On June 21, the "Golden Lens Night" was held in Beijing. At the meeting, Knowing Chedi announced that it will invest 800 million in cash and 100 billion in traffic in the next year to support the output of high-quality automotive content from multiple dimensions such as content production, traffic distribution, and commercialization, so that creators can have money to create, so that high-quality creations can make money, and jointly create the world's best automotive content ecology.
On the same day, the exclusive studio of Knowing Chedi jointly created by Knowing Chedi and creators from all over the world was officially launched. The exclusive set focuses on automotive content from a unique perspective, in-depth production, and objective and professional, and is open to creators from all over the world, and nearly 30 well-known Chinese and foreign automotive content creators have signed contracts. In the future, while presenting real, objective and professional automotive content to users, the exclusive studio of Knowing Chedi will join hands with global car experts to tell the story of China's new energy vehicles to the world.
Ma Yijiao, head of creator operations of Chedi, shared the creator support plan
500 million content incentives and 300 million monetization support, so that good content returns to the C position
"This is an era when high-quality car content is still scarce", Ma Yijiao, head of the creator operation of Know Chedi, said that in the past year, users have been watching content for more and more time in Know Chedi, and the viewing time of real evaluation and in-depth experience content has continued to grow. However, at the same time, marketing content is also crowding out the living space of high-quality content, and creators are facing various pressures such as creative environment, funds, and vehicle sources, and users' demand for good content is far from being met.
In order to return good content to the "C position" and support the creation of high-quality content, Knowing Chedi will launch a comprehensive support plan from content production, traffic distribution to commercialization. In terms of content production, the "Star Plan" will provide 500 million content funds and 100 billion exposure traffic, and provide core resources such as traffic, vehicle sources, venues, production, and publicity for exclusive contract authors, so as to escort high-quality creation. In terms of content monetization, the "Spotlight Plan" will provide a 300 million monetization fund to provide creators with multiple income channels such as traffic sharing, transaction commissions, and business order realization, so that real content is not bound by monetization and enhance credibility.
Ma Yijiao said that for the 100 signed authors exclusively incubated by the head of the "Star Project", Knowing Chedi will open 10 tracks and 15 intelligent professional test sites across the country such as Beijing, Shanghai, Tianjin, Zhuhai, Ningbo, etc., and will also provide mainstream TOP100+ hot new cars on sale, as well as a series of guarantees such as professional production, testing methods, and testing tools to support creators to create. In the face of moderately cooperative creators, this year it is planned to open 350 models and invest nearly 100 million in incentives to create exclusive content. In addition, for lightweight partners, regardless of the size of the fans, as long as they meet the requirements for the release of the content of the car number, they can share 30 million exclusive incentives.
For the realization of creators, Ding Xiaofang, the person in charge of the product of Knowing Chedi Spotlight, introduced that as a one-stop talent matching and content marketing platform in the automotive industry, Knowing Chedi Spotlight will provide more monetization opportunities for Knowing Chedi's exclusive PGC and signed authors, so that creators can stick to their creative intentions and obtain greater returns through better content. In the future, we will launch a variety of modes such as content traffic sharing and CPS commission sharing to help creators enrich monetization channels, help create freely, and "return the value of traffic to creators and share transaction income with creators".
Ding Xiaofang, the person in charge of the product of Chedi Spotlight, shared the monetization support plan
It is understood that in the past year, the scale of content creators who understand Chedi has increased by 78% year-on-year, the number of realizations has increased by 6 times, and 80% of the active creators in the automotive field have published content in Chedi. With the announcement of the "Star Plan" and the "Spotlight Plan", the more users like and the more useful content they choose to buy, they will get more exposure and income in the car emperor, and finally through capital and traffic support, "let the creator have money to create, so that high-quality creation can make money." ”
The exclusive studio of Chedi was launched, and the first batch of nearly 30 creators signed the contract
As an important part of creating a global high-quality automotive content ecology, at the "Golden Lens Night" event, the exclusive studio of Understanding Car Emperor was officially launched. The exclusive on-set content is co-created and launched by Knowing Chedi and creators from all over the world, with creators from different countries such as China, Europe, and North America, as well as cross-border authors in the fields of technology, digital, knowledge, and finance. From the content point of view, the exclusive set will include various types of high-quality content such as quality and safety, car knowledge, professional measurement, car culture, etc., among which the first batch of programs focusing on car safety have been launched on the Chedi App.
At present, nearly 30 well-known domestic creators such as Play Car Log, Adam Huang Linyi, Infinite Love, Su Xinghe, Director Wang, and overseas head creators Sean Lee and Afshin Behnia have become the first batch of signed authors in the exclusive studio. Ma Qinghua, a well-known racing driver, said at the launch ceremony that in the future, he will be the ambassador of the promotion of Chedi automobile culture and bring users the most professional automotive science content on the whole network. Overseas creator Sean Lee said: "I am very happy to be the first batch of signed authors, and I hope to make more people pay attention to car culture by co-creating with Chedi in the future." In the future, through the series of "Overseas Authors Look at Chinese Cars", the exclusive studio of Chedi will bring a new perspective to domestic users, and at the same time tell the story of China's new energy vehicles overseas.
The first batch of signed authors of the Chedi Fanxing Project
On the same day, the "Golden Lens Night" of Emperor Che also held an award ceremony. This year's "Golden Lens" set up a total of five awards: "Peak Popularity, Safety Protection, Car Pioneer, Wisdom Frontier, and Gold Medal Reputation", which are used to encourage automotive content creators who make high-quality content in content creativity, car safety, intelligent evaluation, etc., and a total of 30 creators won awards respectively.
"We hope that the best creators will gather in Knowing Chedi, and the best quality car content is in Knowing Chedi", Ma Yijiao said, in the future, focusing on the main dimensions of car safety, selection, interest, technology and other major dimensions, the exclusive studio of Knowing Chedi will continue to create with global high-quality content creators and become the world's best automotive content collection place.