She was once known as the "CCTV Famous Mouth", and she has been engaged in CCTV for many years, and her career has flourished, but she has become a million-dollar Internet celebrity.
Recently, some netizens photographed her playing in the Dead Sea in Israel, and the video also hyped up the local culture.
This has attracted controversy from many netizens, questioning that she is using the traffic of "CCTV host" to compete for jobs with ordinary people.
So from a CCTV host to a million Internet celebrities, what has she experienced in between?
What is her situation now?
Propaganda Israel
In July 2023, Wang Xiaoqian posted her travel experience in the Dead Sea in Israel on her short video platform.
In the video, Wang Xiaoqian is dressed in a swimsuit and stands on the shore of the Dead Sea, with blue skies and white clouds and a spectacular salt shore in the background.
She introduced the audience to the formation of the Dead Sea, its characteristics, and her own personal experience.
Wang Xiaoqian also showed her swimming in the Dead Sea, where she floated comfortably on the water, enjoying the sun and the beautiful scenery around her.
She also introduced the audience to the uniqueness of the Dead Sea mud, which she applied all over her body to feel its nourishment and soothing to the skin.
Her video is full of praise and admiration for Israel, which has attracted the attention of a large number of netizens.
Some people praised Wang Xiaoqian for promoting Israeli culture in this way, believing that she showed the charm of different cultures and enhanced people's understanding of Israel.
However, there are also doubts and criticisms about this. They believe that Wang Xiaoqian admires foreign culture too much and ignores China's own cultural values.
As a former CCTV host, Wang Xiaoqian knows that his actions will attract the attention of many netizens.
In the face of these controversies, Wang Xiaoqian said that the original intention of sharing the video was simply out of love for culture and the pursuit of beautiful things.
She said that she has always maintained the principles of objectivity, impartiality and truthfulness, sharing what she saw and heard during her travels.
She believes that cultural exchanges help to enhance friendship and understanding among peoples and eliminate prejudice and discrimination.
In her view, respecting and appreciating the culture of other countries does not mean ignoring or devaluing one's own culture.
CCTV career
Wang Xiaoqian was born in Qingdao, Shandong Province in 1973 and graduated from the Broadcasting Department of Communication University of China.
With her talent and hard work, she successfully entered China Central Television and became a host.
During his days at CCTV, Wang Xiaoqian participated in the hosting of many well-known programs.
In 2003, as a service program of decoration and life produced by CCTV, "Exchange Space" was loved by the audience as soon as it was broadcast.
This show has attracted the attention of a large number of viewers with its unique creativity and real-life themes.
The program format of "Exchange Space" is very novel. In each episode, two families will participate in the exchange of their living space. Under the arrangement of the program team, they will enter each other's homes and decorate and transform according to their preferences and needs.
As the host of "Exchange Space", Wang Xiaoqian's name has also become a household name with the popularity of the show.
Her kind smile and professional hosting style have won the appreciation and recognition of the national audience.
As soon as the audience sees her, they know that the show is about to start, and her image has become an iconic symbol of the show.
Wang Xiaoqian's hosting style is both affinity and professionalism. In her interaction with the participating families in the show, she showed her care and love, making the audience feel the warmth and authenticity of the show. At the same time, her understanding and professionalism of decoration knowledge also add a lot to the show.
She is able to accurately convey the designer's philosophy and creativity, so that the audience can better understand and appreciate the renovation cases of each issue.
Wang Xiaoqian's outstanding performance in "Exchange Space" also made her a well-known host of CCTV.
Her popularity is no longer limited to decoration and life programs, but has gradually expanded to a wider range of fields.
She began to participate in the hosting of other types of shows, showing her versatile side.
The ending of each episode will surprise and move the audience, making people believe that through hard work and creativity, we can create a better life.
Select Leave the Company
Wang Xiaoqian has worked at CCTV for many years and is a well-respected and loved host.
However, as she grew older, she began to think about her goals and pursuits in life.
She realized that she had reached the peak of her career, but she longed for more challenges and breakthroughs.
She wants to be able to try new things and pursue higher achievements, and the working environment of CCTV may not meet her needs.
Wang Xiaoqian has always been a person with pursuit and passion.
She is eager to bring more surprises and inspiration to the audience through her efforts and talents.
However, CCTV's working environment and system may have limited her creative space and freedom.
She hopes to have more autonomy to explore and experiment with new program formats and content, and CCTV's work may not give her enough support and opportunities.
In addition, Wang Xiaoqian has always been a person who pays attention to family and balances his life.
Under the high intensity and high pressure of working at CCTV, she may feel that she cannot give her family enough attention and companionship.
She hopes to spend more time with her family and enjoy the little joys and happiness in life.
Therefore, leaving CCTV and choosing a more free and flexible way of working is a decision she made in order to balance work and life.
Transformed influencers
After resigning, Wang Xiaoqian decided to try a new field, and she joined the short video industry.
She opened an account in her own name and began to share her life and reading experiences on it.
On Douyin, Wang Xiaoqian takes reading as the theme, she shares her reading experience, recommends excellent books, and interacts and communicates with fans.
Her videos are rich and varied, ranging from in-depth interpretation and analysis, to light-hearted reading and sharing.
Her sincerity and talent attracted a large number of fans, and soon her number of followers exceeded 1.6 million.
However, with Wang Xiaoqian's popularity on short video platforms, some netizens began to question her behavior.
They believe that as a former CCTV host, Wang Xiaoqian is using his former identity to compete for jobs with ordinary people.
They feel that she should have a higher pursuit and sense of responsibility, rather than pursuing personal fame and fortune on self-media platforms.
Wang Xiaoqian did not respond too much to such questions. She still sticks to her choice and continues to share her reading and life on short video platforms.
epilogue
Wang Xiaoqian's story reflects some characteristics of the current traffic era, including deep thinking about fame and fortune, traffic and personal original intentions.
Her transformation has sparked widespread public discussion about CCTV's host image, online influence, and personal branding.
Resources:
China Youth Network: June 15, 2020 "Resigned from CCTV, Wang Xiaoqian: From reading to writing books, it is a natural thing"