With the successful conclusion of the 618 e-commerce carnival, Rongdian Group has once again written a glorious chapter in the home appliance industry with its excellent strategic vision and strong market strength. As its core brand, Royalstar has added a strong touch to this shopping spree with its outstanding performance.
The new products are selling well, and the Royalstar brand is climbing the peak
During the 618 promotion, Royalstar small household appliances relied on keen market insight and excellent operational capabilities to deeply deploy marketing strategies on major e-commerce platforms. Formulate personalized marketing strategies for different platforms and user groups, accurately grasp the shopping needs and trends of users, and strengthen interaction and communication with consumers through interactive forms such as short videos and live broadcasts.
During the 618 promotion, Royalstar ranked ahead on major e-commerce platforms:
Kuaishou platform: Royalstar ranks 1st in sales of small household appliances
Douyin platform: Royalstar ranks 4th in sales of small household appliances
Tmall platform: Royalstar ranks 5th in sales of small household appliances
Some categories of Royalstar small household appliances have performed well, such as:
Kuaishou platform: Royalstar wall breaker ranked 1st, and Royalstar soybean milk machine ranked 1st
Douyin platform: Royalstar food supplement machine ranked 1st, Royalstar wall breaker ranked 2nd, and Royalstar electric fan ranked 4th
Tmall platform: Royalstar electric hot pot ranked 1st, and Royalstar ice machine ranked 1st
Compared with the 618 period in the same period, Royalstar small household appliances led the home appliance market in an all-round way and maintained substantial growth:
JD.com: 45% year-on-year growth
Kuaishou: 35% year-on-year growth
Douyin: 16% year-on-year growth
Pinduoduo: 15% year-on-year growth
Tmall platform: continue to maintain high growth
Note: The above data comes from various e-commerce platforms.
With its diversified product line and strong brand influence, the Royalstar brand has emerged in the fierce competition and won the enthusiastic pursuit of the majority of consumers.
National trust, the leader of the new era of Royalstar brand
In the competition, which is known as "the most difficult 618 in history", why can the Royalstar brand upgrade against the trend and achieve double growth in sales and volume? This is inseparable from the strong supply chain strength and product research and development capabilities of Rongdian Group.
As the main enterprise of the Royalstar brand, Rongdian Group has been deeply involved in home appliance manufacturing for 20 years, and has 9 major appliance factories and 3 ecological factories across the country, with products covering more than 70 categories and more than 3,000 products. As a well-known home appliance brand in China, Royalstar has always won the favor of users with high-quality products and services, and has become the mark of a generation of Chinese people's better life. Today, relying on the strong strength of Rongdian Group, the Royalstar brand continues to launch innovative products such as artist appliances, smart home appliances, and titanium home appliances, maintaining the continuous vitality of the Royalstar brand in the new era.
At present, the sales volume of the Royalstar brand under Rongdian Group accounts for about 80% of the overall share of the Royalstar brand, which is the main enterprise and supporting enterprise of the Royalstar brand, and is also one of the enterprises with the largest scale, the most product categories and the highest market sales in the domestic home appliance industry. Every year, 30 million products enter thousands of households, and hundreds of millions of families around the world are companions. Over the past 20 years, Rongdian Group has been supporting the development and innovation of the Royalstar brand, shining and shining as a new domestic product.
The complete success of the 618 promotion once again proves the leading position of Rongdian Group and Royalstar brand in the home appliance industry. In the future, Rongdian Group will continue to join hands with the Royalstar brand, always adhering to the concept of "innovation, quality and service", bringing more high-quality products and services to consumers and contributing more to the development of the home appliance industry.