"How long does it take to cook a bowl of sweet and good rice?" The time can be very short, as short as 30 minutes to taste the five-star good rice with full color and flavor; But this time can also be very long, as long as the United States rice cooker from the 90s to the present 30 years, set up a research and development team of more than 200 people, spanning more than 15,000 kilometers, researching more than 1,000 kinds of rice in the vast land of China, just to get closer to the satisfactory answer in the hearts of consumers.
Spanning 15,000 kilometers, only by knowing rice can you cook sweet and good rice
In order to let more people eat sweet and good rice, Midea has delved into rice research and read rice. To this end, Midea has invested more than 12 million yuan to establish a healthy and delicious research laboratory, which is the first nutrition laboratory in China's home appliance industry to be recognized by the national assessment agency CNAS, and more than 80% of R&D personnel have master's and doctoral degrees. Dr. Li Jing, the head of technology, once said: "Midea is not only researching rice cookers, but also devoting itself to researching how to make rice better." This is not just an empty slogan, but a promise that Midea has made to consumers after crossing more than 15,000 kilometers of rivers and mountains in 15 years.
In order to make a rice cooker cook the same sweet rice in different regions of the country, different water and soil, and different rice, the Midea rice cooker R&D team has spent 15 years and spanned 15,000 kilometers to draw the industry's first "rice map". Li Jing said: "Since 2010, we have collected more than 1,000 kinds of rice from Huishui in Guizhou to Hubei Mountain, from Yili in Xinjiang to Wuchang in Heilongjiang, and conducted more than 1,000 cooking studies on each type of rice, simulating harsh cooking conditions such as low altitude, severe cold climate and plateau in the laboratory, building a cooking database containing 1,400 kinds of rice, condensing 8 types of rice cooking curves, and realizing 'one meter and one curve', so that users all over the country can make the same sweet five-star rice." ”
Not only that, "the cooking electronic control laboratory needs to conduct various thorough tests on all new rice cooker products, including rice cooking curve debugging and product performance testing. Each rice cooker is individually tested at different temperatures, pressures, rice volumes, and water volumes to ensure that the cooking curves and programs under different conditions are in line with the ideal settings to achieve the best taste of the rice. Ren Pengbo, head of Midea's cooking intelligent control technology, explained that in order to meet the standard of five-star good rice, Midea rice cooker has mastered the differentiated characteristics and cooking characteristics of different rice varieties through years of accumulation and precipitation, and formulated an exclusive cooking system for different varieties of rice to ensure that different varieties of rice achieve the best cooking effect.
30 years of technology precipitation, understand technology in the main channel against the trend to break through
Midea rice cookers not only understand rice, but also understand rice cooking techniques. With 30 years of ingenuity, Midea rice cooker has precipitated a series of rice cooking technologies such as pressure, IH heating, inner tank, and algorithm, and cooked sweet five-star rice with technology.
Since the launch of China's first smart rice cooker in 1994, Midea has always adhered to technological innovation and continuously led the forefront of the industry, successfully developing China's first IH rice cooker, the first pressure rice cooker, the first low-sugar rice cooker, the first AI automatic rice cooker, the first Chiyan rice cooker and other representative products.
Taking Chiyan dual heat source IH patent technology as an example, this is also one of the core patented technologies pioneered by Midea and self-developed breakthroughs. In order to break through the blockade, the R&D team rose to the challenge and fought for more than 700 days and nights, focusing on the heating control of the Chiyan wire reel, and finally successfully developed the patented technology of Chiyan IH. Compared with Japan's upper lid IH technology, Midea's upper lid Chiyan IH heating technology realizes the accurate measurement of the temperature of the lid plate and the temperature in the pot at the same time through one sensor, which establishes Midea's leading position in the upper lid Chiyan IH heating technology.
Up to now, Midea rice cooker has more than 6,500 authorized patents, including more than 1,500 invention patents and nearly 200 PCT patents, making it the most innovative enterprise in the global rice cooker industry. Among them, some patents have won professional awards such as China Patent Excellence Award, China Design Gold Award, Guangdong Patent Silver Award, etc., and Midea rice cooker has firmly built a brand moat with a strong patent matrix layout.
Product refinement and iteration, understand that users refine and cook good products
The unremitting efforts of Midea's rice cooker R&D team across thousands of rivers and mountains, the cooking research that adheres to the original intention, and the accumulation of innovative technologies have finally converged into a series of high-quality rice cooker products from Midea. Over the past 30 years, Midea has a deep insight into user needs, and has developed more than 1,200 rice cookers, accompanying more than 200 million families to grow together.
This year, Midea brought Chiyan Zhenxiang Titanium 0 Coated Rice Cooker to the grand debut, the new product continues the classic of Chiyan Zhenxiang, adopts Midea's first Chiyan dual heat source IH patented technology, and is matched with bio-grade healthy titanium 0 coated liner, providing a rice cooker boutique that can open the lid and spray incense, no reflux, and healthy and uncoated for people who pursue consumption upgrading and health.
Midea's Chiyan Zhenxiang Titanium 0-Coated Rice Cooker uses the world's recognized non-toxic biophilic metal, known as the "life metal", and a newly upgraded 99.9% bio-grade pure titanium 0-coated liner, which is also widely used in high-tech medical fields such as heart stents, human bones, and dental crown treatment, which is safe, durable and healthier. At the same time, the titanium 0 coating liner also adopts bionic lotus leaf anti-stick technology, which simulates the superhydrophobic structure of lotus leaves, effectively solving the problem of rice sticking to the pot.
In addition, Midea's Chiyan Zhenxiang Titanium 0 Coated Rice Cooker is equipped with Midea's first Chiyan dual-heat source IH patented technology, innovative top IH heating technology, with bowl-shaped IH heating at the bottom, and upper and lower double IH heat sources form Chiyan wrapped IH heating on rice grains, which fully promotes starch conversion and makes the rice taste sweeter. At the same time, the rice cooker also innovatively customizes the two-stage independent cooking curve at the top and bottom to realize the full-dimensional three-dimensional circulation heating in the pot, stimulate the deep aroma of rice at the professional level, and the aroma of rice is fragrant at the moment of opening the lid, so that every user can enjoy the five-star good rice of "fragrant, sweet, loose, glutinous and moist".
Behind the success, there are always a series of astonishing numbers, more than 200 100 R&D teams, 15 years across 15,000 kilometers, in-depth research on more than 1,000 kinds of rice, and more than 1,000 cooking tests...... Behind each set of numbers is a story, which is not only a passionate collision between ideas, but also a bold decision at the enterprise level, and an exploration of countless people's beliefs. On the road full of thorns, countless hard work turned into nourishment, and it has borne fruit today. And all the hard work has always been only for a bowl of sweet and good rice, and the Midea rice cooker has not changed since the beginning of 30 years.
From the launch of the first smart rice cooker in 1994 to the launch of the Chiyan Zhenxiang Titanium 0-coated rice cooker, Midea has spent 30 years across thousands of rivers and mountains, constantly iteratively upgrading, improving the efficiency of rice cooking, and successfully upgrading "a bowl of rice" to "a bowl of sweet five-star rice", giving back the trust of every consumer in the past 30 years with health and deliciousness. In the future, Midea will continue to insist on R&D and innovation to bring a healthier and more delicious sweet five-star rice experience to more families.