On July 1, the reporter learned from Ande Zhilian, a subsidiary of Midea Group, that the Guangdong Procurement and Supply Chain Association and the Guangzhou Baiyun Cosmetics Industry Promotion Association recently organized cosmetics brand enterprises to visit Ande Zhilian to have in-depth exchanges on the innovation and development of the supply chain and jointly discuss the wisdom of enterprise growth and growth.
Wei Qiwei, Secretary-General of Guangdong Purchasing and Supply Chain Association, said that as a core member of Midea Group's innovative business segment, Ander Zhilian has provided a strong backing for Midea Group's logistics and supply chain, and has created an end-to-end full-link supply chain solution by using digital and intelligent means. This time, the Guangdong Purchasing and Supply Chain Association and the Guangzhou Baiyun Cosmetics Industry Promotion Association organized a visit to the beauty industry to exchange in-depth views on the road to the upgrading and development of the enterprise supply chain, and called on everyone to join forces in the industry to achieve a win-win situation.
At the seminar, Liu Dujun, Director of the High-end Operations Department of Ander Zhilian Operation Center, shared the importance, strategy and implementation steps of digital transformation with the theme of "Enterprise Digital Transformation Practice". He said that resource allocation efficiency is the core of enterprise competition, and digitalization plays a key role in improving resource allocation efficiency, pointing out that digital transformation is the only way to achieve value chain optimization.
Wang Shaofeng, supply chain director of Abisson Group, pointed out in the sharing that the competition between enterprises is the competition between supply chains and supply chains. He said that the beauty industry chain includes five links: raw material suppliers, manufacturers, brands, distribution channels and consumers. Each link is interdependent and interrelated, forming a complete supply chain. Only by working closely together can we ensure the efficiency and quality of the development, manufacturing and sales of beauty products. At the same time, each link of the industrial chain has its own price and importance, and only by optimizing each link can the competitiveness of the entire industrial chain be enhanced.
You Weijie, Director of Maternal and Child Beauty Industry of Ander Zhilian, introduced in detail how Ander Zhilian supports the brand to achieve new growth through supply chain innovation. Ander Zhilian has created a "one-inventory" service model, which has changed the original "long chain" into a "short chain" while ensuring that the original business flow remains unchanged, helping the brand directly link to the consumer end, and truly achieving "two hops to reach the store", which has brought significant changes in the number of warehouses, warehouse area, trunk vehicle rate, inventory turnover and other aspects. With shorter links, less inventory and less wastage, the supply chain, which was originally defined as a "cost center" within the enterprise, has become a "value center" that can bring value.
At the same time, the "new growth" model of Ander Zhilian builds an efficient communication bridge between brands and channel providers, so that good channels can find good brands, and good brands can find good channels, so as to create brand power, product power, channel power and service power, so as to truly achieve new growth.
Text | Foshan News and Media Center reporter Qin Zhengpeng correspondent Huang Jiamin
Photo courtesy of the correspondent