Skoda's sales in China plummeted by 42% from January to May! A number of 4S stores were closed down and sold together with Volkswagen

Smart electric travel

2024-06-28 17:14Creators in the automotive field

Since 2018, the sales of the Skoda brand have declined for five consecutive years, from a peak of 318,000 units in 2018 to 21,000 units in 2023. In the first five months of this year, its sales plummeted by 42.4% again, with just over 5,700 units sold.

In the past period, many Skoda 4S stores have been closed one after another, some stores have merged with the Volkswagen brand, and there are only two main sales models in the showroom, Supai and Kodiak, and consumers need to make reservations if they want to buy other models.

Since last year, Skoda has increased its promotional efforts, and the entry version of Korok has been reduced to 114,900 yuan, and the entry version of Supai has been reduced to 131,900 yuan. On June 20 this year, Skoda once again launched a limited-time offer for Supai, and the entry-level version, which was originally sold for 174,900 yuan, is now only sold for 121,900 yuan.

At present, the full cash discount of Octavia PRO is about 35,000 yuan, the naked car price of some cleared models is as low as 99,900 yuan, the full cash discount of Kodiak is about 45,000-50,000 yuan, the full cash discount of Korok is about 40,000 yuan, and the cash discount of Kemik is about 28,000 yuan.

In recent years, the strong rise of independent brands such as Geely, Changan, and Chery has seriously squeezed the living space of joint venture brands such as Skoda. Even if the sales were saved by successive price cuts, the results were still limited. Previously, it was rumored that Skoda was considering withdrawing from the Chinese market, do you think it will follow in the footsteps of Suzuki, Acura, and Renault?

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