With the holiday economic vitality brought about by the "May Day" holiday and the successive launch of auto shows around the country, consumers' attention to the automobile market and enthusiasm for car buying have been enhanced. Under this craze, SAIC Volkswagen's ID.Care value protection package launched in late April was the icing on the cake, helping the ID. family sell 10,503 new cars in May, a year-on-year increase of 119%.
In the face of the normalization of "fast price reduction" in the new energy vehicle market, consumers have become more rational, and the index of measuring cost performance has gradually shifted from "car purchase cost" to "car ownership cost". The so-called "cost of owning a car" refers to the difference between the purchase price of the vehicle and the final sale price. Only when the vehicle can maintain a high value after long-term use, can the interests of consumers be truly protected. The launch of SAIC Volkswagen's ID.Care value preservation package, the whole series enjoys a 3-year 6% discount repurchase, locking in this cost for consumers in advance, and the ID. family has become the "king of value preservation" in the new energy vehicle market.
In addition, the SAIC Volkswagen ID. family has also launched multiple in-store benefits such as zero-pressure down payment credit program and trade-in to lower the threshold for young people to own a car. At the same time, as a new force carrying the rejuvenation strategy of the Volkswagen brand, the ID. family also launched a series of creative activities closely related to the theme of rejuvenation in May. In the past few days, the ID.3 University Creative Design Challenge, the check-in test drive gift with SuperMonkey, the romantic linkage with the innocent blue "520", and the ID.3 explosion and transparent car appearance in Shanghai's fashion district have frequently swiped the screen, and SAIC Volkswagen has become more and more able to live. A large number of rights and interests are superimposed on the out-of-the-circle activities, and the ID. family has launched a "Crazy May" to help more pure electric consumers successfully "pull weeds".
On June 1, the 2024 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show kicked off, with all members of the SAIC Volkswagen ID. family unveiled, and many exciting activities at the Volkswagen brand booth waiting for you to unlock. As of June 30th, ID.Care Value Pack is also being delivered for a limited time, so don't come and get some wool!