Perseverance
Source: Bowang Finance
Under the situation of in-depth development of economic globalization, the fulfillment of corporate social responsibility has become a broad consensus of the international community. In mainland China, corporate social responsibility has received more and more attention from the government, associations, enterprises and all walks of life. In the report to the 20th National Congress of the Communist Party of China, the word "responsibility" appeared 10 times. Responsibility is to be the original intention, the mission is on the shoulder, the line is far-reaching, and the responsibility is to interpret the original intention, which fully demonstrates the great power of thought, practice, and the times, and presents more Chinese characteristics, Chinese style, and Chinese temperament, which is exciting.
As a member of the society, Minsheng Financial Leasing Co., Ltd. (hereinafter referred to as "Minsheng Financial Leasing") is no exception, for many years has always been leading the development of enterprises with the concept of "one people's livelihood", adhering to the corporate values of "customer-oriented, people-oriented, steady and far-reaching", earnestly fulfilling social responsibilities, putting common interests above all else as the spirit of enterprise, organically integrating economic development and fulfilling social responsibilities, and taking the corresponding economic, environmental and social responsibilities as conscious behavior. Taking corporate social responsibility as the basis for improving competitiveness has won the recognition of governments at all levels, consumers and all walks of life. It is also through the practice of social responsibility that Minsheng Financial Leasing has embarked on a sustainable development path with the characteristics of the financial leasing industry.
Founded in April 2008 by China Minsheng Bank, Minsheng Financial Leasing, one of the first five bank-based financial leasing companies in China, has grown into a leading service provider in China's leasing industry, a well-known aircraft leasing company in China, the best vehicle leasing company in China, a leader in inclusive financial leasing and a ship leasing company with global influence. As of the end of 2023, Minsheng Financial Leasing has a registered capital of 5.095 billion yuan and total assets of about 190.8 billion yuan, a cumulative net profit of more than 17.5 billion yuan since its establishment, a cumulative investment of more than 765 billion yuan in leasing business, and a cumulative tax payment of more than 14.1 billion yuan.
Minsheng Financial Leasing has been a socially responsible enterprise. In the "2023 Social Responsibility Report" with the theme of "Serving the Public and Caring for the People's Livelihood", Minsheng Financial Leasing not only disclosed its performance in social responsibility practice and performance in 2023, but more importantly, combined with corporate values, industry characteristics and operational highlights, it showed the market its phased results of actively and effectively fulfilling its social responsibilities with practical actions.
01
Risk control is the bottom line, and compliance management is the core competitiveness
In recent years, Minsheng Financial Leasing has actively practiced inclusive finance and accelerated its strategic transformation to retail small and micro businesses. The development of inclusive finance and the high-quality development of retail business are inseparable from the support of strong risk management capabilities. To this end, Minsheng Financial Leasing has set digital risk control as an important strategic direction of the company's financial risk control system, actively introduced new financial technology technologies, and vigorously promoted digital transformation and the construction of an intelligent risk control system.
Through the self-developed intelligent risk control system, on the basis of ensuring data security and compliance, the integration of the whole process risk control system of the retail business has been realized, combined with the underlying support of the digital big data platform, covering the risk management of various process nodes such as pre-lease, lease-in-lease and post-lease of the retail business of Minsheng Financial Leasing. At the "Seminar on Intelligent Finance Helping the Integration of Digital and Real and the Integration of Industry and Education" jointly sponsored by China Times and the Digital Economy Integration Innovation and Development Center of the Central University of Finance and Economics, the list of "Golden Finger Awards" of China Times was announced, among which Minsheng Financial Leasing won the "Annual Digital Risk Control Model" for its outstanding performance in the field of intelligent finance and digital risk control applications.
02
Customer first, effectively protect the rights and interests of consumers
Minsheng Financial Leasing always puts the needs, interests and value of customers in the first place, adheres to the development concept of technology-driven business, concentrates resources to vigorously support the development of inclusive financial business, and provides financial leasing products and services for small and scattered small and medium-sized micro customers in the manufacturing industry to meet their needs for purchasing and upgrading production equipment and replenishing short- and medium-term working capital. At the same time, Minsheng Financial Leasing has carried out measures to establish and improve the customer service system for consumer protection and consumer protection education and publicity, so as to create a reliable brand image of Minsheng Puhui, and have achieved initial results.
In the "21st Century Financial Development Excellent Cases (2023)" event hosted by 21st Century Business Herald, Minsheng Financial Leasing was unanimously affirmed by the review expert team for its outstanding performance in the field of inclusive finance, and won the honor of "Customer Trust Institution", becoming the only financial leasing company in the list to receive this honor.
03
Technology first, accelerate digital strategic transformation
In recent years, Minsheng Financial Leasing has always adhered to the development concept of "digital-driven, professional-winning", relying on financial technology, continuing to promote the in-depth integration of business and technology, building an intensive and digital intelligent operation model, and gradually forming a new pattern of full-process digital operation system.
With its outstanding performance in financial technology innovation, Minsheng Financial Leasing not only won the "Outstanding Digital Operation System Product of the Year" award in the selection of outstanding cases of financial development in the 21st century (2023), but also empowered the company to improve quality and efficiency, promote high-quality development, and embark on the road of digital transformation with financial leasing characteristics.
04
We will focus on green finance to help low-carbon development
Under the guidance of the "dual carbon" strategy, green development and sustainable development have become a new engine to promote the economic growth of the mainland, and green finance is an important and necessary guarantee to promote sustainable development, and it is also one of the ways to promote green development.
Over the years, Minsheng Financial Leasing has actively practiced the concept of green development, attached great importance to and actively fulfilled ESG responsibilities, promoted green finance business from a strategic height, continued to increase financial support for green and low-carbon fields, expanded the green finance industry, focused on customer groups such as clean energy and new energy vehicle industries, continuously improved its comprehensive green finance service capabilities, and actively contributed to high-quality economic and social development and comprehensive green and low-carbon transformation.
05
Gather financial momentum to support rural revitalization
As a new type of financing, auto financial leasing is increasingly favored by small and micro enterprises and individuals in rural areas, which not only plays a positive role in promoting the development of rural economy, but also becomes an important measure for rural revitalization.
Minsheng Financial Leasing provides convenience for small and medium-sized enterprises in "financing + financing" through the inclusive leasing brand "Minsheng Easy Rent". Through Minsheng Easy Rent, enterprises and individuals can obtain the vehicles they need in the form of financial leasing without having to invest a lot of money to purchase them at one time, which greatly alleviates the financial pressure. At the same time, the leasing scheme also has a high degree of flexibility, and the lease term can be adjusted according to actual needs, helping enterprises and individuals to better plan the use of funds. It is through these leasing products that Minsheng Financial Leasing can better support the industrial development of underdeveloped areas.
Of course, the concrete results of the implementation of the social responsibility of people's livelihood financial leasing are far more than that. This CSR report, disclosed for the first time, is not only an important milestone in the practice of social responsibility and green development of Minsheng Financial Leasing, but also reflects the basic concept and requirements of social responsibility, conforms to the development trend of international corporate social responsibility, and is of great significance for leading the practice direction of social responsibility in the financial leasing industry.