Cost-effective mobile phones: can you really buy good goods if you are cheap?
Text: The return of the Holy Demon of Fighting
The "1,000 yuan mobile phone" campaign started, and differentiation, disruption and innovation became a breakthrough point
When "thousand-yuan mobile phones or cost-effective mobile phones" become a common new direction for consumers to buy phones, basically as long as they want to mix up in the industry, brands will definitely not give up "this mouthful of meat"
Because the cost performance has a very special advantage is the cheap price, and it is precisely because of the cheap price that many people gradually begin to be blind to the cost performance, and even think that "anyway, the cost-effective mobile phone is cheap, even if you buy the wrong one, you will not complain"
But, in fact, "won't complain? "I don't believe that as long as people don't like their own desires, they will definitely complain, which has become a conventional phenomenon.
OPPO recently released a mobile phone "OPPO K12x" according to the rules, from the price point of view, it is the so-called veritable cost-effective product, so what I think about is why the machine can play a relatively stable role in the low position of 1299 yuan? Is it really just a combination of battery life and functional experience? Although my actions may agree with this view
But if you want to ask your inner thoughts, you will be given a clear answer at this moment "impossible", because if a question is raised, naturally even you will deny your own point of view, that is, "If the cost-effective mobile phone is really just about battery life and function, can it achieve the so-called true price-performance ratio?" The answer I seem to have absolutely denied in the majority
How? Because of "human nature", it's as simple as that.
The "cost-effective thousand-yuan machine" shows that the "hurricane" is unstoppable, and the actions of various brands are naturally rising.
The picture comes from the network
For example, the cost performance of the Honor brand is mainly biased towards video and audio, the cost performance of the Xiaomi brand is mainly biased towards the full range of functions, "including Redmi, of course", the cost performance of the vivo brand is mainly biased towards selfies, the jack-of-all-trades experience based on photography, the cost-effective ratio of the OPPO brand is mainly biased towards the appearance and selfie-based jack-of-all-trades experience, and even the cost-effectiveness of the Samsung brand is mainly biased towards the jack-of-all-trades experience of slight innovative functions, and the likewise Huawei's cost-effective ratio is mainly biased towards one word "stable"
Although it seems to be an extremely simple text, it imprints a very deep wisdom, which is to subtly tell everyone the "mystery of buying a mobile phone", of course, you listen to it or not, because everyone has their own aspirations. I'm just writing it out of the mood.
Looking at the current thousand-yuan mobile phone market, whether it is a mainstream brand, a sub-mainstream brand, a niche brand or an unpopular brand, "as long as it is a mobile phone brand", then it will not give up cost-effective thousand-yuan products.
Each brand is carefully scrutinizing, not only the price began to start a wonderful game, but also in all aspects of the experience has gradually begun to enter the fancy change, for this fancy change, I often call it as the title of "differentiation, disruption innovation", of course, the disruption is not malicious, can only be called a kind of disruption in order to win the competition.
Although the cost-effective thousand-yuan mobile phone is in a turbulent time, it has not yet reached the moment of winning or losing;
However, discerning consumers can roughly judge the essence of the brand's cost performance through the basic route of the brand. However, if you want to look at it from a deep perspective, it is a small partner with relatively strong insight and cognition, who can see through the future direction and development of the brand, to predict the basic value and significance of cost-effective mobile phones, and always remember that every cost-effective mobile phone is different;
I'll use "OPPO K12x" as an example, on the surface, it is the basic route of the brand, and it can be concluded that "its advantages are biased in three aspects: taking pictures, selfies and battery life" and based on the appearance design, and from the inside, that is, the future route of the brand, it can be concluded that "the cost performance of the panacea is a matter of time", and many people may not understand it very well, simply put, it is "an experience comparable to a full range of functions", but in a certain functional experience may exceed the definition of cost performance.
This is the basic thinking, everyone in 2024, I hope not to look at the mobile phone superficially, cultivate a little bit of your own cognition and insight, to be honest, the insight of people now, in my opinion, is very bad, they only care about the surface, all the inside is ignored, and then the complaint begins. This is self-inflicted.