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Wei Jianjun had a dialogue with the vice president of Brazil, and Great Wall Motor's Latin American market strategy was upgraded again

author:Hukan Cars

In the wave of accelerated transformation of the global auto industry, Chinese auto companies are increasingly determined to go overseas. Not long ago, Wei Jianjun, Chairman of Great Wall Motors, and Gerardo Alckmin, Vice President of the Federative Republic of Brazil, held a fruitful meeting in Beijing to discuss the development prospects of the Brazilian automobile industry and the investment layout of Great Wall Motors in the local area.

Wei Jianjun had a dialogue with the vice president of Brazil, and Great Wall Motor's Latin American market strategy was upgraded again

During the meeting, Wei Jianjun briefed Vice President Alckmin on the latest progress and achievements of Great Wall Motors in the Brazilian market. Since entering the Brazilian market in 2021, Great Wall Motors has quickly won the favor of local consumers with its leading new energy and intelligent technologies. In particular, Great Wall Motor's Haval H6 became the best-selling hybrid model in the Brazilian market in the first year, and occupied the champion position in the new energy segment for many months. This achievement not only proves the strength of Great Wall Motor's products, but also lays a solid foundation for Great Wall Motor's in-depth development in the Brazilian market.

Wei Jianjun had a dialogue with the vice president of Brazil, and Great Wall Motor's Latin American market strategy was upgraded again

Vice President Alckmin expressed his high appreciation for Great Wall Motor's achievements in Brazil and expressed a strong desire for further cooperation. He pointed out that Brazil, as the largest economy in Latin America, is ushering in a critical period of transformation and transformation of the automotive industry. As a representative of China's automotive industry, Great Wall Motors has advanced technology and rich market experience, which can inject new vitality into the development of Brazil's automotive industry.

Wei Jianjun said that Great Wall Motors and the Brazilian government share common goals in decarbonization and the promotion of new energy vehicles. Great Wall Motor will actively respond to the call of the Brazilian government and continue to increase investment in the Brazilian market to promote the local production of electrified vehicles. In addition to introducing more advanced new energy vehicle products, Great Wall Motor will also establish a foundation in Brazil focusing on sustainable development, education and workforce training, actively fulfilling its social responsibilities and contributing to local social and economic development.

Wei Jianjun had a dialogue with the vice president of Brazil, and Great Wall Motor's Latin American market strategy was upgraded again

After the talks, Wei Jianjun showed Vice President Alckmin a variety of Great Wall Motor's new energy models, including the Wei brand Alpine MPV, the Tank 700 Hi4-T and the hydrogen heavy truck. These models demonstrate Great Wall Motor's latest achievements and innovation capabilities in the field of new energy technology, and have won high praise from Vice President Alckmin. He praised these new energy models as the highlight of the "well-deserved Great Wall Brand Day" and hoped that these models could be introduced to the Brazilian market as soon as possible.

Looking ahead, Great Wall Motor will continue to strengthen its strategy in Brazil and accelerate its investment in Brazil. With the full-scale operation of the Iracemapolis plant, Great Wall Motor will further expand its production scale and market share in Brazil. At the same time, Great Wall Motor will also focus on the Brazilian market, accelerate the expansion of the Latin American market, and bring more high-quality Chinese intelligent products to the majority of Latin American users.

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