In 2024, the 33rd Summer Olympic Games, which attracted global attention, will be held in Paris, France, and for 40 years since China won the gold medal for the first time in 1984, China's sportsmanship has supported the athletes of the mainland national team to make history in the Olympic arena again and again, showing the Olympic spirit of hard work.
Recently, Senge Integrated Stove and the General Administration of Sports of the People's Republic of China jointly launched the ceremony of "Senge Helps the National Team to Compete in Paris", and officially announced the brand activity of "China Wins a Gold and Senge Gets a Free Order"! Senge will help the Chinese team to go to the Paris event, ignite passion, work hard, and win the gold in Paris.
Zhou Qiurui, Deputy Director of the Training Bureau of the General Administration of Sports, Lu Yu, Director of the Business Development Division of the Training Bureau of the General Administration of Sports, Fan Jiachen, Deputy General Manager of Senge Intelligent Kitchen Appliances, Lin Danxia, Director of Senge Intelligent Kitchen Appliances Brand Center, and other leaders attended the meeting.
As a guarantee product for the preparation of national team athletes of the Sports Training Bureau, Senge forges ahead, supports the spirit of Chinese sportsmanship with the quality of champions, and writes the power of the brand with the spirit of champions, and Senge will also inject "faster, higher, stronger" into product creation and development, bring one "surprise" after another to the people, and write "champion" quality kitchen for us.
Integration empowers quality to win the championship
Behind the brand mission of "making kitchen life more quality", Senge strives to integrate "China's quality champion strength" into the blood of enterprise development, reach users in a more people-friendly and close-to-life way, empower products with champion quality, and help every consumer become an all-round champion in the kitchen.
Senge's champion Zhang Yufei's same intelligent washing integrated stove - whale washing small stove Z60 is one of the milestones witnessed on the road of Senge's casting "champion quality".
In the process of research and development for up to 3 years, Senge has repeatedly carried out more than 3,000 tests and improvements on the whale washing stove Z60, innovatively combined the spray system, inlet and drainage system with the steam oven, and developed the world's first and the world's leading automatic washing technology for the steam oven liner, overcoming the cleaning pain points of the integrated stove in one fell swoop, and realizing the transformation from "innovation" to "innovation", marking that the integrated stove industry is entering a new era of "intelligent washing and steaming", and writing the "champion quality" and continuous pursuit of excellence with strength to break through innovation Champion Spirit".
As a leading brand in the industry, over the years, Senge has always adhered to high-quality development, excellence, the pursuit of excellence, helping the road to the champion with science and technology, responding to the call of the country to "strengthen the country with quality" and "sports power", deeply practicing the integrated development of "sports + kitchen appliances", establishing a high-quality vane in the industry, and continuously cultivating for the "China Champion Kitchen" to go to the world.
Brand resonance wins in Paris
The enthusiasm for sports is undiminished, and the enthusiasm of champions is undiminished.
In the past year, Senge has been deeply cultivating the way of "sports marketing", constantly renewing and upgrading its brand image, and constantly leading the innovation and development of the enterprise under the guidance of the tenacity and excellence of China's sportsmanship.
In February 2023, Senge was selected as the integrated stove of the Training Bureau of the General Administration of Sports of China, and with brand resonance, it formed an indissoluble bond with sportsmanship;
In March 2023, Senge became a preparation guarantee product of the Training Bureau of the General Administration of Sports of China, providing quality product guarantee for 13 national team athletes, and starting the escort journey for Chinese athletes;
In April 2023, Senge officially announced that Xu Xin, the Olympic champion in table tennis, Luo Xuejuan, the Olympic champion in swimming, and Sun Yiwen, the Olympic champion in fencing, will become the spokesperson of Senge's brand image, establishing the concept of "champion brand" for the first time;
At the end of April 2023, Senge and the image ambassador of the Asian Games, Luo Xuejuan, participated in AWE, laying the foundation of Senge's "helping the road to champions with science and technology";
In October 2023, Senge will build customized kitchen appliances for athletes' apartments for the Training Bureau of the General Administration of Sports of China, so that "champion products" can be integrated into the life of champions;
In October 2023, Senge, as the only company in the industry to receive an invitation, walked into the first China Outdoor Sports Industry Conference; Open up a new scene of "kitchen" and interpret the high quality of "champion";
In November 2023, Senge launched the Champion Glory Quality Tour, which resonates with the Chinese sportsmanship and makes the brand more powerful;
In February 2024, Senge signed a contract with Zhang Yufei, the world champion of swimming, to become the spokesperson of Senge's brand image, and launched the "2024 China Champion Kitchen Plan" and the "2024 Senge Champion Healthy Diet National Promotion Plan", once again deepening the image of the "champion brand", further getting closer to the masses, and forming a virtuous circle of brand effect;
From the perspective of time, Senge's series of brand actions not only make the brand younger and more technological; It also carried out the sublimation of marketing content and brand influence; It has completed the transformation and empowerment of champion marketing resources.
At the launching ceremony, Senge joined hands with the General Administration of Sports of the People's Republic of China to help Chinese athletes, launched the "China Wins One Gold Senge Free One Order" cheering activity, passionately helped the national team, and formed a relay with the sports marketing strategy for more than a year, further interpreting the sense of social responsibility and social care that a "champion enterprise" should have.
At the end of the launching ceremony of the national team, Senge presented the "winning cake" made by the champion with the same intelligent washing integrated stove whale washing small stove Z60 to the Training Bureau of the General Administration of Sports of the People's Republic of China, which boosted the morale of the Chinese athletes and also meant that the race to Paris was victorious! Invincible! Draw a perfect end to this assistance ceremony, so that Senge and the Chinese team athletes will move towards the "champion" journey together.
Write at the end
This time, the original intention of Senge to launch the policy of "China Wins One Gold and Senge Gets One Order Free" is not only to encourage and support the mainland athletes at this Paris event, but also to give full play to the demonstration effect of the industry leader, carry forward the fighting spirit of Chinese athletes, and let Chinese kitchen appliances and Chinese sports go to the whole country and the world together with the champion, so that the "champion quality" continues to empower Chinese kitchens.