On June 25, the value communication index of new energy manufacturers was officially released in May. It is understood that the index is jointly released by the Independent Automobile Industry Branch of the China-Europe Association for Economic and Technical Cooperation and the Independent Automobile Network. Zhongqing Huayun provides data support.
The index will be released from May 2021, through media platforms such as Douyin, Kuaishou, WeChat, Weibo, Autohome, Pacific Automobile, Toutiao, Sohu, Yichehao, and Aika Auto, based on big data technology, and using the principles of scientific, comprehensive, objective, mutually exclusive, and operable index model construction to form a scientific, credible, quantitative and traceable index ranking.
According to the retail sales ranking of new energy manufacturers in May released by the Passenger Association, BYD Automobile, Geely Automobile, and Tesla China occupy the top three positions on the list, with monthly sales of 268226 vehicles, 56,172 vehicles, and 55,215 vehicles, respectively. It was followed by Changan Automobile, SAIC-GM-Wuling, GAC Aion, Li Auto, Celis Automobile, Chery Automobile, and Great Wall Motor.
In addition, according to the latest ranking of new energy manufacturers value communication index, Geely Automobile, Changan Automobile, and Li Auto are among the top three, with index values of 831.67, 811.94, and 798.25 respectively. It was followed by BYD Automobile, Great Wall Motor, GAC Aion, Chery Automobile, SAIC-GM-Wuling, Celis Automobile, and Tesla China.
Judging from the two lists, self-owned brand new energy vehicle products have occupied the main force of market sales, especially traditional manufacturers as "new strength". Among the new car-making forces, Li Auto and Sailis Automobile still have strong sales and have always occupied a place in the monthly sales list.
Judging from the top three new energy manufacturers in the value communication index in May, each has a different type of communication platform, among which Geely focuses on video platforms such as Douyin and Kuaishou, Changan Automobile focuses on news clients such as Toutiao and Sohu, and Li Auto adheres to the communication of social media platforms such as WeChat and Weibo. Judging from the positive communication effect on various platforms, Changan Automobile's video content in mid-May brought a good positive effect.
A good product should be visible to consumers. Especially for new energy vehicles, almost every car has differentiated highlights and advantages in design, battery life and intelligent performance, as long as it hits the nail on the head and combines the pain points of consumers to show, it will surely win more attention and achieve real transformation for the final sales.