2024 White Paper on Digitalization in the Era of Medical Cosmetology 3.0

报告出品方:Tapdata

Evolution from Aesthetic Medicine 1.0 to 3.0: From the initial functional restoration, to the current Aesthetic 2.0 focusing on plastic surgery, cosmetic dermatology and non-invasive injections, to Aesthetic 3.0 that combines aesthetic concepts, technology and cloud intelligence and big data analysis, the medical aesthetic industry has experienced a qualitative leap. Nowadays, the era of medical aesthetics 3.0 focuses on the upgrading of aesthetics and quality, providing customers with more personalized, refined, comfortable and safe customized medical aesthetic services.

Rapid growth of the market: While the heavy medical aesthetics is growing steadily, the proportion of light medical aesthetics is increasing rapidly, and the development space is broad. The global medical aesthetic market is expected to grow from $15.4 billion in 2023 to $25.9 billion by 2028, and the Chinese market is expected to reach $288 billion by 2024. Competition in traditional tracks is intensifying, and emerging tracks are thriving: To a certain extent, medical aesthetic consumption has shown the characteristics of "liking the new and hating the old", and "chasing the new" has become a common choice for consumers and medical aesthetic hospitals.

Emerging aesthetic technologies and services, such as dermal lasers, non-surgical skin tightening, and micro-plastic surgery, are rapidly emerging, attracting the attention of a large number of consumers for technology-driven transformation: technological innovations such as artificial intelligence, big data, and the Internet of Things are increasingly being used in medical aesthetics, improving the accuracy and efficiency of diagnosis and treatment. The importance of data resources: Digital means and data resources are becoming more and more important in the medical aesthetic industry, and through cloud intelligence and big data analysis, accurate diagnosis, personalized treatment plans, and efficient customer management and marketing can be realized.

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