Toyota woke up? With a range of over 1200km, the crown plug-in hybrid model will be launched in October, can it be sold for 200,000 yuan?

GO Car Intelligence

2024-06-30 14:22Creators in the automotive field

Toyota Crown Signia is expected to be launched in China in October this year, which is a plug-in hybrid model with a comprehensive range of more than 1200km. This can basically catch up with the domestic plug-in hybrid models, and it seems that Toyota has woken up and knows what our domestic consumers like. So what price should this crown Signia be set at a reasonable price, and how likely is it to save the situation?

1200km barely passing

In the past two years, Toyota has been smooth sailing in North America, but it has been losing ground in the Chinese market. Originally, the preferences of consumers in the two countries are very close, both like big cars and SUVs, and theoretically they should perform similarly, but in fact they are completely opposite. The principle is also very simple, the models of Chinese brands are more sincere and capable.

Let's take a look at the technical indicators of the Crown Signia, as far as the news revealed so far, the Crown Signia will be a "plug-in hybrid technology model equipped with fast charging". Although it is a product point in Toyota, domestic plug-in hybrid models have basically realized this function for a long time. Even many mini cars now support fast charging.

In addition, under the WLTC standard, the pure electric range is 90km, and the comprehensive range is 1200km. This result looks good, but compared with our domestic models, it looks very ordinary.

From a design point of view, there is not much of a problem, in fact, Toyota's design has always been quite good, and there are some personalized elements in addition to the tradition, including Lexus, which is generally quite popular in terms of styling. The front face of the overseas version of the model uses a central grille similar to the Lexus spindle, and because it is a plug-in hybrid model, the air intake of the engine is not high, and the grille has been reduced a lot.

The headlights are made into a split design, and the upper daytime running lights are slender and arranged in the traditional lighting position, which is integrated with the upper middle grille. The real headlamps are placed on both sides and integrated with the lower surrounding.

The side lines are smoother, a bit like the Lexus RZ, but it's hard to say if it's a reference. The tail through tail lights, which are very common, are made flat and thin, although there is no problem in complying with regulations, but the visual effect feels a little childish. Naturally, there is no straight exhaust at the bottom, and there is no decorative exhaust, which is a simple overall guard plate.

In the interior, dual screens are common, but they use a relatively independent layout, with a deeper dashboard and a cover on the outside to block the outside light. The central control screen is a very common kind. Both screens are 12.3 inches. Under the central control screen, there is a physical button, which can control the function of air conditioning and seats, and the practice of retaining physical buttons is well received. The central channel has a mobile phone storage compartment, power interface, gear shift mechanism, and electronic parking brake.

The interior space looks pretty good, the second row is 4/6 scale down, and you can get a fully flat space after folding, and the trunk space volume looks pretty good.

The competitors are strong

Let's not talk about how much it should be worth, let's take a look at who its competitors are. It may not be very popular overseas, but there are a lot of them in China. According to its body size, with a length of about 4.9 meters and a wheelbase of 2.85 meters, it can match medium-sized or medium-large SUVs in China.

No matter what level of car in China, BYD can give you an opponent, so it is natural to match the BYD Tang DM-i. It starts with a 160 kW electric motor, has an all-electric range of 95 km under the WLTC standard, and a combined range of 1,050 km under the NEDC standard.

One may not be comparable, so let's have another one. Chery Fengyun T9, 150kW electric motor, WLTC pure electric range of 100km, WLTC standard comprehensive range of 1400km.

In such a comparison, it looks similar to that of Crown Signia, and even some of the data is not weak, so the problem is that the Tang DM-i is at least 179,800 yuan, and the high configuration of 200km is 219,800 yuan. The starting price of Fengyun T9 is only 129,900 yuan, and the top configuration is only 169,900 yuan. How much is Crown Signia ready to sell for?

Let's take Highlander as an example, the new model that has just been listed, deducting various rights and interests, the starting price is 229,800 yuan. The length of the car is 4965mm, and the wheelbase is 2850mm. and Crown Signia a level. Then Crown Signia is normally less than 200,000 according to Toyota's routine.

How to go on the road of Toyota

The aforementioned Toyota Highlander's new equity price is 229,800 yuan, which has been greatly adjusted compared with the old model, and compared with the previous generation, the attitude has changed greatly.

It can be seen that Toyota's voice is decreasing, and judging from the sales in the past two years, this situation continues to increase. The new Prado, made in China, is almost uncared for, and everyone is comparing the equation Leopard, Navy G318, and tanks. Toyota is too slow.

But fortunately, they also woke up, and it was not too late to make amends. Adjust the strategy and launch our products suitable for the Chinese market. Now it depends on the specific sincerity. If it really sells for around 200,000, there should be a drama at this level. If we still insist on selling 300,000, we won't be able to evaluate it.

The crown is very important among many older generation riders, and it feels a bit bad in the past two years. I hope that Crown Signia can get the field back, configuration, power, price, sincerity, and fight a good battle. After all, plug-in hybrid models are indeed very popular products in China, and they are very practical.

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