In the streets and alleys of fourth-tier cities, a small supermarket named Fat Donglai has quietly risen, with its unique business model and remarkable performance, it has become a dazzling new star in the business world, this business miracle is known to more and more people, what makes this little-known small supermarket, in just a few years to achieve a gorgeous turn from obscurity to a blockbuster?
Back on June 30, 2024, a news about Fat Donglai caused an uproar on the Internet. This supermarket, which has only 13 stores, has achieved an astonishing annual profit of 140 million yuan in a small area of fourth-tier cities, far exceeding its original profit plan of 20 million.
What's even more incredible is that the supermarket's turnover rate is almost zero, and employees have said that working at Fat Donglai is a happy thing.
Fat Donglai's success is not accidental. From the very beginning, this supermarket has adhered to a unique business philosophy: people-oriented, customer first.
In Fat Donglai, employees are regarded as the most valuable wealth of the company, and they not only enjoy generous treatment and benefits, but also get full respect and trust. This people-oriented management philosophy makes employees willing to pay more efforts and sweat for the development of the company.
At the same time, Fat Donglai also attaches great importance to customer experience. They firmly believe that only by truly caring about the needs and feelings of customers can they win the trust and loyalty of customers. Therefore, Fat Donglai has made great efforts in commodity procurement, display, service, etc., and strives to make every customer feel at home shopping experience.
In addition to the people-oriented business philosophy, Fat Donglai has also made bold innovations and attempts in business strategies. They adhere to the steady development strategy of not going public and not expanding, and devote more energy and resources to improving service quality and product quality.
In addition, Fat Donglai has also implemented a system of actively closing stores one day a week, so that employees have enough time to rest and recharge, so as to ensure that they can stay in the best condition while working.
This unique business strategy makes Fat Donglai stand out in the highly competitive market. Although they have a small number of stores, each one has become a shopping paradise for locals. Customers have said that shopping in Fat Donglai is not only a pleasure, but also a kind of trust.
The success of a business is inseparable from a good reputation and public relations strategy. Fat Donglai has also done a great job in this regard. They are not only actively involved in various public welfare activities and social responsibility projects, but also good at using public relations activities to enhance their brand image and popularity.
In a consumer complaint caused by a product quality problem, Fat Donglai quickly took proactive measures to deal with it. They not only apologized to consumers and refunded them in full, but also took the initiative to compensate for the loss of 9 million yuan. This initiative has won wide praise and recognition from consumers, and has also greatly improved the brand image of Fat Donglai.
A veteran employee who has worked in Fat Donglai for many years said: "Working in Fat Donglai is like being in a big family, we care about each other and help each other. The company not only cares about our work and life, but also provides us with various training and development opportunities. Working here has made me feel happier and more fulfilled than ever. ”
Looking forward to the future, Fat Donglai will continue to adhere to the people-oriented business philosophy and innovative development strategy, and continuously improve the quality of service and goods. At the same time, they will also actively participate in social welfare undertakings and environmental protection projects and other social responsibility projects, and make more contributions to the society.