A few days ago, Ideal released the sales list of new forces in the 25th week of 2024, that is, from June 17th to June 23rd.
Judging from the data, the ideal continues to rank first with a sales volume of 11,700, while the sales volume of Wenjie is 10,700, which is once again pressed by the ideal and ranks second.
And this is also the ideal for 9 consecutive weeks to rank first, surpassing the question line.
If nothing else, throughout June 2024, the ideal sales volume will be the first among the new forces, surpassing the question world. Then it will also be ideal to exceed the sales limit for three consecutive months.
Of course, the ideal can surpass the question world, but whether it can exceed the sum of the team of "Hongmeng Zhixing" is not clear for the time being.
After all, now Huawei no longer uses the Wenjie family to fight alone with the ideal, but throws out a series of Wenjie, Zhijie, and Xiangjie, and names it "Hongmeng Zhixing".
But no matter what, for this phenomenon, Yu Chengdong should be nervous.
After all, the ideal and the question of the world, is a direct benchmark model, from the past situation, as long as the ideal sells well, the sales of the question world will be average. And if the performance of the question world is good, the ideal sales performance will be average.
It is difficult to say that these two brands are developing at a high speed at the same time, because the models are opposite each other. M9 vs. L9, M7 vs. L8, L7, and M5 vs. L6......
At the same time, they are all range extenders, refrigerators, color TVs, large sofas, and the concept is a larger body space, more luxurious equipment, and a more technological experience, so many users are choosing one between the ideal and the world.
Therefore, when the ideal sales continue to grow and continuously exceed the question world, the question world will inevitably be under greater pressure.
What's more, at present, the profitability of Huawei's car BU and the profitability of Cialis are all in the world, and even the sales of the entire Hongmeng Zhixing are all in the world.
In fact, this problem has been expected before, so the M7 facelift, the launch of a new model, the M5 also facelift, want to rely on upgrades, to attract users, the effect is definitely there, but there may be a little lag, not so quickly reflected in sales.
Up to now, the cumulative delivery of Ideal has exceeded 800,000 units, and it is also the first Chinese new power brand to reach 800,000 units.
Since the birth of the ideal, it has been very controversial, and there are a lot of complaints, saying that the technology is backward, saying that there is no core technology, that is, the refrigerator color TV sofa, but to be honest, the ideal belongs to the kind of "public opinion has not won, sales have not lost" brand.
So next, the world really has to work hard, if you can't suppress the ideal, then the ideal is only afraid that the sales will be higher and higher, then the pressure on the world will be greater, because when the sales reach a certain level, it will cause qualitative changes, and the ability to attract users will explode, which is also what the world does not want to see.
In addition, it is worth mentioning that at present, Huawei Hongmeng Zhixing already has a number ......of brands, such as Wenjie, Zhijie, and Xiangjie, and it is expected that more X-circles will be launched in the future. At that time, Huawei's halo will not only be exclusive to the world, but the resources will also be tilted, so can the world still win the ideal?