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Chase the new trend of digital intelligence and draw a new picture of industrial prosperity. On the afternoon of June 25, the 2024 Nanjing Software Conference Jianye District Game Special "Puzzle Health Digital Intelligence Innovation and Development Conference" was held in the Nanjing International Expo Conference Center. Focusing on the theme of "Puzzle Health, Innovative Future", Migu Interactive Entertainment, Tencent, Xiaomi, Haima Cloud, Unity China, Beijing Shenmu and many other leading enterprises and game technology suppliers in the game industry gathered in Nanjing to discuss the new trend of digital and intelligent content in puzzle and healthy games.
The event was guided by the Game Working Committee of the China Audio-video and Digital Publishing Association, hosted by the People's Government of Jianye District, Nanjing Jianye District People's Government, Migu Culture Technology Co., Ltd., Phoenix Publishing and Media Group and other units, and organized by the Management Committee of Nanjing Jianye High-tech Industrial Development Zone, Migu Interactive Entertainment Co., Ltd., and Modern Express.
Educational health, innovative future,
Build a new ecology for the development of the game industry
As an important part of the digital economy, the game industry has stood out in its own development and gradually grown into one of the driving forces for the high-quality development of China's economy. In order to further deepen the positive social function and cultural value of the game industry, promote the healthy development of the game industry, and promote the deep integration of digital intelligence innovation and game design. On June 25, the 2024 Nanjing Software Conference Jianye District Game Special "Puzzle Health Digital Intelligence Innovation and Development Conference" was held at the Nanjing International Expo Conference Center.
It is understood that the theme of this event is "Educational Health, Innovative Future". A number of leading companies in the game industry discussed the future development trend of the industry, shared the concept and experience of digital intelligence innovation, and helped the game industry burst out with new quality productivity.
"Educational health has broad prospects, and digital intelligence innovation has a lot to offer." Zheng Nan, Deputy Secretary-General of the Game Working Committee of the China Audio-video and Digital Publishing Association and Vice President of the China Game Industry Research Institute, said in his speech at the event that the hot opening of the Puzzle Health Digital Intelligence Innovation and Development Conference is the organizer's active response to the country's call for the innovation and development of the cultural industry and the healthy orientation of the game industry, aiming to lead the release of the positive value of games, tell new cultural stories with new content, and work with industry partners to achieve win-win growth.
"As an explorer of the integrated development of traditional publishing and digital publishing, Phoenix Media deeply feels that in the current wave of digital economy, the integration of online games and the publishing industry has broad development prospects." Song Jishu, member of the Party Committee of Phoenix Publishing and Media Group and general manager of Phoenix Publishing and Media Co., Ltd., made an appeal at the event: let us shoulder social responsibility together, take the health and well-being of players as the starting point, and develop more educational and healthy games that are beneficial to the society and the growth of young people. Let's work together to create a positive, healthy and educational gaming environment, and contribute our wisdom and strength to promote the sustainable development of the gaming industry.
Liu Zhiming, editor-in-chief of Migu Interactive Entertainment Co., Ltd., said that as a new content category, puzzle and health games are not only for leisure and entertainment, but also to communicate and share culture, health, knowledge, experience or skills with others through interactive entertainment, encourage the integration and innovation of gamification experience and literacy cultivation, realize the combination of popular cultural entertainment and mainstream social values, and help the game industry become a cultural force with more positive social utility.
Industry leaders offer advice,
Let's talk about the development of puzzle and health games
At present, the game industry is entering a new stage, and games are constantly creating more new and possible "super digital scenes", and at the same time, creating more positive, more diverse, and richer social value in various fields such as economic development, cultural communication, and technological innovation. "Wisdom and Health, Innovation for the Future" is not only today's theme, but also the responsibility and mission of the future.
In the keynote speech session, many game companies and industry leaders such as Xiaomi Games, Haima Cloud, Unity China, Tencent Interactive Entertainment and Beijing Shenmu Technology conducted in-depth discussions and exchanges on the theme of puzzle health innovation.
Liang Qiushi, Deputy General Manager of Xiaomi's Internet Business Department and General Manager of Nanjing Regional Headquarters, introduced the construction of Xiaomi's multi-terminal Internet service ecosystem through the novel field of "game on the car" after the launch of Xiaomi's SU7 car, and deeply discussed how technological innovation can inject new vitality into the game industry.
Liu Qing, a senior game planner from Tencent Interactive Entertainment Social Value Exploration Center, introduced a series of "functional games" such as "Carbon Island", which is carbon neutral, and "Song of Long Hatred", which reproduces the unique charm of classical Chinese poetry and painting, in his keynote speech "Exploring the Social Positive Value of Games: The Development and Application of Tencent's Functional Games", showing that games are not only a form of entertainment, but also an important platform for carrying positive social values.
The development of the game industry is inseparable from the innovation of related technologies and the support of software and hardware, and Kang Yuming, assistant president of Haima Cloud, delivered a keynote speech on "Cloud Game Release Time and Exploration and Sharing", focusing on the development and help of cloud technology for games. Tan Xiaoxiao, Head of Strategic Investment at Unity China, introduced the technology of the Unity Engine for game developers in her keynote speech titled "Unity Engine, the Engine for Chinese Developers". Wang Qingli, Senior Vice President of Beijing Shenmu Technology Co., Ltd., introduced the content development and support plan for XR projects through a keynote speech on "XR Technology Boosts the New Experience of Game Digital Intelligence Immersion".
The event also focused on topics such as "the industrial value of puzzle and health games, and the application value of game technology in the fields of puzzle health, game +", and invited game and peripheral industry leaders to hold a series of activities such as roundtable forums to discuss the development of puzzle and health games.
In response to the topic of "the industrial value of puzzle and health games", Zhou Chen, chief commercial officer of Shanghai Digital Medicine Intelligence, shared his case: Zhou Chen's team brought "digital therapy" to children with ADHD and autism through research on VR game technology.
"The biggest feature of the game is that it can provide real-time feedback, and after combining the real-time feedback of the data from the VR platform, we can quickly formulate a personalized treatment plan for children with ADHD, and adjust the response of the children in time through treatment, so as to achieve the highest efficacy." According to Zhou Chen, the related products have been recognized by the hospital after three clinical verifications, and obtained the industry's first Class II medical device certificate for the treatment of ADHD, and related products have now entered the market.
"In the first half of this year, we received a very interesting commission from the Blue Sky Rescue Team." Xiao Gansuli, Secretary-General of Shanghai Zhengxiang Digital Technology Research Institute, also shared in the roundtable discussion that the Blue Sky Rescue Team hopes to popularize professional emergency management and rescue knowledge to the community and benefit more people through an approachable way. In response to this case, Xiao Gansuli and her team developed a board game that integrates the original very professional knowledge into the game through gamified mechanisms and tools, so as to realize the vision that everyone can quickly learn and improve their knowledge of emergency rescue, earthquake prevention and disaster reduction.
China Mobile Cloud Game Industry Training Base was unveiled,
Helping digital talent take root
While the gaming and Internet industries are developing rapidly, the demand for professional talents is also growing. In the Internet media industry, omnimedia operators have become a popular direction for digital talent employment. According to the report released by the China Industry Research Institute, there is a talent gap of more than 3 million all-media operators, and excellent all-media operators have become a hot talent resource in the market.
In this event, the China Mobile Cloud Game Industry Training Base, which was officially unveiled, provided a variety of services such as experience training and professional level recognition for all-media operators. It is understood that the China Mobile Cloud Game Industry Training Base will be built by Migu Company and will land in Jianye District, Nanjing.
Zhang Yanpeng, general manager of Migu Cultural Employee Development Center, introduced that the course library of the training base has 73 core certification courses, covering video, music, video, CRBT, metaverse and other directions, including theoretical courses and practical courses. "In the future, we can explore more cooperation in the integration of industry and education, innovation and leadership, talent gathering, project implementation, etc., and jointly realize the cultivation of digital talents, the creation of an industry-education ecosystem and the high-quality and collaborative development of training bases."
Zhao Mengchun, deputy director of Nanjing Jianye District Investment Promotion Bureau, welcomed the majority of game enterprises to invest and develop in Jianye District, he said that the development of Jianye District has the characteristics of high status, strong economy and excellent industry, and now the development momentum of the digital economy in Jianye District is also getting stronger and stronger, not only the growth rate of the core industry of the digital economy has been in the forefront of the city, but also attracted a number of Internet head enterprises such as Huawei, Alibaba, Xiaomi, 58, NetEase, etc., and 13 of the top 20 Internet companies have settled down.
At the same time, in order to attract more enterprises to settle in, Jianye District has carefully created five advantages to help enterprises develop, including financial empowerment, scenario application support, industrial policy support, innovation ecological support, and supporting integration support. Among them, in terms of policy support, Jianye District spends more than 1 billion yuan of "real money" every year for precise drip irrigation to help the development of industrial agglomeration.
Modern Express/Hyundai+ Reporter Qiu Huayue/Wen Lu Zeyu/Photo