Chinanews.com, Shanghai News, June 29 (Reporter Miao Lu) Shanghai Hongkou District Sports Bureau and Shanghai Hongkou District Culture and Tourism Bureau launched a new sports and cultural tourism project on this special day - the 2024 "Hongkou, Discovery Journey" Five-Star Dazzling Run Discovery Tour Launching Ceremony and Welcome July 1st "Red Hongkou" Run, which was held on June 29 in the Chuxin Lecture Hall on the second floor of the Memorial Hall of the Fourth National Congress of the Communist Party of China (No. 1468 North Sichuan Road), and the streets of North Sichuan Road in Hongkou District jointly participated in the launching ceremony.
Hongkou District is an important source of Shanghai's sports development and an important breeding ground for modern sports in China, as well as rich historical and cultural resources. "Hongkou, Discovery Journey" measures Hongkou District with running, learns and strengthens the body in running, fully excavates the red culture, sports landmarks, cultural landmarks, exhibition resources, fashion business district, waterfront tourism, etc. in Hongkou District, and carefully designs the corresponding six urban running routes in Hongkou District. "Five-Star Dash Run" is the official running group of Five-Star Sports, which invites well-known entrepreneurs, sports stars, hosts, traffic stars, etc. to participate, with extensive social influence and upward positive energy.
"Hongkou, Discovery Journey" is the first cooperation between Hongkou District Sports Bureau, Culture and Tourism Bureau and Five-Star Dash Run Bar, hoping that through the influence and appeal of the members of the "Five-Star Dash Runner" running group and the influence and appeal of well-known road running Vs, the powerful network resources, social resources and health resources of "Five-Star Dash Run Bar" will lead everyone to experience and understand Hongkou's cultural tourism landmarks in the run, and create a new Internet celebrity road running route. The official plans to organize a theme run in Hongkou District once a month, and the "Red Hongkou" run will start from the four memorial halls of the Communist Party of China in July, and check in the Memorial Hall of the Left Union site, the former residence of Li Bai martyr, the Lu Xun Memorial Hall, the Neishan Bookstore, the National Flag Education Exhibition Hall, etc., to fully experience the red gene of Hongkou and present to the party's birthday.
"Hongkou, Discovery Tour" will use the traditional TV media, new media of Five Star Sports, other social media and other platforms to disseminate multimedia, which is also in response to the proposal of the International Olympic Committee to promote the new development of urban sports to present a richer and more interesting tourism experience.
"Hongkou, Journey of Discovery" makes running closer to the public, which is a new attempt after the introduction of the policy of "entering scenic spots, neighborhoods, and business districts" for sports events, creating a new benchmark for cultural tourism in Hongkou, Shanghai, and reading different chapters of Hongkou District through scene-based and immersive running.
"Hongkou, Journey of Discovery" is also the organizer to actively explore the integration of culture and tourism, culture and sports, give full play to the important role of cultural tourism empowerment, and work together to build a Hongkou characteristic cultural tourism brand with "World Lounge" as the core IP, jointly promote the high-quality development of cultural and tourism integration, and take sports as the entry point to lead a new model of cultural tourism and sports linkage. (ENDS)
Editor: Miao Lu