In 2009, in Beijing, I went to see Longhu Tangning ONE, next to Tsinghua University, the winding path, shaded by green trees, leading to the exhibition center, every landscape detail is exquisite, and every model house has a theme. Later, looking at Yunlan Mountain, as well as more real estate projects in Longfor, there are real life scenes that move people's hearts, and Longfor is an expert in life creation.
In 2018, I followed the media to Chongqing to see Xiyuan, the old community of Longhu for more than 20 years, the dark fragrance of osmanthus wafted in the air after the rain, just like the artistic conception of "people are idle and osmanthus fall", and the appearance of life being nourished by time is full of beauty. Longhu people are the light cavalry of the real estate circle, Longhu Fang, and have the promise of treating you well for a lifetime. Last week, I went to see Longfor's latest masterpiece, Longfor Guancui, which has dazzling product innovation and life details, which can be described as a new benchmark. In the real estate rivers and lakes, the familiar Longhu is back.
1。 What makes a good house? This time there is finally a "standard answer" In September 2023, the Ministry of Housing and Urban-Rural Development will take the promotion of the construction of "good houses" as a key task and organize a "national first 'good house' design competition", which can be regarded as a good house competition with official seals.
The competition is based on the model of "real question, real competition, real construction", and one real residential plot is selected in Beijing and Nanjing as the competition question. In Beijing, after repeated comparison and comprehensive consideration, the residential plot of Changping Zhongguancun Life Science Park was finally selected as the topic plot. After the selection of industry experts and academicians, 7 first-prize schemes were finally selected from 176 Beijing competition design schemes, and then the developer was allowed to "choose one out of seven" from the first-prize scheme for "real construction". This is the first work of Longfor's new high-end product line - the front edge of Longfor Guancui. Therefore, Longfor Guancui is not only a new highland of Longfor's product strength, but also the ceiling of Beijing's product power, and a representative case of good houses in the country.
2。 In the past decade, the "intergenerational leap" of Beijing's product strength With the help of the national "good house" favorable policy, Longfor Guancui has made many disruptive innovations. It is the first community in Beijing to have an overhead layer in the past decade, and it is also the first community in Changping to have a floating island balcony in the sky, and it is a gift for every household. The three overhead floors accommodate a multi-functional life club, with coffee reading, children's dream Rubik's Cube, Muguang Lounge, mellow private banquet, sports and fitness ...... and other 6 areas, you can find your own paradise here for different ages. The elderly, children, can be settled in the community. This unique corridor of wind and rain in Beijing in the past ten years has connected all nodes of the community, and the whole community is a small world.
@成都龙湖御湖境实景
The wind and rain corridor of Longfor Guancui is connected with 1 gate, 3 community commercial boxes, 3 overhead floor pan clubs, and 5 core landscape areas. Along the wind and rain corridor, whether it is rain, snow or scorching heat, you can freely walk through the public activity area of the community, and a corridor is a journey to the heart without boundaries. Guancui's floating island balcony is the first in Dachangping, with a width of about 1.5 meters, and you can put down a variety of free imagination. With a wide curtain balcony, there is a sense of vacation, bringing nature into the home, the balcony space provides a close to nature, escape from the shackles of the "island in the sky", each balcony is a new world, raising flowers and grass, planting vegetables and even planting trees, up to 6 meters of three-dimensional space, can make small trees grow full of vitality.
The balconies of Longfor Guancui are different in the odd and even layers, and the façade of the building becomes vivid and has a sense of rhythm.
3。 The ultra-high housing rate is equivalent to a big discount on the house price Choosing a good house, there are three elements, look at the community, look at the façade, and look at the house type. The core of the house type is the layout, but it often ignores an obvious indicator, that is, the housing rate. The housing rate is the real use of space that buyers buy, and more of it is shared. The highest housing rate of Guancui apartment type can reach 94%, and this indicator alone can kill 90% of the real estate in the market. Supporting the high housing yield is a series of elements, such as balconies, bay windows, etc., which are the unique advantages of good houses in the country. Specific to the internal indicators of the house, it is a series of combinations, such as depth, surface width, window-to-wall ratio, etc. Brother Hand made a more granular comparison, taking the 97 square meters of three bedrooms as an example, the skeleton of the house is square, there is zero trail space, and the LDKB scale is outstanding, and you can enjoy a space experience of 110 square meters at a price of 90 square meters. Guancui 97 square meters of the same type of 107 square meters of the same type. Correspondingly, the 129-square-meter unit hangs more than 140 square meters of the same type, and what is saved for buyers is real cash.
From the perspective of the current market supply and demand relationship, the property market is already an obvious buyer-led market, and the old and dilapidated second-hand houses are cold, and some of the new houses with backward product strength are unsalable, which are the embodiment of the leading consumer behavior of the product. How to make buyers buy better houses more cost-effectively is another core competitiveness of real estate companies, and it is also the embodiment of user-centricity.
4。 Fine storage, the more you live in a small family, the bigger and bigger the refined storage reflects the details and life insights of Longfor Guancui, which is the most amazing real estate model room that Brother Hand has seen this year.
At the entrance of the 97-square-meter model room, Brother Hand counted that there was a shoe cabinet that could hold 40 pairs of shoes, and a deodorizer to eliminate odors was installed on the bottom cabinet of the entrance on the other side.
In the bathroom, I saw a more powerful storage and classification system, and Longfor made a detailed space plan for the bathroom according to the habits of home life, such as commonly used items, infrequently used items, cleaning supplies, daily hoarding, etc.
In the invincible bathroom storage system, from the mirror cabinet of toothbrushes and toothpaste, from the power socket of electric toothbrushes and shavers, to the disassembly and assembly of hair dryers, to the bottles and cans of various women's makeup creams, oils and creams, and even the location of earrings, bracelets, and necklaces, all have their own positions, and everything is properly arranged for washing and living. The insight into these details reminded Brother Shou of the story of Lin Shaozhou, general manager of Vanke Beijing, who inspected Chongqing Longhu many years ago. Seeing this detail, he not only sighed at the fineness of the service: the terrible Dragon Lake. In this small mirror cabinet, Longfor Guancui's design intentions truly restore the scenes of daily life.
The kitchen system is another small world, arranging the ups and downs of life. Fruits, vegetables, dried seafood, and the gifts of nature must be tested and tempered by the kitchen before they become delicious. The complimentary double-door refrigerator is embedded in the kitchen system in advance, and it fits perfectly. The wall cabinet above the refrigerator is a supplement to the powerful storage base cabinet. The exhaust mode of the smart smoke machine is more powerful, and the pull-out faucet makes the multi-functional sink have no dead ends. The stroke of genius is the open cabinet on the side, whether it is a dipping container for life or a style of wine cup and tea set, as long as it is not too messy, it is convenient and satisfying here. There is also the track socket behind it, all of which are delivered as standard.
The theme scene of the bedroom made me see that Longhu, who is a master of life construction, is back. If Longhu, which was familiar to the industry before, is the external five-dimensional landscape and other garden construction, then when you see the bedroom setting, you will refresh your cognition again.
In the children's room, the week's class schedule is listed in front of the desk, and the photo wall of the national tour is the research record of your child, accompanied by the beautiful memory of growing up.
The notes of the purchase, the pages of the open book, the sketches that have not yet been drawn, and the sticky notes left on the refrigerator are the warm reminders of the mother to the child. These super life scenes are vividly showing real life. Only after having an in-depth experience of life can there be such a meticulous setting. In addition to situationalization and life-oriented, Longfor Guancui also has a theme creation.
In the 104㎡ three-bedroom master bedroom, you can see that the hostess is a coffee lover, making herself a cup of pour-over coffee on a weekend afternoon and enjoying the time alone. In the 117-square-meter four-bedroom master bedroom, whether it is foreign wine, sake or even rice wine, it shows that the owner is a wine tasting expert. Coffee, wine, tea, different scene settings make the room more intimate, and it is also a reminder that you and I will definitely have such friends around us. You believe in the driving skills of the old driver, who can drift across the Akinama Mountain; You believe that the captain who returns from a long voyage must be full of hope; You can also trust a friend with experience, taste, and insight to give you life advice. Longfor Guancui is exactly like this. Being able to think of and do it is a special test of a real estate company's imagination, innovation and execution.
5。 Guancui system, another peak of Longfor Back to the Guancui system, this is a new product sequence that Longfor has incubated and polished for nearly two years, with high-end improvement as the standard, selecting suitable land to realize, the standard is high, the opportunity is rare, and the Guancui system is only three cities for the first time, Beijing, Shanghai, and Chengdu.
After the artistic aesthetics of Yunhesong and the avant-garde aesthetics of the Yuhu realm, the Guancui series is a new work that returns to the natural aesthetics, with life as the center, resort style, relaxation, large balcony, wind and rain corridor, and ultimate storage, all of which are for the service of life and the return to a comfortable and relaxed state. In the past, each series of new products of Longfor will lead the new fashion of the industry, and this time, Longfor Guancui, in addition to product innovation, also has ultra-high cost performance. Those who are familiar with Beijing may know that from Guancui to the west, the house price of Haidian Yongfeng across the street has exceeded 90,000+, and to the south to Shangdi and Qinghe, it is also a price of 100,000+, while the official guide price of Guancui is only 64,000. Looking at the area where Guancui is located, it belongs to the industry first, which is the new center of Zhongguancun Industrial Park 3.0, with the theme of life science and artificial intelligence, which has been quietly developed for more than ten years, gathering a large number of high-end talents, and correspondingly, there is a large number of quality living needs. In addition to the industry first, there are also supporting facilities first. The country's first Chaoji Heshenghui, which opened this year, will have a total area of 450,000 square meters in the future, and there will be no more than 5 commercial centers in Beijing that exceed this area.
As the saying goes, "100 million people come every day, the lively Chaoji Heshenghui has quickly become a new commercial landmark in the north of Beijing. Wanda Plaza, not far away, is expected to open in October 24, and to the west, Haidian Joy City has also been completed, and the opening is just around the corner. The three major businesses provide integrated facilities for eating, drinking and playing, Zhongguancun Life Science Park is responsible for high-end industries, and Longfor Beijing Guancui provides a better life and residence, which is a perfect combination of a new type of job-housing balance benign plate. Guancui has opened its three ultra-fine model rooms of 97 square meters, 104 square meters and 117 square meters, and the future life is preliminarily presented, and the new 129 square meter model room will also be opened soon. Whether it is for buyers or real estate people, it is worth seeing. Longfor's disciple Longfor's unique weapon 5 years ago, Longhu planted a rose of time
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