Speaking of competition in the automotive industry, A-class sedans, B-class sedans and compact SUVs are more powerful, it is a recognized fact, whether it is the era of fuel vehicles or the new energy track, the competition between the major competitors in these market segments is not an exaggeration to describe it as white-hot, in terms of competing for the sales crown, Lavida, Sylphy, Qin PLUS, Haval H6, Song PLUS, etc., it can be said that you sing and I debut. Nowadays, there is also such a trend in mid-to-high-end MPVs.
In the 131st issue of the Interpretation and Analysis Series, the topic of this issue will talk about Toyota Sena, whose market performance has improved.
In the mid-to-high-end MPV field, after maintaining the sales crown for many years, the Buick GL8 will finally be squeezed out of the sales crown in 2023 and replaced by the Denza D9. Those who are familiar with the automotive industry know that in fact, before the emergence of the Denza D9, Toyota Sena also had a strong impact on Buick GL8, but in the white-hot market competition, Toyota Sena did not seize the opportunity well.
In the next market battle, Toyota Sena was overtaken by the Trumpchi M8, and finally fell behind the Trumpchi M8 with a sales gap of 9,000 units, ranking fourth in the annual sales of mid-to-high-end MPVs in 2023. Last year, the annual sales of mid-to-high-end MPVs were the Denza D9 and Buick GL8, respectively, with cumulative annual sales of more than 110,000 units.
To be honest, since the Denza D9 broke the monopoly of Buick GL8, many competing models have appeared in the mid-to-high-end MPV field, such as Xpeng X9, VOYAH Dreamer, ZEEKR 009, Trumpchi E9, Ideal MEGA and Wei brand Gaoshan, etc., have entered the mid-to-high-end MPV, not only to the Odyssey, Hyundai Kusitu and Volkswagen Weiran, but also to the Denza D9.
The emergence of a variety of new energy competitors, to be honest, is not only aimed at the DENZA D9, but also a challenge to Toyota Sena. In the face of the encirclement and interception of competing models, I have to say that the pressure on Toyota Sena is also quite large. In order to make a good of the hard-won market position, Toyota Sena was renovated in April this year, with the improvement of details and the reduction of the starting price, which added a certain competitive advantage to Toyota Sena.
With a length of 5,165mm and a wheelbase of 3,060mm, the 2024 Toyota Sena uses a petrol-electric hybrid composed of a 2.5L+ electric motor, with single and dual motors, and two-wheel drive and four-wheel drive models to choose from. The exterior has a strong family-style design style, with a good sense of hierarchy, recognition and visual beauty, and the interior layout is relatively regular, with both texture and practicality and a sense of technology.
Although the configuration is differentiated according to the price, the 2024 Toyota Sena also reflects the sincerity of the entry is high-end, such as parking radar, reversing image, full-speed adaptive cruise, electric sunroof, etc. are all standard, and the high-end model also adds seat heating, induction wipers, 360-degree panoramic image, etc.
Compared with the old model, the starting price of the 2024 Toyota Sena has been reduced by 10,000 yuan, which has improved the market competitiveness of the car to a certain extent. In May, Toyota Sena's monthly sales rose to 7,114 units, surpassing not only the Trumpchi M8 but also the Buick GL8. From January to May this year, Toyota Sena sold a total of 31,238 units, also surpassing the Trumpchi M8 and Buick GL8, and has the momentum of competing with Denza D9 for the annual sales crown.
The new model is on the market and the starting price is reduced by 10,000 yuan, and the monthly sales of Toyota Sena have increased to 7114 units, it seems that the price reduction is really good, but in the white-hot market competition, Toyota Sena's competing products are not soft persimmons to pinch, so whether the 2024 Toyota Sena can become a "beautiful boy" in the mid-to-high-end MPV segment still needs to be tested by the market.
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