Text: Author: TechNode, Li Penghui, Typesetting, Miziko
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Compared with the dominance on the pitch in the past, David Beckham's business footprint is obviously deep enough.
Recently, during the International Investment and Financing Summit of the 4th BEYOND Expo 2024 held in Macau, Beckham talked about his deep understanding of the pursuit of authenticity and social impact in the modern entrepreneurial environment, based on the transformation of football star to businessman. Of course, compared to what he has achieved in the business field, how Beckham has come to this point step by step may be more definitive of the name in this period of time.
1 UEFA Champions League, 1 Toyota Cup, 6 Premier Leagues, 2 FA Cups, 4 Charity Shields, 1 La Liga, 1 Spanish Super Cup, 2 Major League Soccer Finals and 1 Ligue 1... Adhering to the clear idea of "I want to be a footballer" since he was a child, Beckham has left a wonderful figure on the football field since his debut in the 90s of the last century. And as time came to 2013, when he chose to retire, Beckham also started a script that was "new" enough and "clear" enough.
Shortly after retiring from football, Beckham began to work on a new soccer team, and after much scrutiny, he chose Miami as the team's home stadium, which became known as Inter Miami in 2018 and joined Major League Soccer (MLS) in 2020.
According to a report from May this year, after Messi joined in '23, Inter Miami's valuation has now increased from $585 million at the beginning of '23 to $1.02 billion, making it the third-largest team in the MLS wealth list, behind Los Angeles FC ($1.15 billion) and Atlanta United FC ($1.05 billion).
According to some figures, in the first five years of Inter Miami's existence, the club's revenue reached $255 million. Correspondingly, Beckham "only" paid $25 million when he earlier received the expansion option from the MLS (which was also the predecessor of Inter Miami).
David Beckham's business self-exploration isn't just about Inter Miami, either. In 2014, David Beckham set up his own company, DB Ventures, which was responsible for much of his retirement: including endorsement partnerships with brands such as Adidas, Tudor Watches, Samsung, and deals for his own whisky brand, Haig Club. In the same year, Beckham also formed a business called Beckham Brand Holdings, which was responsible for the management and licensing of the David Beckham business and brand, the investment in Victoria Beckham's fashion and beauty business, and the stake in the Miami International franchise.
Among them, some data pointed out that during 21 years, Beckham Brand's revenue and net profit reached 34.3 million pounds and 19.1 million pounds respectively, significantly higher than the company's performance of 11.4 million pounds and 11.6 million pounds in the previous year.
It is worth mentioning that in the field of entrepreneurship, Beckham has also been involved in investing in start-ups such as Zenga and MyFitnessPal, and launched his own beauty brand House 99 in 2020.
As a reflection of the pace of these years, according to media statistics, the Beckhams once accumulated a personal wealth of nearly $1 billion. By comparison, the personal wealth of King Charles III of England was "only" $750 million.
Now, for Beckham, who is still exploring the business path, his past may be a difficult script to replicate. But for the plot he is going to unfold and meet next, these known footnotes are also destined to become the driving force for him to keep moving forward – as he emphasized at the BEYOND Expo 2024 International Investment and Financing Summit, "I will never enter into something I don't believe in, I won't enter into a business that I don't believe we can succeed, build, or do bigger." ”
This article is an original article by TechNode reporters, and may not be reprinted without authorization.
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