If the most popular in the recent automobile circle is Xiaomi Automobile, and the popular mobile phone circle is Huawei P70, then the most eye-catching product in the home circle in the near future is the "bag chair".
Online, once it was released, the bag chair occupied the top three positions in the new Tmall sofa list for two consecutive weeks, becoming the focus of heated discussions on social media and celebrities; OFFLINE, LARGE-SCALE INSTALLATIONS OF BAGS AND CHAIRS HAVE BEEN UNVEILED IN SHANGHAI, WUHAN, CHONGQING AND OTHER URBAN HOT BUSINESS DISTRICTS, BECOMING A "MUST-VISIT" CHECK-IN PLACE FOR LOCAL CITYWALK. For a time, in the open-air music festival, country campground, city park...... Everywhere you can see people carrying or sitting on "bag chairs". "Bag chair" is out of the circle, from a new home product to a fashion item that shows the attitude of young people to life.
As the producer of the trendy "bag chair", why can Lin's Wood keenly perceive and grasp this wave of consumption trends? Among the many home furnishing enterprises, why is Lin's Wood able to respond quickly and develop and produce "bag chairs" to occupy the market? What beneficial inspiration will the success of "bag chair" bring to the development of the mainland home furnishing industry? With these problems, the Xinhua News Agency client city channel "Power Factory" column walked into the headquarters of Lin's Wood and its industrial cluster intelligent manufacturing base, and visited Lin's Wood to promote the vivid practice of upgrading the intelligent manufacturing model of the home furnishing industry by building an agile supply chain system.
The reason why the "bag chair" can firmly grasp the hearts of young people and transform from a chair into a popular fashion item is due to the fact that Lin's Home Furnishing accurately grasps the changes in the lifestyle of young people.
In Lin's Wood view, the lifestyle of modern young people tends to be personalized and diversified. On the one hand, they are keen on living comfortably at home, focusing on creating a sense of comfort and relaxation in the home space. On the other hand, they are also willing to go outdoors, relax in the countryside, mountains, forests, rivers and lakes, and other wider spaces, express themselves and expand community exchanges. The appearance of the bag chair resembles a bag, the comfort is comparable to the sofa, and it can be folded and easy to carry, which perfectly meets the needs of young people in diversified life scenarios, and has become a landmark item that matches scenes such as urban walking, outdoor camping, tea making around the hearth, and open-air music festivals.
The success of the bag chair reflects the profound changes in the current home furnishing market - that is, the home furnishing market has quietly changed from "production-oriented" to "demand-oriented". Previously, in the context of the rapid development of real estate, the home furnishing industry enjoyed the dividends of the times; The market is dominated by home furnishing companies, and what companies produce, consumers can only passively accept in more cases. When the home furnishing industry enters a period of intensified stock competition, consumer demand shows the characteristics of personalization, diversification and fashion, and the market begins to be dominated by demand, promoting the comprehensive transformation of home furnishing enterprises.
In the face of profound changes in the home furnishing market, Lu Yang, brand public relations director of Lin's Wood, said that home furnishing companies need to stand in the perspective of consumers, quickly respond to consumer needs, quickly adjust new designs, manufacture new products, and guide new trends, so as to win market competition. "Lin's Home Furnishing has always taken such a path." Lu Yang introduced to Huang Aiping, the host of the "Strong Country Factory" column who came to visit the factory, "We focus more energy on consumer research, which is the key to our real life solutions for users." ”
In order to accurately grasp consumer demand and quickly design corresponding products, Lin's Home attaches great importance to strengthening product research and development and design capabilities. Lu Yang introduced that relying on the precipitation of big data, Lin's Home Furnishing has created a product research and development model based on situational development, conducted market and consumer insights through data analysis and user research, combined with the company's unique CMF research and development system, carried out product innovation from the aspects of color, material, technology, etc., closely followed user needs, empowered product fashion design and experience functions, and finally landed through an agile supply chain to ensure time and quality. Up to now, Lin's home product matrix covers all styles, all categories and all scenes, with 10,000+ SKUs on sale throughout the year, and the fastest product shelf time is only 30 days, truly "designing products around the lifestyle needs of core users".
With the support of the situational development system, the success of "Bao Bao Chair" is a matter of course. Not only bag chairs, in recent years, Lin's Home Floising has launched a series of products such as "how to sit on the chair" and "national tide real chair" have detonated the market. These products integrate the rigid functions of young consumer groups such as intelligent voice adjustment, Bluetooth audio, and USB charging to meet the use scenarios of watching dramas, games, sleep, and work. In this regard, Huang Aiping said that the R&D model of accurately grasping market changes with digital technology and designing and producing new products for consumer needs is the "sharp weapon" for Lin's Home Furnishing to win in the face of market changes in the new era.