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Ever heard of Honey Snow Ice City? Recently, this bigwig in the beverage industry has made a lot of noise.
They have launched a new drink with an elegant name, "Sticky Lemon Tea".
However, the taste of this tea is really surprising and has become a hot topic.
Do you know that this glutinous lemon tea is actually a "mix" of glutinous rice and lemon.
This combination is like a sweet princess and a sour witch together, forming an indescribable taste.
To be honest, this flavor is really hard to describe.
Although the smell has made many people frown, it has unexpectedly attracted a group of consumers who are looking for a novel experience.
Especially in the two-dimensional cultural group, the evaluation of this drink can be described as "foot odor".
You heard it right, it's "smelly feet".
Some netizens even joked that this taste is like "a day's stockings in shoes".
Let's analyze the cause of this taste.
Glutinous rice and lemon are very different in taste.
Glutinous rice is sweet and soft, while lemon is sour and refreshing.
Wouldn't it be a "taste war" to fuse the two? Sure enough, this unique chemistry creates extreme divisions in the senses, making people love and hate.
Interestingly, in certain cultural circles, such as the "Ark of Tomorrow" gaming community, this peculiar taste has become a fashion label.
Players tried the drink and then shared their feelings with the community.
Some players describe the feeling after trying it as the smell of inhaling socks that haven't been washed for a few days, and although it sounds a bit "heavy", it is addictive because of its uniqueness.
What's even more surprising is that this special flavor of the drink has not only caused a sensation in the ACG community, but has even sparked a rush in the wider market.
It sold out quickly, which is really jaw-dropping.
This phenomenon not only reflects the market's pursuit of novelty, but also reflects the acceptance and curiosity of non-traditional aesthetics in current pop culture.
Nowadays, the two-dimensional enthusiasts are really daring to try more and more.
They are no longer satisfied with pursuing traditional moe culture, but are more eager to explore different subcultural elements.
This unique taste of "beautiful girl's foot odor" is a manifestation of their exploration.
Speaking of which, this kind of foot fetish culture actually has roots in ancient times.
Since the foot is considered a private part, its rare display gives people a sense of mystery about it.
And now, this sense of mystery has evolved into a unique aesthetic pursuit.
Not only that, but the phenomenon of foot fetish is quite common among two-dimensional gamers and otaku.
Although the two-dimensional culture has gradually moved towards the mainstream, the social image of the otaku group seems to remain in some old stereotypes.
They may experience loneliness and marginalization in real life, so they see two-dimensional characters as a way to escape reality.
And the two-dimensional products launched on the market also meet their needs.
Some otaku are really overly emotionally invested in two-dimensional characters.
For example, at a certain comic convention, there were otaku fans who publicly confessed to the cosplay actors.
This kind of excessive emotional expression not only shows emotional extremes and lack of maturity, but also allows us to see certain psychological and social problems that exist in this cultural circle.
After all, this "glutinous lemon tea" from Mixue Bingcheng is really love-hate-hate.
It's not just the launch of a new drink, it's a microcosm of the current cultural phenomenon.
While most people may be disgusted by the taste, it has sparked a great deal of interest among specific groups.
This also allows us to see the market's enthusiasm for novelty and the rise of some non-mainstream aesthetics in contemporary youth culture.
While these cultural phenomena may deviate from traditional aesthetics, they are also part of the multicultural expression of today's society.
For Mixue Bingcheng, how to find a balance between innovation and maintaining brand image and ensuring food safety in the future is a big challenge.