Recently, at the 2023 Annual General Meeting of Shareholders of Gree Electric Appliances, Dong Mingzhu, Chairman and President of Gree Electric Appliances, responded to the recent remarks that the sales of Xiaomi air conditioners exceeded those of Gree air conditioners. She said that this is pure rumor and questioned the OEM model and technical strength of Xiaomi air conditioners.
Dong Mingzhu said that the so-called "first" of Xiaomi air conditioner is not worthy of the name, and its products mainly rely on OEM production, and the core technology is lacking. She emphasized that Gree Air Conditioner adheres to independent research and development, has strong technical strength, and its product quality and after-sales service have been recognized by consumers.
Although Dong Mingzhu questioned Xiaomi air conditioners, it is undeniable that Xiaomi air conditioners have indeed made great progress in recent years. According to Xiaomi's 2023 annual report, its air conditioning product shipments have exceeded 4.4 million units, a year-on-year increase of 49%. In addition, Xiaomi air conditioners also performed well in the offline market, with an astonishing sales growth rate of 14952%, far exceeding other brands.
The rapid growth of Xiaomi air conditioners is mainly due to its cost-effective advantage. Xiaomi air conditioner focuses on the Internet model and sells through online and offline channels, effectively reducing product costs. In addition, Xiaomi air conditioners are also actively expanding overseas markets, further increasing sales. In this 618Jingdong air conditioner hot list,Xiaomi with a huge power-saving air conditioner,It has become the best-selling product in the field of air conditioning,This air conditioner has been bought by more than 1 million people,More than 20,000 units were sold during this year618,Nearly 1000 yuan cheaper than the same 1.5HP Gree air conditioner。
However, there is still a certain gap between Xiaomi air conditioner and Gree in terms of technical strength. Gree Air Conditioner has a strong R&D team and rich technology accumulation, and has an unshakable advantage in the core technology of air conditioning. The battle between Gree and Xiaomi over air conditioners reflects the increasingly fierce competition in China's air conditioning market. As more and more companies enter the air conditioning market, consumers will have more choices, and they will be able to enjoy better prices and higher quality products.
The air conditioning market is changing, and who can have the last laugh still needs to be tested by the market and consumers. But what is certain is that with the intensification of competition, air conditioning products will continue to be upgraded, and consumers will also benefit from it.