On June 29, Qiantang (New) District, Hangzhou City, Zhejiang Province and Yokohama Rubber Co., Ltd. held a signing ceremony for project investment cooperation.
Yao Gaoyuan, Mayor of Hangzhou, attended the ceremony and witnessed the signing.
It is understood that Yokohama Rubber plans to build a tire production line with an annual output of 14 million sets in Qiantang (new) District.
The new project aims to start construction within this year and is expected to start production in 2026.
According to the data, in December 2001, Yokohama Rubber founded Hangzhou Yokohama.
The plant has an annual production capacity of 6 million tires for cars and SUVs.
The expansion of investment on the basis of the original plan aims to further optimize the layout of production capacity and increase market share.
Tire World Network has learned that in 2024, Yokohama Rubber released a three-year medium-term management plan "YX2026".
The goal of its passenger car tire business is to maximize the proportion of sales of high value-added products.
These include the global flagship brand ADVAN, the pickup truck tire brand GEOLANDAR, and winter tires.
In order to achieve this goal, Yokohama Rubber has made great efforts to expand its business in the Chinese market, continuously strengthening product development, and expanding its new vehicle business.
At the same time, we will continue to deepen sales channels, innovate sales models, and open up a broader market.