In May, the latest sales volume of domestic pickup terminals was released. In May 2024, the terminal sales of narrow pickup trucks will be 23,739 units, a decrease of 9.83% from the same period last year. The fierce competition in the passenger car market still affected the overall market of the pickup truck market. The competition in the pickup market will also become extremely fierce. New energy pickup trucks rose again this month, with sales reaching 1,000 units this month, a year-on-year increase of 15.34%.
The following is specific to the pickup truck brand and model:
Great Wall pickup trucks sold 12,122 units in May, with a market share of 53.77%, and the market share further increased. From January to May, the sales volume was 60,047 units, with a market share of 51.01%. In terms of specific models, the Great Wall Cannon, Great Wall Fengjun 5 and Great Wall King Kong Cannon still occupy the first, second and third place positions in the pickup truck model list in May. Among them, the Great Wall cannon sold 6,239 units in May, and the Wingle 5 sold 3,703 units in May; The King Kong gun sold 1,993 units in May.
Jiangling pickup trucks sold 3,539 units in May, with a market share of 15.70%, an increase of 2.28% year-on-year. From January to May, the sales volume was 18,377 units, with a market share of 15.61%. In terms of specific models, Jiangling Avenue sold 1,716 vehicles in May, and Jiangling Baodian sold 1,348 vehicles in May.
Jiangxi Isuzu pickup truck sales in May were 1,475 units, with a market share of 6.54%. From January to May, the sales volume was 8,869 units, with a market share of 7.53%. In terms of specific models, Ruimai sold 728 units in May, Lingtuo sold 567 units in May, and D-MAX sold 180 units in May.
Zhengzhou Nissan pickup truck sales in May were 1,830 units, with a market share of 8.12%. From January to May, the sales volume was 8,145 units, with a market share of 6.92%. In terms of specific models, the May sales of Ruiqi 7 were 514 units, and the May sales of Ruiqi 6 were 502 units; Ruiqi sold 498 units in May and Navarra sold 316 units in May.
Foton pickup truck sales in May were 799 units, a year-on-year increase of 16.30%, and the market share reached 3.54%, ranking fifth in the fuel sales list with Ford's sales. From January to May, the sales volume was 5,049 units, a year-on-year increase of 31.76%, and the market share reached 4.29%. In terms of models, Foton Mars sold 481 vehicles in May, and Foton General series sold 243 vehicles in May; The Foton Conqueror series sold 75 units in May. The Mars pickup became the mainstay of the Foton pickup.
The Ford Ranger sold 799 units this month, with a market share of 3.54%. From January to May, the sales volume was 6,118 units, with a market share of 5.2%, making it the first joint venture pickup truck.
JAC pickup trucks sold 754 units in May, with a market share of 3.34%. From January to May, the sales volume was 4,243 units, with a market share of 3.60%. In terms of models, JAC T8 sold 336 units in May, JAC T6 sold 210 units in May, and JAC Hantu sold 208 units in May.
In terms of load-bearing/semi-load-bearing pickups, sales in May were 193 units, a year-on-year decrease of 64.39%. All three models on sale all fell to varying degrees year-on-year.
This month, the sales volume of new energy pickup trucks reached 1,000 units, a year-on-year increase of 15.34%. The cumulative sales from January to May reached 3,864 units, a year-on-year increase of 97.24%. The sales volume of radar pickup trucks reached 622 units this month, with a market share of 62.20%. Among them, the RD6 sold 450 units, and the first four-wheel drive pure electric pickup truck Horizon sold 172 units, a month-on-month increase of 107.23%. The Changan Hunter, a range-extended hybrid pickup truck, sold 312 units this month. Zhengzhou Nissan Ruiqi 6-electric version, Foton General-electric series, Qingling Daka-electric version, Jiangling Avenue-EV and other models also performed well.
In terms of regional sales rankings, Xinjiang continued to rank first, with monthly sales reaching 1,900 units this month. Inner Mongolia ranked second with a monthly sales volume of 1561. Yunnan was in third place with 1,454 vehicles, while Sichuan slipped to fifth. Guangdong, Shandong and Zhejiang are among the top three in terms of new energy sales, all of which are economically developed coastal areas.
Written in the end: the fierce market competition in the domestic passenger car market has affected the pickup truck market to a certain extent. Many brands of pickup trucks are as stable as Mount Tai in the current fierce market competition with a strong product lineup, but the waist and tail brands are still greatly affected. Better products and more competitive pricing will become the new normal for the pickup truck market in the future. And more and more consumers are also accepting and trying new energy pickup trucks.