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A new chapter! Suntory's Majestic Whisky Starts a New Five-Year Plan!

author:Zhao Dong drinks and eats
A new chapter! Suntory's Majestic Whisky Starts a New Five-Year Plan!

Maker's Mark whisky is a world-renowned American whiskey brand, founded in 1953 and first marketed in 1958, part of the Suntory Global Spirits Group. In the 2023 global spirits brand sales list released by The Spirits Business in 2024, MeiG has become the fourth largest American whiskey brand in the world in terms of annual sales volume of 3 million cases (9L/case), and ranked 79th in the global spirits sales list, ranking among the top 100 spirits brands with the highest sales volume in the world.

A new chapter! Suntory's Majestic Whisky Starts a New Five-Year Plan!

Maker's Mark 46 is a wine under its belt. In the early years, Meige wanted to add more flavor to her bourbon, so after research, she carried out an experiment of adding oak strips to the barrel. After many experiments, Meige found that the No. 46 experimental scheme, that is, the solution of adding 10 new French oak sticks to the barrel, was the most perfect, and the resulting wine had a complex taste and less miscellaneous flavors, and finally this scheme was finalized and became the fixed recipe of Meige 46 we drink today. Because of its good taste and affordable price, Meige 46 has become one of the ration wines of many whisky gourmets. Later, Wood Finishing Series (WFS) was also developed from this to create a series of sparkling wood strips, and a wide variety of wines were launched, and a variety of different wood strips added a variety of different flavors to Majestic whisky.

A new chapter! Suntory's Majestic Whisky Starts a New Five-Year Plan!

On June 25, 2024, MeiG announced the opening of a new chapter for WFS. Starting this year, MeiG has developed a five-year plan for WFS to launch one wine per year under the WFS series, the first of which is called The Heart Release (THR). "The core theme of the new chapter of WFS will focus on the team behind Mega, the winery employees, and especially our winemakers," the official introduction said. These whiskies will pay homage to the unique role they played in shaping Majestic Whisky. In 2024, WFS's first spirit, THR, celebrates all team members across the distillery who share their vision with Mega and incorporate their insights into the final whisky product. Next year's next WFS whisky will tell another story from our employees at Loretto, so stay tuned."

A new chapter! Suntory's Majestic Whisky Starts a New Five-Year Plan!

THR is an unaged, age-free pure bourbon whisky, although it is not officially clear, but because the alcohol content of THR is not fixed, it may be a single barrel or a small batch, and the official alcohol content range is 53.5% ABV to 57% ABV, and the capacity is 750ml. The official suggested retail price is US$74.99, which is about 545 yuan at the current exchange rate. This is a limited U.S. whisky, which will be available in the United States from July 2024, and it has not been officially stated whether it will be sold in other markets around the world in the future. If you're interested, and you're in the U.S., or have a way to buy alcohol in the U.S., you can look for it. In the future, Meige will launch more wines under this series, we will continue to pay attention to future trends, if there is more information, we will bring it to you in time, and you will not miss it by following this account.

A new chapter! Suntory's Majestic Whisky Starts a New Five-Year Plan!
A new chapter! Suntory's Majestic Whisky Starts a New Five-Year Plan!

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A new chapter! Suntory's Majestic Whisky Starts a New Five-Year Plan!