Small crispy meat sells 10 billion a year! There are hot pot restaurants that sell 3 million copies a month, why has small crispy pork become a must-order dish in hot pot restaurants?
In China, hot pot has become a unique food culture, and behind this culture, Xiao Crispy Pork has become an indispensable supporting role for stars. The richness and diversity of hot pot have won the favor of countless food lovers, and the small crispy pork has won the hearts of hot pot lovers with its unique taste and deliciousness.
The hot pot of small crispy meat
"How can you eat hot pot without a little crispy meat!" On social platforms, many netizens called Xiao Crispy Pork "the soul mate of hot pot". This kind of crispy pork from street food, after the baptism of the years, has jumped from a pre-dinner snack to a must-order dish in hot pot restaurants. The crispy skin and tender inside of the crispy pork form a perfect match with the soup base of the hot pot, and every bite can bring the ultimate taste enjoyment. This unique taste experience has made the small crispy pork quickly popular in the hot pot market.
The data witnesses the market miracle of small crispy meat
According to the white paper, in 2019, the scale of China's small crispy meat market exceeded 1 billion yuan for the first time. By 2023, its market size will exceed 10 billion yuan, which is an amazing growth rate. Taking hot pot giant Haidilao as an example, in May this year, its stores sold a total of more than 3 million servings of crispy meat, with an average of nearly 2,500 servings per store. These figures not only prove the popularity of small crispy pork, but also reflect its strong performance in the prepared food market.
Why is crispy pork so popular?
1. Convenient and fast: As a part of the pre-made dishes, the small crispy pork is simple, convenient and quick to make. Simply heat or fry it to enjoy the delicious taste, which is undoubtedly a big advantage for consumers with a fast-paced modern lifestyle.
2. Unique taste: The unique taste of small crispy meat is crispy on the outside and tender on the inside, which cannot be replaced by other ingredients. This unique taste not only satisfies the taste buds of consumers, but also adds more fun and layers to the hot pot.
3. Social attributes: The hot pot itself has a strong social attribute, and the small crispy pork as a side dish of the hot pot adds to this attribute. When friends gather and family dinners, small crispy pork becomes a delicacy shared by everyone, which increases the atmosphere and interaction of the party.
4. Brand promotion: Many well-known hot pot brands have increased consumer awareness and recognition by continuously promoting and optimizing small crispy meat products. The endorsement of the brand and the guarantee of quality make consumers more trust and love the crispy meat.
As a major item in the prefabricated vegetable market, small crispy meat has successfully captured the hearts of consumers with its convenience, unique taste and strong social attributes. In the hot pot market, small crispy pork is not only a pre-dinner snack, but also the "soul mate" of hot pot. In the future, with the further development of the prefabricated vegetable market and the blessing of brand promotion, Xiao Crispy Pork is expected to continue to maintain its market popularity and become the favorite of more food lovers.