On June 28, another blockbuster new product of Apple was launched simultaneously in China, Japan, and Singapore.
This new product is an AR/VR product that Apple sees as a gateway to the metaverse, called "Apple Vision Pro", which has only been sold in the United States before, and now the second batch is coming in China, Japan and Singapore.
In China, the price starts at 29,999 yuan, and the storage space is 256GB, and there are 512GB, 1TB, which are more expensive, at 31,499 yuan, and 32,999 yuan.
In the United States, the starting price is $3,499, which is equivalent to about 25,000 yuan, which is equivalent to a 5,000 yuan increase in the Chinese market, which is about a low-profile version of the iPhone 15.
For Apple's Apple Vision Pro, at the beginning, everyone was still quite eager, and when it was first released in the United States, it was hyped up to 78,000 in China, which is equivalent to a price increase of 4 or 50,000.
The reason is that this is Apple's VR equipment, and thinking about it makes fruit fans excited, and I always feel that with Apple's strength, the things launched must be the pinnacle of things.
It was also very popular in the United States, and it was sold out as soon as it hit the shelves, but this kind of hot sale actually only lasted for 2 weeks before it went out.
Because when many people actually test it in their hands, they find that this thing is too stupid and heavy, and the Vision pro weighs 600 grams, and the experience is very bad.
When you play for an hour, the discomfort will be extremely serious, one is the discomfort of the neck caused by the weight, and the squeezing of the human eye socket by the device, which will make the eyeball very uncomfortable.
In addition, there are very few apps to play on this device, and once the freshness has passed, there is little interest.
On overseas forums, there is even a version dedicated to complaining about this thing, thinking that this is a chicken rib, there are hardware defects, and it can only be tasted, and there is no possibility of long-term use.
According to the analysis, Apple's initial sales plan is to reach 700,000 units within a year, but now it has dropped to 400,000 units, which shows that the market does not buy it.
So what happens to products that are cool in the United States and come to China?
At present, on the official website, it doesn't seem to be particularly popular, order now, you can get the goods within a week, it's obvious that the country is not particularly keen on this thing, so there are not many people who buy it, and the goods are relatively sufficient.
After all, 30,000 yuan of toys can not be afforded by ordinary people.
By the way, many people said before that the trademark Vision has been registered by Huawei, so Apple can't use it, if you use this name in China, you have to change the name, and now it seems that Apple has not changed its name or is it called "Apple Vision pro", I don't know what's going on? Is there no infringement, or is there a cooperation between the two parties?