite specific and authoritative data to make the headline more convincing and increase the reader's interest in reading.
For example, "Sky-high strawberries are close to the people?" Falling from 900 to 30 yuan, the next sunshine rose? In this title, people can intuitively understand the price reduction of strawberries through the numbers, and then they will wonder, why the price of strawberries has dropped so much?
For example, "How terrible is it to have an electric car on fire?" 100 seconds is suffocating! New regulations have been introduced in many places, and violators will be fined up to 50,000 yuan", in this title, people can intuitively feel the terrible degree of electric vehicle fire through the numbers.
The figure of 50,000 yuan in the back lets readers know the determination and strength of the official crackdown on the indiscriminate charging of electric vehicles, so the interest in clicking on the article will increase greatly.
6. Create suspense
If the title wants to attract attention, it can also create a strong sense of curiosity and attract everyone's attention by creating suspense.
For example, "There's nothing worse than me, is it?" Can this income be saved? ”
Through two consecutive questions, a suspense is created that makes the reader wonder what the author has experienced? What kind of work did you do? How much is the income? How miserable is it? This kind of title can resonate with low-level migrant workers, and they can actively participate in reading and commenting.
For example, "Have you read Journey to the West?" He is the supreme master of the Journey to the West! This title also starts with suspense, although it does not indicate who is the one who dominates the world of Journey to the West, but it can make readers think about which character is the most suitable for the title, regardless of whether there is an answer in their hearts, they will click on the article to read it, and verify whether their conjectures are correct.
7. Screen the target audience
When writing copy, you can also choose a more eye-catching and targeted title according to the preferences of the audience.
If your copywriting is aimed at the group of mothers, no matter how much it is promoted, it will be difficult for adult men to click and read; If your copywriting is anime, then your parents may not be very interested.
If you want to make your article have a higher click-through rate, you can do some "tricks" in the title to filter out the target audience.
For example, "the gospel of mothers, 5 tips to know with a baby", through this title, you can directly screen people like mothers, after they see the title, they think of their own situation, and may unconsciously click to read.
For example, "5 information websites that are essential for the graduate school entrance examination party and efficient learning", for those college students who are preparing for the graduate school entrance examination, their interest in clicking on reading will increase.
In short, when writing a title, it must be able to stimulate the reader's interest and thinking, or create a sense of urgency in the title. The above 7 methods, we must combine 2-3 methods to formulate a title, such a title can be regarded as an eye-catching popular title.