Focusing on the corporate mission of "Integrating and Communicating, Enriching the People and Strengthening the Country" of the Public Aviation Travel Group, Huanxian Toll Office adheres to the concept of "Smooth Leading, Safety First, Service-oriented", actively implements the spirit of the "Golden Apple" Brand Building Promotion Association, and makes efforts in terms of toll income generation, service quality improvement, reward and punishment mechanism incentives, brand image building, information construction, etc., and constantly innovates the "Golden Apple" service brand promotion method, amplifies the service brand effect in an all-round way, and strives to make the flower of "Golden Apple" bloom in Huanzhou Yanggu by taking advantage of the spring breeze of brand building.
▌ Highly unified thinking, work together to discuss development
After the "Golden Apple" brand building promotion meeting at the Pingliang Expressway, the institute-level brand building promotion meeting was held as soon as possible to work together and make suggestions to discuss good strategies for brand building. The "Golden Apple" brand is naturally integrated into daily management and becomes the soul of management, promotes the high-level development of various tasks, and makes the concept of "gold service safe and smooth" widely accepted by employees and the public, and strives to form a strong linkage effect and scale effect in management culture, one station and one characteristic, team culture, innovation culture, service culture, publicity culture and other aspects.
▌Consolidate the service foundation and increase the "reputation" of the brand
In line with the public's new expectations for better travel, we will find out the gaps and problems in work, make up for shortcomings in a targeted manner, and continue to do a good job in service training, and strive to create service characteristics rich in regional characteristics, spiritual characteristics, and cultural characteristics. Awarded a unified work permit, badge and reflective vest to the pacesetter team, and continuously gave full play to the "head goose" effect of the "Eight Trees" pacesetter team of the Sweetwater Fort toll station and the "Golden Apple" pacesetter team in the south of Huanxian County, and established the "Red Star" service team of Helianwan and the "Red Mountain City" service team of Mountain Castle to become the "Golden Apple" volunteer service team, continue to promote the red story and show the service quality of the "red site".
▌Innovate service carriers to enhance the public's "sense of experience"
Actively improve the "service-oriented" development model, strive to meet the diversified and multi-level service needs of drivers and passengers, adhere to the original intention of service, deepen the depth of service, deepen the brand connotation, establish the Quzi "Golden Apple" convenience service station on the basis of the "Shazhou Station" and "Red Mountain City" convenience service station, and set up the "Golden Apple" convenience service desk in the toll plaza, set up the "Golden Apple" brand service social supervision post in the toll window, publicize the supervision telephone, and let the service quality shine in the "sunshine".
▌Enhance the agglomeration effect and feed back the "growth" of the brand
Explore the "high-speed + cultural tourism" format, combine the red geographical advantages of Huanxian County, create a "red" tourism route, link with various hot activities through "rural news officer + all-media + rural experience + short video shooting", bring hot news into the live broadcast room, broadcast the road traffic situation during holidays and important periods in real time, post a tourism guide map around the county at the toll window, strive to expand the service connotation of the industry's "window", and continue to promote the "Golden Apple" brand building on-site meeting results to be extended.