In the fourth week of June (June 22-June 28), what are the things in the cross-border e-commerce track? The following is a review of the latest developments of import and export cross-border e-commerce platforms, service providers and cross-border e-commerce in various places brought by the deputy secretary-general unit of the "Belt and Road Top 10 Influential Social Think Tank" and "China Cross-border E-commerce 50 Forum".
【Quick Facts】
1. Amazon's market capitalization exceeded $2 trillion for the first time
2. FedEx is considering divesting its freight business
3. The first stop of the seven major cross-border business centers of rookies settled in Yiwu
4. Matches announced that it will be permanently closed on June 30
5. Temu's Australian customer base surpasses that of local retailers
6. Amazon will launch a "low-cost store"
7. The Brazilian Federal Tax Service announced a new plan for import tax on cross-border parcels
1. Domestic platform dynamics
TikTok tests AI live ad feature
On June 22, it was reported that TikTok plans to launch a new feature called Symphony Digital Avatars, which allows brands to use AI to generate human ads during the advertising process to increase the "human touch" of ads and increase consumers' shopping intentions while meeting brand marketing needs. Currently, the feature is in beta.
AliExpress has partnered with Brazilian retail giant Magalu
On June 25, AliExpress, AliExpress, a cross-border platform under Alibaba, reached a partnership with Magazine Luiza (also known as Magalu), the third-largest retailer in Brazil by sales. Under the agreement announced on June 24, AliExpress will become a third-party seller of Magalu.
Cainiao plans to open seven cross-border merchant centers
On June 25, Cainiao announced that it plans to land seven cross-border business centers throughout the year, radiating 20 industrial belts across the country, and the first stop will be settled in Yiwu. According to the cross-border e-commerce station of the network economic society, by strengthening the construction of local service teams and tailoring cost-effective international express solutions for small and medium-sized overseas merchants, it can save up to 5-10% of logistics costs.
TikTok Shop严禁赌博属性商品
On June 25, TikTok TikTok Shop cross-border store released strict rules and regulations for the Southeast Asian market (except Thailand), aiming to maintain the platform's positive shopping environment and user trust. The rules prohibit any form of gambling promotion or sale of gambling-related merchandise, and prohibit gambling promotions such as Wheel of Fortune.
Temu's Australian customer base outpaces local retailers
On June 25, it was reported that Temu's online customer base in Australia grew significantly in May, outpacing local retailers such as Coles, Flybuys and Bunnings. Nearly 21.1 million Australians aged 14 and over visited a retail website or app in May, according to Ipsos iris.
TikTok Shop Philippines Launches New Person-to-Business Feature
On June 27, TikTok Shop Philippines brought good news to local store operators, announcing that the subject conversion between personal accounts and business accounts and the upload process of relevant supporting materials (COR) will be greatly simplified. This change means that merchants can now do this on a single page, without having to switch between multiple interfaces.
DHgate prohibits the registration of seller accounts through the coding platform
On June 28, DHgate announced that the platform has long been strictly cracking down on the use of seller information registered through the coding platform, and will strengthen the identification and crackdown on such accounts registered with false information in the near future.
Second, foreign platform dynamics
Amazon launches "new tools for big insights"
On June 25, Amazon launched two new features to efficiently improve the quality of your Store through "big insights" data. The first is the Store Quality Rating Report, and the second is the addition of three key metrics to the Store's Data Insights dashboard: average bounce rate; average length of stay; New visitors.
eBay US: eBay International Shipping feature settings updated
6月25日,所有使用eBay International Shipping ("eIS")服务的eBay卖家帐号均引入了新的功能切换开关,允许eBay可以将卖家的刊登物品运输到目前卖家不提供物流服务的国家/地区(Exclude shipping locations)。
Wildberries opens its first order pick-up point in the Kuril Islands
On June 25, online retail giant Wildberries opened its first order pick-up point (PVZ) in YuzhnoKurilsk (Kunashir Island) in the Kuril Islands, providing convenient online shopping services for local residents, which has been in operation for a month and has successfully delivered thousands of orders from mainland China to buyers.
Amazon Prime Day 2024 is finalized
On June 26, Amazon announced that the 10th Amazon Prime Day will be held globally on July 16-17. This year's Prime Day will cover Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, UAE, USA and UK.
Ozon cross-border stores will restrict the sale of products such as electronics
On June 26, Ozon will impose sales restrictions on electronic products, automobiles, motorcycles, and DIY tools for sellers in China. Considering the impact that sales restrictions may have on sellers' businesses, Ozon advises domestic sellers to focus on other categories: fashion, home, children, and pets are currently unrestricted, and encourage sellers to expand their business in these areas.
Walmart is hosting its biggest sale in July
On June 26, Walmart announced that it would hold its fourth major promotion of the year, "Walmart Deals," in July, which is also the largest event ever. The event will run from Monday, July 8 at 5 p.m. ET to Thursday, July 11 at 11:59 p.m. ET.
Amazon's market capitalization exceeded $2 trillion for the first time
At the close of the U.S. stock market on June 26, Amazon's stock price rose 3.9%. Since the beginning of this year, the company's stock price has risen by more than 26%. Amazon.com's market capitalization topped $2 trillion for the first time on Wednesday, becoming the fifth U.S. company to exceed $2 trillion in market capitalization.
Target will launch a promotion in July
On June 27, according to foreign media reports, Target announced that it would launch a large-scale promotional event, Target Circle Week, in July. It is understood that Target Circle Week will last for a week, from July 7 to July 13, and is open to users of its free Target Circle membership program
Shopee Mexico launched the "Consolidated Payments" feature
On June 27, Shopee Mexico will launch an innovative "Consolidated Payment" feature on July 3, 2024, aiming to improve the shopping experience of buyers and help sellers increase their orders. This feature allows buyers to combine orders from multiple stores into one payment when placing an order, and as long as the total amount of the order reaches the platform's free shipping threshold, the customer can enjoy free shipping.
Amazon will launch a "low-cost store"
On June 27, it was reported that Amazon plans to launch a new section on its website dedicated to low-cost fashion and lifestyle items, allowing Chinese sellers to ship directly to American consumers. An informed seller said that judging from the limited information disclosed by the official at present, it is similar to the "full custody" model that is prevalent in the current industry, focusing on white label, low price, and cross-border small package direct delivery. The store was announced Wednesday at an invite-only conference for Chinese sellers.
Matches has announced that it will be permanently closed on June 30
On June 28, Matches, a well-known British luxury e-commerce company, will officially close at midnight on June 30 and offer consumers an additional 20% discount, including Prada, Moncler, The Row and more. The closure of the e-commerce market further highlights the enormous challenges facing the current luxury e-commerce market.
3. Dynamics of cross-border e-commerce service providers
Shopify and Target have teamed up to expand the third-party seller market
On June 25, according to foreign media reports, the American retail giant Target announced a partnership with Shopify to allow Shopify sellers to sell products through its third-party platform Target Plus. Shopify sellers in the United States can apply to sell online on Target Plus through the Marketplace Connect app.
Shopify推出AI工具提振电商收入
On June 26, Canadian e-commerce platform Shopify unveiled a series of new AI-powered features designed to enhance the user experience and drive revenue growth. The new tools include a sidekick assistant and an image editing tool that allows businesses to optimize images in marketing materials on their smartphones and query customer behavior data with the help of chatbots.
FedEx is considering divesting its freight business
On June 28, FedEx considered divesting its freight business. "FedEx management and the Board of Directors are evaluating the role of FedEx Freight's business in the structure of the company's portfolio and potential measures to further unlock sustainable shareholder value." During the earnings call, FedEx President and CEO Raj Subramaniam declined to provide more details on the assessment of the division, saying the process was "well underway."
Fourth, industry dynamics
Indonesia's e-commerce market is expected to exceed US$53 billion in 2025
On June 25, according to GlobalData e-commerce analysis, Indonesia's e-commerce market will achieve an 18.3% growth in 2023, reaching US$37.6 billion. Its market penetration is expected to grow from 1% in 2020 to 3% in 2024, and is expected to exceed $53 billion by 2025.
The Brazilian government cracks down on illegal mobile phone sales on e-commerce platforms
On June 25, according to foreign media reports, Brazil's National Telecommunications Agency (Anatel) issued new rules and sanctions against the sale of illegal smuggled mobile phones on Amazon, Meikeduo and other platforms. According to Anatel's latest survey, on Amazon, 51.52% of mobile phone ads involve uncertified and illegal mobile phone products, and the proportion of Meikeduo is 42.86%, both of which are listed as "non-compliant".
Shanghai's cross-border e-commerce volume increased by 109% year-on-year
On June 26, it was learned from Shanghai Customs that since the beginning of this year, the development of cross-border e-commerce in Shanghai has continued to boom in import and export, and the scale of trade has reached a record high. Pudong Airport and Hongqiao Airport have covered 277 navigation points in 51 countries and regions around the world, and in the first five months of this year, the cross-border e-commerce cargo volume of Shanghai's two major airports reached 181,300 tons, a year-on-year increase of 109%.
Brazil's Federal Tax Service has announced a new scheme for import taxes on cross-border parcels
On June 27, local time, the Brazilian Federal Tax Service announced the specific plan and details of a new round of import tax on cross-border parcels in the form of an open letter on its official website. Specifically, it includes: 1. Levying a 20% import tax on all imported e-commerce packages under $50; Second, a 60% import tax will be levied on imported e-commerce packages of $50-3,000; Third, e-commerce platforms that join the compliance tax payment plan can enjoy the convenience of advance pre-declaration and fast customs clearance.
Hainan Province is soliciting guidance on promoting the development of cross-border e-commerce
On June 27, the Hainan Provincial Department of Commerce recently issued an announcement on soliciting opinions on the "Guiding Opinions on Promoting the High-quality Development of Cross-border E-commerce (Draft for Comments)", and the deadline for feedback is July 6, 2024.
The new U.S. cosmetics regulations come into effect, and unregistered FDA will face a ban
On June 28, the U.S. Food and Drug Administration (FDA) implemented a new cosmetics regulation aimed at strengthening the supervision of the cosmetics industry and ensuring the health rights of consumers. Specifically, from July 1, 2024, all cosmetics exported to the United States must complete FDA registration before they can be cleared and sold, and unregistered cosmetics will face the risk of being banned.