In order to better promote the inheritance and innovation of red culture, on the morning of June 26, under the guidance of the Party School of the Shanghai Municipal Committee of the Communist Party of China, jointly sponsored by Shanghai Radio and Television Station, the Propaganda Department of the Huangpu District Committee of the Communist Party of China, and Shanghai Daguang Culture Group, and co-organized by the Shanghai Television Artists Association, the "Pursuing the Road of the Original Heart, Casting a Glorious City - A Series of TV Feature Films "Please Come to the Red Check-in Place" Program Seminar" was held in the Huangpu Theater, where the national anthem was first sung. Wang Yufeng, member of the Standing Committee of the Huangpu District Committee of the Communist Party of China and Minister of the Propaganda Department, Teng Junjie, vice chairman of the Shanghai Federation of Literary and Art Circles and national first-class director, Wang Leiqing, vice president of Shanghai Culture Radio, Film and Television Group Co., Ltd. and Secretary of the Party Committee of Dragon TV Center, and relevant leaders of Shanghai Urban Leling Culture Communication Co., Ltd. and Shanghai Daguang Culture (Group) Co., Ltd. attended the seminar.
Wang Yufeng mentioned in his speech that there are 143 red resources in Huangpu District, ranking first in the city in terms of number and scale. Huangpu District has launched the brand of "Red Open-Air Museum", which takes the red points scattered throughout Huangpu as precious exhibits, so that citizens and tourists can meet the red culture unexpectedly when walking in the streets and alleys of Huangpu, and create a visible, sensible and touchable atmosphere of red historical scenes through various forms of visits and publicity activities, so as to provide the audience with an immersive visiting experience, so as to better arouse the ideological resonance and emotional identity of visitors and Huangpu, a red hot land. Qin Lailai, the keynote speaker of the program, was invited to become the librarian of No. 001 of the "Red Open-air Museum", through the intersection of history and reality, and the connection between the screen and the field, more and more TV viewers paid attention to and came to Huangpu District to experience the red journey.
In the face of such a "bonanza" of red culture, Qin Lailai, the narrator and writer of "Please Come to the Red Check-in Place", said that the red propaganda is urgent, and he has been committed to letting primary and secondary school students feel the charm of the red check-in place in their eyes and hearts over the years. In the feature film, Qin Lailai narrates in the highly infectious Shanghainese language, as well as various art forms such as dialect rap, opera interaction, and opera performances throughout it, revealing the real historical events and vivid party history stories behind each red landmark, and comprehensively reproducing the glorious history of the Communist Party of China from scratch to development and growth.
Experts and scholars from all walks of life, radio and television practitioners, cultural workers and audience representatives at the meeting had a heated discussion on "how to make TV literary and artistic works an important starting point for high-quality promotion and implementation of the 'birthplace of the party' red culture inheritance and promotion project", and put forward suggestions and suggestions for improvement in the problems and deficiencies in the series of TV feature films "Please Come to the Red Check-in Place", so as to continuously improve the quality and influence of the works.
In the keynote speech session, the main creative team of the program shared the core of the creation of "Please Come to the Red Check-in Place" - "The more important the theme, the smaller the entry point must be. Judging from the programs currently broadcast, the main creative team has adopted the method of "micro-narrative", taking the small events of big people as the starting point, and reproducing the real scenes and touching moments in red history through delicate lens language and vivid storylines.
Zhang Linggao, former executive vice president of the Party School of East China University of Political Science and Law, commented that "Please Come to the Red Check-in Place" is not only a TV feature film, but also a work of art that is "confident, down-to-earth, energetic, and morale-boosting". Hu Xiaojun, director of the Research Office of the Shanghai Federation of Literary and Art Circles and vice chairman and secretary general of the Municipal Literature and Art Critics Association, believes that "Please Come to the Red Check-in Place" has both artistic processing and interesting expression, coupled with Qin Lailai's friendly narration in front of the camera, praising the short and rich content of the program.
On behalf of the producer, Wang Leiqing presented a USB flash drive with 12 episodes of "Please Come to the Red Check-in Place" to the Party School of the Municipal Party Committee, hoping that it can become a vivid and vivid party history education material, enter schools, enterprises and institutions, and enter the hearts of more people. He said that the propaganda programs of red culture must be innovative in form, ""Please come to the red check-in place" is a kind of integrated communication, reflecting the creative orientation of small and beautiful, making full use of the talk shows, illustrations and other expressions that young people like, and more forms such as AI will be added in the future." ”
The participants expressed their expectation that the feature film "Please Come to the Red Check-in Place" can be made into a series of brand programs, so that more audiences can understand the red city of Shanghai.
The TV series "Please Come to the Red Check-in Place" has been broadcast every Saturday at 10:30 p.m. from May 4, 2024, and will be rebroadcast every Sunday (the next day) at 8 a.m. Each episode is 15 minutes long and consists of 12 episodes.