As a star player in the talk show conference, Wang Mian is good at combining music and complaining, and his performance clip "Because I don't want to go to work, I don't want to go to work, I don't want to go to the company to change PPT" has become a classic clip in talk shows. From the earliest "Don't you want me baby" to today, Quduoduo has always adhered to the positioning of fun and fun, and communicates with consumers with a funny image. This time, Quduoduo and Meituan Takeaway jointly created the MV of "Song of Quduoduo", singing the survival status of migrant workers with magical lyrics and brainwashing melodies, and the magic is out of the circle.
- "The salary is equal but the gas is peaceful" "This class is a must-have"
- "Refuse internal friction, don't think too much", "It's better to think about what to eat"
- "It's a lot of fun, it's funny", "It's fun, it's fun, it's fun"
The lyrics are constantly bursting and detonating laughter.
Quduoduo has joined hands with Meituan to create an instant retail scene for afternoon tea for migrant workers. The hilarious lyrics of the MV are combined with funny editing, singing the current situation of migrant workers. While empathizing with the workers, the song also deeply connects the relationship between the workers and the fun from the emotional level. Workers in the workplace urgently need to decompress and relax for a while; And the crispy cookies, the funny spirit of the brand, bring snacks to the migrant workers to relieve stress for a moment.
Based on the melody of "Song of Fun Duoduo", Quduoduo released the Douyin "Shake off the class flavor and shake out the funny" National Challenge, using KOLs as the guide to invite amateurs to create the Quduoduo dance together, which is the high point of detonating the migrant workers, and the cumulative number of views of the topic is as high as: 1.75 billion +, #王勉 Your takeaway has reached #ranked 6th in the highest hot search on Douyin.
This time, "Song of Fun Duoduo" was launched in a funny way, and under the effect of star effect, it caused various channels of self-media to compete for hype. MV cumulative playback: 590W+, this event was pushed to a higher wave.
At the same time, the brand strengthened the placement of outdoor large screens and elevator advertisements in popular cities and popular locations; The multi-matrix delivery of off-site resources brings a 60% increase in the UV of on-site users' mental search
For example, fans commented, "Do you think that "The Song of Fun Duoduo" is particularly good, the lyrics and melody are very good", Qu Duoduo chose the melody as a carrier to communicate with consumers this time, which is conducive to viral communication, and binds Fun Duoduo to workplace scenes to complete the mental planting of users in specific scenarios.
One last question. Happy going to work today? If you're not happy, you'll have a lot of fun.