Text: 24k double-flower rollers
Pictured: 24k double-flower rollers
In recent years, the development of the mainland automobile industry has been very rapid, from traditional fuel vehicles to new energy vehicles, and then to cars with intelligent technology, the automotive industry can be described as "changing with each passing day".
The iterative upgrading of these technologies has also made many consumers feel at a loss when choosing a car, how should people who want to buy a car in the last two years choose?
In fact, as long as you remember these "3 pieces of advice", you can easily avoid these pitfalls.
"Don't buy the first new cars from car companies".
Autonomous driving, artificial intelligence, electrification, shared mobility...... These cutting-edge technologies have given birth to the two core industries of driverless cars and new energy vehicles, and in the past two years, traditional automakers such as SAIC, BAIC and Changan have actively deployed in these two fields and launched a series of eye-catching new models.
In this blue ocean market, some new generation manufacturers have also rushed in, they either rely on strong financial strength, or rely on their own technical strength and industry experience, to launch a large number of unforgettable new energy models.
However, at a time when consumers are saying "I want to buy an electric car", the situation in China's auto market has undergone some subtle changes.
Although new energy vehicles have become the first choice of consumers, in the past two years, due to the overall slowdown in demand in China's auto market, coupled with the impact of external factors such as the epidemic, the overall trend of the industry has become uncertain.
In order to accurately grasp the market trend, major traditional manufacturers have repeatedly adjusted their product lines, launched models that meet the current market demand, and adopted a more diversified production and sales strategy.
In this context, the domestic craze for buying cars has gradually cooled down.
In fact, in this case, the fierce competition of major manufacturers has become a norm.
Consumers need to be more cautious when buying new energy vehicles at this time.
Because for new energy vehicles, products that are in their infancy are the most critical.
As we said, there is a certain gap between the pilot phase and the mass production phase.
During the trial phase, the product is repeatedly refined and optimized, using the most advanced technologies and processes, regardless of cost, in order to test its feasibility and performance parameters.
However, once it enters the mass production stage, factors such as product cost and efficiency will become the focus of manufacturers' considerations.
Especially the problem of collaboration between suppliers, if the problem of coordination between parts suppliers is not solved, it is easy to have some quality problems.
And as we said, after the mass production stage, manufacturers start to do subtraction to consider cost, efficiency and other issues.
Therefore, consumers should look at these new products rationally and weigh the pros and cons when considering a purchase.
Especially for those who want to get the experience of cutting-edge technology, they may be more inclined to buy these new models after the product has been promoted.
Because at this point in time, the new product has undergone the test of time and has a relatively mature performance in all aspects.
For those who want to pursue stable quality control and word-of-mouth effect, they may choose to launch in the market for a period of time before making a purchase.
Because at this point in time, manufacturers have repeatedly inspected and updated the products, and many problems have been effectively solved.
"Don't buy an electric car that is not 800v".
In the face of today's different power types of vehicles, how do we choose for ourselves?
There are various power types including electric vehicles, range extenders, hybrids, etc., and there are various technology configurations for us to choose from, so we have a sense of where to start.
In the face of such a complex situation, how can you choose the right car?
In fact, don't worry too much, in the last 2 years, you only need to keep these "3 pieces of advice" in mind to avoid many pitfalls.
In particular, "don't buy a non-800v electric car".
Since the advent of Tesla, electric vehicles have become one of the focus of consumer attention around the world.
As more and more manufacturers enter this field to develop electric vehicles, the 800V system has become one of the most promising technologies in electric vehicles.
Although 800v technology is not a first of its kind at Tesla – the Porsche Taycan was launched in 2019 with an 800v architecture – it has become an important measure of EV performance.
There are two main advantages of 800V systems over traditional 400V systems:
1. Increase charging speed;
2. Improved driving performance.
So what exactly are the advantages of it?
The first is the charging speed: in an 800V system, the amount of current inside the battery pack can be reduced and the voltage level can be maintained accordingly, thus increasing the charging speed to more than double that of a 400V system.
For example, the Taycan with a full-size battery pack in an 800v system can charge up to 80% in just 15 minutes – meaning you can get your car fully charged and on the road in as little as 15 minutes.
In comparison, a Model S with the same size battery pack at a 400v system still takes about 25 minutes—which is a long time in everyday life.
Well, for those who are enthusiastic about long-distance driving, the 800v system can undoubtedly provide great convenience.
Then there's the drivability: the use of 800V systems will enable electric vehicles to deliver more powerful and efficient performance levels than traditional combustion engine gasoline engines without sacrificing stability and durability.
Therefore, the 800V system can be said to be a crucial part of the future development direction of electrification and intelligence.
That's why 800V systems are already being adopted by more and more manufacturers.
So, as a consumer, should you consider buying an 800v system?
"Don't buy BBA".
To this day, many people still think that "only by opening a BBA can you save face" and "BBA is more valuable", but in fact, these views are incorrect.
Here's the truth: a car is a tool to drive, not a collectible to look at.
Many people blindly pursue the so-called "face", as long as it is a BBA brand, they can directly ignore whether its various functions and technical configurations match their personal needs.
However, with the rapid development of the mainland economy and the significant increase in people's income level, more and more people have begun to pay attention to the matching degree between the performance of the car itself and personal needs.
Therefore, Chinese consumers have gradually realized that cars should be more personalized and customized, rather than simply pursuing brand face.
There are even many people who blindly believe that the BBA brand must be more valuable than other brands.
Not necessarily:
In recent years, as the competition in the Chinese market has gradually intensified, the German three giants have been forced to reduce their prices in the price war to maintain market share.
As a result, the BBA brand is no longer as secure as it used to be.
In addition, the rapid rise of China's independent brands has made great progress in intelligence, safety, comfort and other aspects, and many independent brands have even been on a par with BBA brands.
Moreover, the market competition is becoming more and more fierce, and the value retention rate of the BBA brand is not high except for a few special categories such as sports cars and limited editions.
A return on investment is only possible by buying an expensive sports car or a limited edition.
For ordinary family consumers, buying a sports car with a price of more than 70 million will only be out of reach.
Therefore, if it is not a special need or the pursuit of special experience, there is no need to blindly pursue the BBA brand or value retention rate when buying an ordinary family car.
The author thinks
As the predecessors said, "different stages need to be treated differently", and when the market direction becomes more and more chaotic, it is necessary to choose carefully.