Brand丨China Academy of Art, School of Visual Communication 2024 Selected Works!

He Da Da recommends|Total No. 4161|

Transferred from: School of Visual Communication, China Academy of Art

栖居云间 Cloud Room

Author | Yin Wenqi

Instructor | Bi Xuefeng, Zheng Chao

Introduction:

The German philosopher Heidegger proposed that "man should dwell poetically", freeing man from materialized existence and mechanical life. Combined with the rental situation, "cloud dwelling" is to find a sense of security in rental life through the construction and creation of their own subjective initiative in the context of modernization, including both physical spatial habitat and cultural spiritual habitat. The design uses the clouds of nature as the carrier, symbolizing the intention of freedom and belonging through contrast, exploring the emotions and experiences experienced by individuals in different environments, expanding the relationship between nature, space and individual behavior, and finding a sense of security in the ever-changing life, just as the free-floating clouds finally find their trajectory in the sky.

02

字间词话 Poetic Typeface

Author | Instructor Hu Chuan | Bi Xuefeng, Zheng Chao

Introduction: Chinese characters not only shape the way we communicate, but also profoundly affect our cognitive patterns. This project focuses on the study of digital calligraphy fonts, and uses the inscription of Song Lizong in the Confucius Temple in Hangzhou as the blueprint for the glyph design. By optimizing the strokes and structure of these glyphs, and with the help of variable font technology, it has been developed into a font family with multiple variable dimensions. Finally, the project created a series of dynamic posters based on the content of Song lyrics involved in Wang Guowei's "Three Realms of Life", feeling the beauty of classical and simple Song rhyme, and exploring the charm of Chinese characters intertwined with glyphs and word meanings.

03

流转新生 CirculationRebirth

Author | Dong Zifei, Zhao Yiqi, Yan Zixiang, Instructor | Liu Yihong, Dong Qi

Introduction: The expansion of urban population has made human beings face the problem of heavy garbage disposal, and waste incineration power generation as a branch of many garbage treatment methods has enabled human beings to realize the vision of waste recycling, but due to ideological indifference and prejudice, this human project at the end of the city has been in the blind spot of public cognition. This design attempts to reinterpret the new possibilities of waste-to-energy technology through new design language and narrative means, with the theme of rebirth, circulation as the meaning, and a more visually impactful design style to break the outdated narrative system of the traditional waste-to-energy industry, and at the same time, to take the Shanghai Laogang Incineration Power Plant as the narrative blueprint to peek into the future picture of Shanghai's industrial world.

04龙泉时间 Longquan Time

Author | Liu Beibei Instructor | Cheng Zhaohui

Introduction: Longquan Time is based on the design practice of Zhejiang Longquan City Image Visual Project, which explores the urban elements of Longquan from the four dimensions of natural city-shaping, humanistic city-building, historical city-building, and digital city governance, constructs an information database of Longquan city visual elements, and shows a unique Longquan city image. The design is inspired by the ice cracks of Longquan ice crack celadon, with the poems describing Longquan in Zhejiang Province as the carrier, combined with the "shape", "meaning" and "god" of the ice crack for font design, through the embodiment of the ice crack font of the unity of heaven and man, the concept of endless life and the scattered and unified expression and celadon type for visual shaping, highlighting the artistic conception of carrying the Tao with instruments and the coexistence of Tao and utensils, and then creating a unique and distinctive image of Longquan city that is rich in local characteristics and can be recognized by the public.

05

There is a taste of the world

Song Dynasty Confectionery

Author | Yang Yue, Tao Sijia Instructor | Cheng Zhaohui

Introduction: Under the pressure of fast-paced life, contemporary young individuals have a social phenomenon of "offline social physical flow". This work extracts scenes from the Song Dynasty painting scroll "Eighteen Scholars" to explore the social state of the literati in the Song Dynasty under the "Pinguo" culture, in order to cope with the social crisis of the young group. Focusing on the core concept of "the taste of the world", the pastry brand is shaped from the two paths of plane and space, and at the same time, the immersive scene interaction is triggered through the space experience, and the atmosphere of the humanistic social scene of the Song Dynasty is felt in the way of "entering the painting", forming a diversified cross-border design form of cultural genes and modern expression interaction.

06

0°C image 0°CImage

Author | Instructor Jiang Jiaying | Chen Zhengda

Introduction: Using the refrigerator as a window, "0°C Reflection" explores how the microscopic selection of the contents of the refrigerator reflects the individual identity and family tradition of its owner, revealing the hidden symbolic expression behind it—the refrigerator of every family is a miniature documentary image. Combined with the theory of symbolic interaction, the project analyzes the composition, type, quantity, and storage method of the contents of the refrigerator, and uses the content data as the design element to write a visual portrait of the refrigerator owner. The portrait not only shows the physical form of the cross-section of the refrigerator in the home, but also concretely presents the unique lifestyle and emotional atmosphere of each family. Small and small "things" are combined into the "likeness" of the family.

At the same time, the project encourages the deep participation of the audience through an open-ended design strategy, and the public is not only the viewer, but also a part of the story. This engagement transforms the intimate storage space of the refrigerator into a shared memory arena where people see others and themselves.

07

植茶志 TEA RECORD

Author | Instructor Wu Liyuan | Hu Ke

Introduction: "Zhi" can be interpreted as "the book to the will", but the distance between man and nature is always difficult to say in words, the work will be the real world of material materials grid and symbol, abstract into a variety of combinations of graphics, the tea planting and production process of the complex ecological environment standards and evaluation system for a systematic and visual display. Through the intuitive visual design presentation, the characteristics of the growth environment of tea in different ecological stages and states, as well as the interaction and evolution of animals and plants and the environment in the ecological environment, are expounded. The aim of this presentation is to provide a deeper understanding of the interrelationships between the various components of the tea ecosystem and how these relationships work together to shape a healthy and sustainable ecosystem.

08

Wow Ga Li Gong - the word says southern Fujian

Telling Minnan with Typeface

Author | Instructor Lin Zhen | Zhou Feng

Introduction: Using words as a carrier, it pays attention to the interest of southern Fujian folk writing, refines the spiritual characteristics of southern Fujian, and tells the humanistic characteristics of southern Fujian.

The project consists of three parts, the first part is "Minnan Character Exploration", which collects urban characteristic fonts and characteristic words and phrases in the context of regional culture and represented by the Xiazhangquan area; The second part is "taking shapes and creating characters", combined with research data, the two-axis variable font of "Lantern Black" is designed to realize the productization and modern dissemination of southern Fujian characteristic fonts; The third part is "Character Pronunciation Visualization", which selects characteristic words and sentences, combines dialect pronunciation and characteristic tunes, correlates the changes in the width and weight of variable fonts, and designs the visual interaction between font and sound, so as to convey the meaning of "cultural telling".

 
  
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