introduction
Every successful person will always encounter various problems on the road to entrepreneurship, and the first thing they think of is not to give up, but to try to find a solution. Today I will tell you about a fish farmer, his name is He Jieqiu. So today's theme is He Jieqiu's 60 million fish in the Lancang River, spending 7 million to catch them, and now the annual sales are 30 million.
Around 2006, the country began to vigorously rectify the steel industry, He Jieqiu, who had been engaged in the steel business for most of his life in Guangdong, realized that the profits of the steel industry were getting lower and lower, and he could not do it for long, so he decisively gave up his career at that time and went to all parts of the country to find new business opportunities.
Around 2008, He Jieqiu heard the news from others: in the Xiaowan reservoir area of the Lancang River in Yunnan Province, the local area is vigorously developing fisheries, He Jieqiu has been looking for a project for two years, but has not found a suitable way. After hearing the news, He Jieqiu immediately rushed to Yunnan. After on-the-spot investigation, He Jieqiu found that the aquaculture industry is still in the initial stage of development in China, and there is a lot to be done in the future.
After the investigation, the team agreed that the terrain around the reservoir area is higher and the water flow is relatively large, which is not suitable for fish farming, and the growth of fish fry takes a longer time. However, the algae microbial environment in the reservoir area is very conducive to the growth of a type of fish, and the local government has a good support policy for fish farming, He Jieqiu still made a bold decision to start a new business.
After finding suitable fry, He Jieqiu purchased more than 60 million fish fry locally and put them in the Xiaowan reservoir area, which is 500 meters wide and more than 300 meters deep. He Jieqiu also consulted with local experts, who initially believed that the quality of the fish raised in the reservoir area should be of high quality, and suggested that he should do as much as possible if he had a suitable project.
He Jieqiu was very excited, but his family did not understand He Jieqiu's entrepreneurial behavior. The family members all think that He Jieqiu is in his 60s, and some people of his age have begun to retire, He Jieqiu also took such a large investment in an unfamiliar industry, and it is estimated that few people in the country dare to do this.
However, He Jieqiu believes in his own judgment very much, he feels that now that the team has been established and the fish fry have been hit in the reservoir, if he withdraws now, it is equivalent to losing all the investment, and it is possible to return to the cost or even make a profit if he persists. Soon a year has arrived, under normal circumstances, the fry have reached maturity and can be caught and put into the market, He Jieqiu and several investors invited the fishing team to start fishing the fry to see how the harvest is.
However, the fishing team failed to catch a single fish in the net many times in a row, so He Jieqiu and his team could only do it in a hurry. Later, He Jieqiu invited 17 fishing teams one after another, but none of them found, and at this time, 6 investors couldn't sit still, and 4 of them left at once when they saw that there was no harvest. More than half of the hired team members have left, and the debts on the company's books also made He Jieqiu and the other two investors cry a little.
Just when He Jieqiu thought that his investment had been wasted, Professor Yu Jianbo from the College of Animal Science and Technology of Hunan Agricultural University called He Jieqiu. Professor Yu Jianbo thought that he had a way to help He Jieqiu catch these fish, and at that time, Professor Yu Jianbo put forward very high conditions for He Jieqiu, and if he could catch the fish, He Jieqiu would have to pay him 7 million yuan.
It turned out that after Professor Yu Jianbo's research, the water structure of the Xiaowan reservoir area of the Lancang River is relatively complex, and most of the fish fry he stocked are active at a depth of more than 160 meters underwater. The fishing nets hired by He Jieqiu can reach up to 40 meters in the past, so it is not difficult to understand that they have caught nothing.
Sure enough, He Jieqiu specially customized a new fishing net to hire a fishing team to fish, and this time he really caught a net full of fish from the depths of the water. The fish that are caught have grown for enough time to be very large, and the meat is tender and delicate, and it is a wild fish of high quality. After consulting knowledgeable people, He Jieqiu set the price of fish at 20 yuan a catty, which is much higher than the price of captive-bred fish.
Unexpectedly, in Yunnan and the surrounding provinces of Guangdong and Sichuan, restaurants would soon come to him to cooperate, and even many wholesale market channels called one after another. After He Jieqiu's fish became famous, they were soon exported to Myanmar and other Southeast Asian countries. Today, He Jieqiu's fish production can exceed 20 million tons per year, and the sales volume is at least 30 million yuan.
epilogue
He Jieqiu's success is not only related to his outstanding business talent, but also has a lot to do with He Jieqiu's character of daring to think and do, making decisive decisions, and vowing not to give up until the goal is achieved. Of course, Professor Yu Jianbo's technical mind also played a big role at the critical moment, if there is no knowledge and technology to support it, I believe that the current He Jieqiu may be another kind of life.