Recently, Ms. Dong Mingzhu questioned Xiaomi air conditioners at Gree's annual shareholders' meeting. She said that Xiaomi claims that its air conditioner sales exceed Gree's, but its air conditioner technology is insufficient, and many of them may be entrusted to other manufacturers for production. As soon as this question came out, it immediately sparked heated discussions, setting off a wave of discussion on Weibo and other social platforms, and "Dong Mingzhu fights fake millet" became the first place on the hot search list.
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Netizens went to the comment area to express their opinions. Some netizens questioned whether Xiaomi has no core technology, and whether it is essentially equivalent to a "shell company", only responsible for brand and sales. Some netizens also said that regardless of the technical content, Xiaomi air conditioners are cheap compared to Gree, and the cost performance is good enough for consumers.
Some netizens pointed out that everyone should consider their own needs and budget when buying electrical appliances, and no matter how good the quality of air conditioning is, it is difficult to become their choice if the price is far away.
In the face of doubts, Xiaomi also quickly responded that its air conditioner has passed the certification of relevant national experts and has core technology and international leading level. Xiaomi also said that it does not want to start a technical dispute with Gree because of this, and it is important to provide users with cost-effective products. This response once again sparked widespread discussion among netizens.
Some netizens believe that this incident reflects the gap in the technical strength of domestic air-conditioning enterprises. Although Gree has certain advantages in traditional brand advantages, Xiaomi has won a user base through big data and Internet ideas, and its own technology is also competitive in some aspects. Both companies have their own strengths in terms of technology and marketing tools, and consumers benefit from them.
There are also comments that Dong Mingzhu's move may be an attempt to consolidate its brand position by publicly questioning Xiaomi. However, due to Xiaomi's proper response and its price really benefiting the public, it is difficult to return user traffic in the short term. Both technical strength and price practicability need to be taken into account, and it is also surprising whether Gree needs to adjust its strategic direction in the future.
To a certain extent, this incident has strengthened the competitive power of domestic air-conditioning enterprises in technology research and development and consumer services. As the biggest beneficiary, consumers will be able to enjoy better and more affordable products and services. As long as the two companies can abide by their original intentions and respect customers, the domestic air-conditioning industry will usher in a new golden period of development.
Generally speaking, the heated discussion set off by the "Dong Mingzhu crackdown on fake millet" incident can be said to have helped enhance the competitiveness of domestic air-conditioning companies from a point of view. However, we should see that technical strength and product quality require long-term cultivation and accumulation.
Now that the era of consumers has arrived, consumer rights are increasingly protected. Companies that focus only on short-term PR effects or market competition may overlook deeper product and service improvements. At the same time, exalting one's own family too much and belittling others is also not in line with the trend of rational consumption.
It is believed that only by fully respecting and listening to consumer needs, continuously optimizing products and improving after-sales, and promoting the progress of the industry can we achieve real and long-term sustainable development. I hope that in the future, both Gree and Xiaomi can face users and society with a responsible attitude, respect each other as the principle, and create a sustainable future together.
In the end, no matter which brand you choose, your main focus should be on the product itself. Only truly warm the family and illuminate life is the duty of the electrical industry. It is expected that all enterprises can consider this and work together to provide more humane and intimate services for the people.
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