Recently, Fat Donglai Supermarket broke out a storm because of a bowl of 8 yuan rolling dough, which caused heated discussions. After a customer photographed the hygiene problem of the production plant and exposed it, Fat Donglai immediately launched an investigation, terminated the contract of the merchant involved, and rewarded the exposer with 100,000 yuan, and refunded nearly 9,000 buyers in full and compensated an additional 1,000 yuan per person, totaling nearly 9 million yuan. Such a generous compensation and sincere response make people sigh at Fat Donglai's responsibility and integrity.
Fat Donglai: A bowl of rolling dough caused by the enterprise
On June 27, Fat Donglai released a detailed investigation report, explaining the cause of the incident, the investigation process, problem analysis, rectification plan and handling results. The level of detail of this investigation report even exceeds that of some official government investigation reports, which fully demonstrates the great importance that Fat Donglai attaches to customer health and food safety.
The incident originated from a customer who photographed the poor sanitation of the "rolling dough" production plant of Fat Donglai's joint venture catering and exposed it on the Internet. Fat Donglai immediately launched an investigation, reacted quickly and sincerely, did not blame the whistleblower, but rewarded him with 100,000 yuan. After a clear investigation, Fat Donglai terminated the contract with the relevant merchant and made a series of compensation and rectification measures. This action not only won the trust of consumers, but also demonstrated the responsibility and integrity of the enterprise.
Commendable handling
In order to show his attention and gratitude to the customer, Fat Donglai decided to give a cash reward of 100,000 yuan to the customer who helped discover major food safety hazards. At the same time, the company will provide a full refund for customers (a total of 8,833 servings) who purchased rolling dough and spicy noodles at the catering department of the two stores in Xinxiang from June 9 to June 19, 2024, and provide them with an additional compensation of 1,000 yuan. This generous compensation, totaling nearly 9 million yuan, shows that Fat Donglai attaches great importance to food safety and sincerity to customers.
The sense of corporate responsibility behind it
Fat Donglai's prompt handling has won a lot of praise, and everyone believes that the company will not tolerate food safety issues. This is not only a responsible behavior for consumers, but also reflects the responsibility and integrity of Fat Donglai as an enterprise. Compared with other companies that often take the approach of solving problems privately and covering up the facts, Fat Donglai chooses to publicly admit the problem and actively rectify it, setting an example for other companies.
Rectification and future outlook
Fat Donglai mentioned in the investigation report that the relevant responsible person has been removed from his post and a thorough inventory of the processing points involved. This incident has also aroused social concern about food safety issues, and it is hoped that all catering companies can take this as a warning to ensure food safety. Fat Donglai not only shows its high standards and strict requirements as an enterprise, but also lets the public see the attitude that a responsible enterprise should have.
The concept and culture of Fat Donglai
Fat Donglai has established a good reputation in the industry over the years, and this incident once again proves the core values and culture of the enterprise. Yu Donglai, the founder of Fat Donglai, has always adhered to the concept of "customer first", believing that the success of the enterprise lies not only in profitability, but also in how to provide consumers with better services and products. This people-oriented business philosophy has enabled Fat Donglai to always maintain a leading position in the market competition and win the trust and support of consumers.
The public's reaction and the image of the business
After the incident was exposed, the public expressed high recognition of Fat Donglai's handling of it. Many netizens believe that Fat Donglai's way of dealing with it not only solves the problem, but also wins the hearts of consumers. Someone commented: "Such an enterprise is a real conscientious enterprise!" Through practical actions, Fat Donglai has shown the society what is a real sense of corporate responsibility, and has also established a positive corporate image.
Implications within the industry
Fat Donglai's approach has set a benchmark for other companies. Food safety is a major matter related to thousands of households, and enterprises must strictly control the quality and not slack off. Fat Donglai's handling of this incident is not only to maintain the reputation of his own brand, but also to set an example for the entire industry. It is hoped that other companies can get inspiration from this, strengthen self-inspection and self-inspection, ensure product quality and safety, and let consumers buy and eat with peace of mind.
Hot comments from netizens
A netizen mentioned: "If you eat often, if you don't return it, you can't get rich, and you can't be poor." This sentence reflects his daily consumption habits of the brand's products, and seems to recognize the quality of the goods.
Another netizen expressed an optimistic view on the quality of the brand's products: "In the short term, I think it's a gimmick, but in the long run, everyone will feel that the quality of Fat Donglai's products is guaranteed!" He believes that over time, more people will recognize the high quality of the brand's products and will be willing to continue to buy them.
Some netizens praised the brand's business reputation and model: "This reputation, this business, how can it not be supported by the people of the whole country." The netizen's comments show that he has a high level of recognition for the brand and takes its success for granted.
Some netizens also expressed concerns about food safety: "It's too difficult!" If the country has such strength, are we still worried that there is nothing to buy in the vegetable market?! I feel that food safety is depressing! He hopes that the state can strengthen food safety supervision, so that consumers can buy and eat with peace of mind.
A netizen put forward his opinion on the speed of brand development: "It doesn't matter how many villains who want to make money from this, after all, they can make money by pulling faults, it's too easy, I'm afraid that the final result will be extremely counterproductive, and when will I be satisfied with the closure." This shows his concern about the rapid growth of the brand, fearing that it may attract some unscrupulous businessmen to cut corners.
Some netizens expressed their surprise at the brand's return policy: "If you can get a refund, you are all at the level of the Great Compassion Guanyin Bodhisattva, and you even paid 1,000 yuan The brain melon seeds are buzzing." He appreciated the brand's return policy, but also felt a little incredulous.
A netizen said that this time the company responded quickly to the problem, with a compensation amount of more than 8 million, and gave 100,000 yuan in compensation to customers who responded to the problem. This kind of treatment has killed other domestic companies in seconds, making consumers have a great sense of trust in it. Netizens believe that after this incident, they can rest assured that they can go to this company to buy anything.
Another netizen added that the company compensated all customers who had purchased the problematic products within ten days, with a total amount of nearly 10 million. Combined with the loss of business closure, the company lost tens of millions in total. Such an attitude shows the company's courage and determination to face the problem, and does not shirk responsibility, and netizens express their admiration for it.
Some netizens lamented that if this company handles the problem like this, the domestic food safety problem will no longer be as chaotic as it is now. They hope that other companies will learn from this responsible attitude, which will increase trust and safety across the industry.
Finally, some netizens specifically mentioned that the company's emphasis on food safety is worthy of praise. Compared with the merchant background of other seller platforms, the company's hygiene management is 100 times better, and such a company is worthy of consumers' trust.
epilogue
Fat Donglai's handling is undoubtedly commendable. Food safety is no trivial matter, and the responsibility and integrity of the enterprise are particularly important. Fat Donglai's actions tell us that only enterprises that truly care about customers and attach importance to quality can win long-term development and consumer trust. It is hoped that more companies can learn from Fat Donglai, strictly control food safety, and provide consumers with safer and better services. In this highly competitive market environment, only those companies that truly think about consumers can finally stand out and win long-term trust and support.
What do you think about this, the source of the article picture material is the Internet, if there is infringement, the contact must be deleted