In the middle of summer in June, the sun is like poetry, and in the vibrant coconut city, there is about to usher in a feast of automobile culture that integrates fashion, innovation and art. From June 21st to 23rd, the 2024 3rd Haikou Meilan Automobile Cultural Life Festival, hosted by the Commerce Bureau of Meilan District, Haikou City, will be held in Guoxingli Commercial Street, Meilan District, Haikou City. This event will closely combine automobile consumption with social, entertainment, culture and other elements, and provide citizens with a one-stop car service experience through a series of innovative fashion gameplay and experience, so that citizens can enjoy the fun of buying a car while also deeply experiencing the rich and colorful car cultural life and feel the infinite charm of cutting-edge life consumption scenes.
Five thematic exhibition areas
Unlock a new trend of high-quality car purchases
During the three-day event, five themed automobile exhibition areas will be set up on site, covering new energy, local brands, appearance, intelligence and other diversified fields, so that the public can not only observe and experience the physical vehicle at close range, but also experience the fun of car selection and testing.
The event site will also usher in the first exhibition of Xiaomi su7 in Hainan, as well as the ideal Mega special exhibition. In addition, many well-known brands such as Lincoln, Deep Blue, VOYAH, BYD, Geely, Toyota, and Aion will also be unveiled, from family travel to personalized choices, from local brands to international brands, showing the diversification and personalization trend of automobile consumption in an all-round way, and providing citizens and friends with convenient and high-quality car purchase options. In particular, it is worth mentioning that the "Trade-in Car Consumption Voucher" activity launched by the Meilan District Government further stimulates the enthusiasm of citizens and friends to buy cars with a subsidy of up to one million, so that preferential car purchases are within reach.
Xiaomi SU7 (picture from the Internet)
Ideal Mega (picture from the Internet)
Enjoy the exciting activities non-stop
Create a new experience of "eating, drinking, playing and shopping" in an all-round way
In addition, in order to allow citizens and friends to enjoy a variety of car cultural activities in addition to buying cars, the event site carefully planned a drive-in theater, a giant capsule toy machine lottery, an art carnival parade and other wonderful activities. At the same time, there are also check-in points such as hot markets and car beauty displays to further enhance the interactivity and participation of the event, so that citizens and friends can enjoy the all-round experience of "eating, drinking, playing and shopping" in a trendy and comfortable environment.
This Meilan Automobile Culture and Life Festival is not only a feast for automobiles, but also an in-depth exploration and practice of emerging automobile consumption scenarios. By building a new brand of automobile consumption and creating diversified consumption scenarios, it aims to further release the vitality of the consumer economy, build a convenient and efficient communication service platform for car companies and consumers, bring consumers a higher quality automobile life experience, and promote the prosperity and development of the automobile industry. In this midsummer season, let us meet in Coconut City to go to this feast of automobile culture and art of life, and feel the infinite enthusiasm and vitality of summer.
Source: Haikou Meilan District Bureau of Commerce
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Editor: Su Lei
Second trial: Zheng Lijuan third trial: Wang Pingzhao