From 25 to 27 June, Tetra Pak participated in the FBIF2024 Food & Beverage Innovation Forum and FBIF under the theme "Innovation Starts Here". In the context of the current consumer market, where changes and challenges coexist, Tetra Pak shared with a series of Tetra Pak Market Services Director Zhang Wei Asia Pacific at the Condiments & Pre-Prepared Dishes Forum, Tetra Pak is actively exploring the high-end pre-made food sector through the innovative Tetra Recart ® packaging and the Tetra Recart ® Lab, which focuses on taste research and development. As part of the trend of small, shareable packaging products, Tetra Pak has also launched a range of mini and portable packaging solutions in a variety of packaging options of 200ml and below to address a wide range of applications and a wide range of product lines. Products and solutions, showing innovative achievements and in-depth thinking to the industry. From various fields such as nutritional functional drinks, room temperature prefabricated dishes, small packaging products, digital intelligence and dairy deep processing solutions, we will discuss with the industry how to "break the volume and create the new".
(Tetra Pak participated in the FBIF2024 Food & Beverage Innovation Forum and FBIF Food Innovation Exhibition)
Product innovation, function first
In the post-pandemic era, health has become the focus of attention, and consumers' demand for foods with nutritional enhancement functions continues to grow. At the Functional & Ingredients Forum, Jia Ge, Marketing Services Manager, Tetra Pak Asia Pacific, presented "Dark Horses Emerge: How Liquid Proteins Push the Boundaries of Vitality Nutrition?" shared Tetra Pak's in-depth insights and case studies on consumer demand for nutritional functions, high-protein beverages and sports meal replacements. In China, Tetra Pak has developed a number of targeted concept products to inspire customers to innovate products. Among them, protein functional drinks and nutritional drinks for the elderly are particularly eye-catching.
(Functional & Ingredients Forum, Tetra Pak shared liquid protein on behalf of Ge Jia)
Packaging innovation, leading the trend
Pre-made dishes have been a hot topic in recent years, and packaging innovation is one of the key factors leading this wave of food revolution. Speaking at the Condiments & Pre-Prepared Dishes Forum, Tetra Pak's Director of Marketing Services for Asia Pacific, Wei Zhang, shared that Tetra Pak is actively exploring the field of high-end pre-made dishes through innovative Tetra Recart ® packaging and the Tetra Recart ® Lab, which focuses on taste research and development. Tetra Pak has also launched a range of mini and portable packaging solutions in a variety of packaging options of 200ml and below to address a wide range of applications and product lines.
(Tetra Recart ® pre-packaged pre-made dishes)
Scientific and technological innovation, layout of the future
Tetra Pak continues to evolve its solutions through technological innovation. The high-profile Tetra Pak ®E3 ultra-fast filler uses electron beam sterilization technology to create a new record for the world's fastest carton filling, while reducing operating costs and improving environmental attributes for dairy companies. Tetra Pak has also launched digital intelligence solutions and dairy deep processing solutions, injecting new vitality into the future development of the dairy industry.
(Tetra Pak ®E3 Ultra Speed Filler)
Looking ahead, Tetra Pak will continue to seek breakthroughs in the field of food packaging and processing, and as an active participant in China's food and beverage industry, it will continue to use innovation as the engine to fully support the growth of customers' business and promote the high-quality development of the industry.