In the inherent cognition of many people, the three major car brands of Mercedes-Benz, BMW and Audi of Germany are the representatives of luxury cars in the domestic auto market. In fact, it is true that in the domestic luxury car market, the above three car companies account for almost half of the sales.
In addition to good sales and brand recognition, Mercedes-Benz BMW and Audi are also not bad in the domestic market, otherwise how can the phrase "drive BMW and sit in Mercedes-Benz" be passed down for a long time?
As for Audi, not to mention. With the Audi A6L model, it is enough to make the Audi brand "god".
However, with the development of the domestic auto market, after the gradual rise of new energy vehicles, the pattern of the luxury car market has also changed. The new car-making power car companies represented by NIO and Li have also directly locked their opponents in the above three German luxury car brands.
Of course, looking at the fuel vehicle market alone, there is no doubt that the German Mercedes-Benz BMW and Audi are still unbeatable in terms of sales even at the moment. However, after changing the new energy track, in the face of the siege of new car-making forces, German luxury cars have no power to parry.
This can be seen in the price of the model.
As a pure electric version of the BMW 3 Series, the current market price of the BMW i3 is not an exaggeration to describe it as a "big dive", and the current market terminal discount is about 160,000 yuan. So the final price of such a German mid-size luxury sedan is less than 200,000.
Not only pure electric vehicles, but even the fuel version of the BMW 3 Series is currently not small, starting at 100,000 discounts. The landing price of the entry-level model is about 250,000 yuan, if it is placed in the first two years, do you dare to think about the price of the BMW 3 Series?
After talking about BMW, let's look at Mercedes-Benz.
According to media reports, the Mercedes-Benz C-class of the same level as the BMW 3 Series is currently priced at about 200,000 yuan after the discount, which is equivalent to the price of non-luxury brands of Volkswagen Magotan and Toyota Camry at the same level.
The highest drop is, of course, pure electric models. The EQE, a medium-to-large pure electric sedan with a starting price of nearly 480,000 yuan, has a discount of nearly 200,000 yuan, and the current price of the entry-level model is less than 280,000 yuan.
As for Audi, not to mention. The main sales model Audi A4L has dropped by 120,000 yuan. After the discount, the price of the entry-level model is less than 210,000 yuan. Another main sales model, the Audi A6L, is basically sold at a 7% discount.
The Audi e-tron, a medium- and large-sized electric SUV, is said to offer a discount of up to 260,000 yuan.
The above is the market status of mainstream German luxury car brands.
According to the latest domestic luxury car brand average price data released in May, the average price of Wenjie, Denza and Li car-making new forces are all above 300,000 yuan, of which the average price of Wenjie is close to 400,000 yuan, second only to Mercedes-Benz's average price of 440,000 yuan.
BMW's average price was 341,000 yuan, lower than that of Wenjie and Denza. The worst is Audi, which has fallen out of the top ten, with an average price of only 295,000 yuan. If price cuts continue, Mercedes-Benz, BMW, and Audi may soon break away from the luxury car camp.
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